Is the Vision Pro for metaverse what ChatGPT did for AI? AI exploded on the scene thanks to ChatGPT which just hit it out of the park. Is the Vision Pro its corresponding fulcrum for the metaverse? Apple hasn’t said so yet – but we just have to wait and see.
The possibility is real! The Vision Pro could make possible all kinds of new experiences that would interest customers to a large extent. Digital avatars was talked about as a feature of FaceTime inside the device – where the headset would create a 3D version of the user’s face which is what the others will see while doing video communication. In all fairness, Apple does not seem to like the word Metaverse – in fact they are vocal about their dislike for it. Apple says ‘spatial computing’ instead.
There are the down sides to this – the headset is expensive, is rather unwieldy and also do not have any obvious uses for it in the real world, except for entertainment and games. Tourism and retail may have uses for it. Done right, virtual reality marketing presents great opportunities for businesses to promote their brands, drive sales, enhance customer loyalty and increase retention. VR creates a real immersive environment that plays on multiple senses of a user – which make it very attractive and engaging.
VR enables brands to reach out and connect with their audiences in a way that traditional media like TV and magazine ads can’t. With customers’ needs and their expectations changing constantly, new and emerging tech like VR can help brands address their customers’ expectation and changing outlook. They can use VR to tell their story better, create unforgettable experiences for their customers, make advertising and marketing fun, and present their offering in a way that has not been done before.
It might be the perfect way to let your customers take your virtual products out for a virtual spin, and then buy the real thing. Using VR, as brands, you will be able to build immersive worlds that can create memorable experiences for your target audience which can help convert them into warm leads or loyal customers.