Google Sunsets Optimize. What About the Future of Marketing Experiments?...

Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising...

Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know...

Snapchat's new brand campaign, illustrating the magic of AR...

The Proliferation of Generative AI Content: What Marketers should Watch out For?...

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market...

HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

Track and Optimize - TikTok adds Analytics to Videos...

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands...

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Big names are zoning in to AI-powered Advertising – what this means for Brands...

ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?...

Drop in Disney+’s Q1 earnings – big lessons to be learnt!...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Advertisers are watching Bing’s AI Chatbot change the face of search advertising...

Authentication Badges from Meta – Do Brands really need one?...

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Hats off to Innocent Drinks – lessons from their Marketing Playbook...

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL...

Coca-Cola and AI – what can we expect from this mind-blowing partnership?...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Live commerce: The Future of Online Shopping?...

The Beer War Commercials – is this something Advertisers should dabble in?...

Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Google’s AI Powered Search Ads: What can marketers expect from this?...

Infusion of AI in search engines. How will it impact marketers in SEO?...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Albertsons levels up its marketing game—marketers may have to take a leaf out of it....

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

The rise of the De-influencing Trend: How should brands handle this?...

From Hookups to Heaven – Gen Z and Tinder’s new campaign...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Tune in for audio advertising. How can marketers make it effective?...

Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?...

Miller Lite gets its S#!t together for Women’s History Month...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

Salesforce unveils Einstein GPT. How beneficial will it be for marketers?...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

Aeropostale and the Metaverse – is this something brands should emulate?...

TikTok collaborates with Dentsu, providing a new data tracking system for marketers...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

Track your Metaverse interactions. With Adobe Analytics Soon....

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

Getting radio advertising on board, like P&G: A way to success for marketers!...

TikTok “Series”: An opportunity or obstacle for marketers?...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

TikTok ban threat: Mitigation plan for marketers....

Start generative Metaverse creative. With Adobe Substance 3D....

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Pinterest releases new insights: A lot to watch out for advertisers!...

Coke invites users to Create Real Magic with AI – sharp marketing lessons for every marketer...

Walmart’s new move pushes the boundaries for CTV advertisers...

Catching and keeping your audience’s attention – every Marketer’s Angst...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Adobe Summit 2023: A Quick Roundup for Marketers...

L’Oréal’s strategy to keep up with trends-something brands must watch out!...

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse...

Pinterest is silently booming. Marketers - Are you in the know?...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

The Rise of the Machines – marketing implications of AI and fast-food drive-thrus...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Granfluencers – marketing built on authenticity and trust...

Meta announces new ad types for retailers: A must-try option for marketers....

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation....

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Disney exits the Metaverse – is this the beginning of the end?...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

DOOH: A ground to explore for advertisers?...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Coachella on YouTube: A big game is on for brands and marketers!...

GA4 adds regex support for event creation. How beneficial is it for marketers?...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Hootsuite Integration with TikTok Simplifies Social Media Management...

Walmart’s new website – marketing lessons to learn from its race against Amazon...

Captivate campaign audiences with Generative AI...

Marketing beyond the Super Bowl...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

AI in marketing – is it the end of creativity?...

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing...

What if TikTok gets banned: is it the end of the world for ad agencies?...

Salesforce Customer 360 - One Customer One View...

Mailchimp on AI – an email marketer’s dream come true!...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Marketing with Technology - a boon for Beauty Brands...

Should you bundle products in your campaigns? Take a page from Conagra. ...

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Instagram updates creator marketplace—what impact does this have on influencer marketing?...

Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI...

Advertisers – get ready for Google’s new search engine!...

Reddit advertising: a must-try option for marketers?...

ZA Bank goes into crypto – will Web 3 rise from its ashes?...

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

Beck’s celebrates with an AI beer – sheer marketing genius...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Metaverse and Gucci – a great marketing plan...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Amazon’s Friction Economics – what marketers can make of that!...

First Party Data – a marketer’s powerful ammunition...

What does an Apple DSP Mean for the Future of Advertising?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Salesforce integrates Einstein GPT to Flow—an update marketers must pay attention to!...

Lack of transparency in media buying: where does it lead advertisers to?...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Bud Light Backlash – a modern day marketing story...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

The Magic of AI in Marketing ...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

Is Gen Z the marketers’ savior amidst a looming recession?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

DTC brands are cracking influencer marketing. Learn what other brands can do....

OpenAI coming to Sitecore: will it be game-changing for marketers?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?...

Google announces a drop in ad revenues – is this the beginning of the end?...

The rise of cookie alternatives: marketers, are you in the know?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Combination of AI and metaverse: A new beginning for brands and marketers?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Is Microsoft’s AI-powered designer tool something marketers must pay attention to?...

Reddit to enhance live interactions on its platform: a way to foster deeper connections with audiences for brands?...

F*#k it! Profanity and Marketing...

Amazon brings Ad targeting to brands – it’s the jackpot!...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Marketers and Snap’s My AI – what brands need to know...

Roku offers valuable real estate to brands – what marketers need to know...

Retail Media – watch it take wings and soar!...

Custom Funnels from Google Analytics – great ammo for marketers!...

Clarks' metaverse comeback: a wake-up call for marketers?...

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

What’s on the cards? Multi-cultural marketing...

NewFronts 2023: A Quick Roundup for marketers!...

The See-Now / Buy-Now phenomenon – live shopping is in the house...

Meta comes with more AR experiences: get a step closer to your audiences!...

Media consolidation: a smart move or a fool’s paradise...

Metaverse: a potential path to transform the future of the customer experience?...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Struggling to find AI use cases for your brand? Take a leaf out of Carvana....

Full-funnel audio marketing strategy: will it level up the game for marketers?...

Acquia DAM Integration with Drupal – A One-Stop Content Management Solution...

Multi-format video strategy: a secret sauce for YouTube success?...

“Perspectives” in Google search: what can marketers expect?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

H&M does Stranger Things on the Metaverse – marketers, watch and learn!...

Unskippable Ads from YouTube may be Unstoppable!...

AI-driven metaverse: What does it mean to brands and marketers?...

Survey from eBay ads gives ecommerce marketers some smart insights...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Metaverse or AI? Where does the future of marketing lie?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Challenging AI models: how should marketers take this?...

Disney brings true friendships to life – Marketing with Augmented Reality...

Mobile Apps – Marketing in a Mobile World...

Web3 or not Web3 – that is the question!...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

The CMO and 2023 – Do more with Less!...

The right partners can take brands places – smart lessons for the marketer of today...

Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?...

Ocean Spray partners for the Absolut win! It is not just Hershey!...

Google makes a rapid move with generative AI: how will it impact marketers?...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

Winning Customer Loyalty during an Economic Downturn ...

Is the metaverse taking a backseat? Will it take off in the future?...

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation...

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

Diversity Marketing – the true way to be relevant to your customers...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

The clock is ticking for GA4 migration: are marketers ready for a fresh start?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Increased generative AI elements in social media: how will it impact marketers?...

Walmart ad biz grows and grows! Watch and Learn!...

Culture and Gen Z and a new kind of marketing strategy...

Gen Z and Car Shopping – dealers, are you ready?...

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data...

Disney and Google take AI to their Advertising – raising the bar and how!...

Snap's AR experiments are on the rise: will they unveil untapped marketing potential?...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Brands and Social Media Marketing...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Generative AI regulations are on the horizon: marketers, gear up to play by the rules!...

Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better...

Google beefs up Bard: what does it mean to businesses and marketers?...

New Logo and new outlook for Cars.com – keeping pace with the changing times!...

Instacart gets insta-smart with AI ...

Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?...

From vanity to value: How significant is it to take influencer marketing to the next level?...

Moosehead gets a new look – of brands and re-brands...

Linear or streaming: who will win the throne?...

Keeping it Real - Beauty Connects with Gen Z ...

Videos and marketing – the long and the short of it!...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

Cars.com takes influencer marketing to a different level...

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?...

Vision Pro from Apple – VR for the rescue?...

AI's risk factor inhibits brands from using it: how should advertisers handle this?...

Walmart Connects with Customers – sell where they buy!...

Salesforce’s Marketing GPT: will it elevate marketers’ game to the next level?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

I’ll tell you what I want – what I really, really want: Pinterest for the win!...

Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale....

Adobe sparks with new generative AI capabilities, pushing the boundaries for marketers....

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

Nostalgia fuels McDonald’s Forward...

Ikea Bags Customers with a Frakta Statue...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

Reddit expands the horizons for marketers—new doors opened!...

The Burger Wars – McDonald’s vs. Burger King...

Going in Blind – lack of transparency in AI media buying platforms ...

Antitrust storm on Google: how will it shake up the advertising landscape?...

Shaking off the old and putting on the new - Slurpee gets a Makeover...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

The Rise of the Machines - AI and Marketing...

Marketing mix modelling: a fuel to win the privacy-centric game?...

J. Crew gets Futuristic as it celebrates its Past ...

TikTok takes a visual route—will it unleash sales potential for brands?...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Adidas puts its best foot forward into Web3...

Google's new AI-powered ads: how will they level up the game for marketers?...

Puma goes deeper into Web3...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Google says Aye! Aye! To AI ...

Hoka’s Murmuration flies High!...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Yahoo's DSP shines with new capabilities, raising the bar for marketers!...

Optimizely’s enhanced CMS capabilities—will it kick the roadblocks to modernize digital experiences?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

When AI meets CX – DEI becomes very do-able...

Looking at the World through a Different Lens – Mobiles, AR and Brands...

When Customer Experiences take on a Regional Flavor...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

The Pin Drop Pizza from Domino’s ...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Enhanced digital experiences: a fuel to propel businesses forward?...

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Is AI a friend or foe? Machine Uprising or a friend to brands?...

Chick-fil-A brings the beloved Cows back to drive Loyalty...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Denon raises the Bar - launches Personalized Ear-Buds for Customers...

LVMH plays Games on Web3 – say what?...

The Power of AR-Powered Ads in an AR-Powered Game!...

Taking an Iconic set of Kicks to a Web3 World...

AMP support in GA4: a big deal for businesses in this mobile era?...

Artificial Intelligence and Commerce – the best is yet to come!...

Simply the best - Hip-Hop, QR Codes and a Deep Engagement ...

TikTok Trends and their impact on Brands...

What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?...

Brands and AI-Generated Content – is this the Future?...

AI capabilities are on the rise for businesses; will they unlock a new level of personalization?...

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!...

Kroger’s Precision Marketing to launch a self-service Ad Platform soon!...

AI- Powered Celebrities – Artificial Intelligence goes full glam! ...

Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses...

Anything Flows – Slurpee re-branding goes one step further!...

Roblox is buzzing as Fenty comes to town...

YouTube's anti-ad blocker strategy: a bold move!...

Of Smart Spoons, Taste and the Metaverse...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Multi-sensory Marketing and Mastercard...

Google gears up its AI play: where will it take digital businesses?...

Lacoste’s novel game with NFT: something brands must pay attention to!...

Will Lytics’ innovative tool supercharge your business growth from good to great?...

The influence of an influencer – it goes phy-gital...

Google Search All-New Dynamic Topic and Its Impact on SEO...

Booking.com gets intelligent and chatty!...

The first-ever digital human SDK hits the market—a way towards redefining digital experiences?...

Web3 and Women’s Football - Credit Suisse scores!...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Beyond what one dreams or imagines – the future of retail...

Brightspot CMS + OpenAI: a combo to power up the digital experience?...

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted....

Yum Brands cooks up a seamless customer experience—way to go!...

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

The rise of phygital experiences: a new normal for businesses to thrive?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Video game advertising: a real game-changer for businesses?...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

BMW Motorrad takes Motorcycle Passion on a Virtual Reality MetaRide...

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls...

App Games - Coin Drop from Taco Bell drives Loyalty and Engagement...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Visual search in Bing chat: will it open doors to elevate brand discovery?...

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!...

Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...

Nielsen makes a new data deal, paving the way to unlock local markets...

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!...

From warning to action: AI regulations takes centre stage!...

McDonald's McNuggets Land with rewards and fun: a step to elevate the cravings for the metaverse?...

IPG Mediabrands initiative towards standardisation in retail media space: a great move!...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

Top MarTech Consulting Companies in the USA for 2024...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...

Are AI-Generated Art and Avatars Good Enough for Marketing?...

IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem...

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies...

Google Video Indexing in Search Console – How it can Improve Video Performance?...

Google Launches Visual Elements Gallery to Demystify Core Search Features...

Salesforce Low-Code DevOps Center for Marketing Automation and Agility ...

Why should brands care about Instagram Notes Feature?...

Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features...

Sprinklr Partners with Salesforce, offering a Unified View of Customers...

The Shift to Privacy-Enhancing Technologies (PETs)...

Open AI Releases Point-E to Generate 3D Models for Metaverse...

Salesforce Spring 23 Release Notes: A Quick Ride...

Quora Launches POE: What will be Quora POE’s Impact on Search?...

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers...

The Rise of Video and Audio Marketing Mediums...

Become Metaverse-Ready with AesirX Opensource Metaverse CMS...

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic...

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?...

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space...

Enhance Landing Page Performance With GA4’s New Landing Page Report...

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience...

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty...

MarTech Stacks and Digital Experience Trends in 2023...

Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution...

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future...

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic...

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era...

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences...

CES 2023: 4 Trends that will shape the future of marketing...

Google and Meta Advertising Dominance fades amid growing competition...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content...

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?...

Google Shares Recommendations to Optimize Core Web Vitals...

What is IAB’s New Multi-State Privacy Agreement?...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks....

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution...

Brands Shift Towards TikTok at the Expense of its Rivals...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...