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Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!

The platform seeks to support fashion designers, artists, and small businesses by offering an innovative toolkit that brings together digital and physical solutions. This extensive toolkit will allow fashion designers to develop, produce, market, and share their creations seamlessly.

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!

With social media evolving and becoming predominant for brands to meet users’ expectations in this digital-first world, social media platforms are proliferating. And everyone is striving to offer something different to make their platforms intuitive for audiences and beneficial for brands.

The rise of phygital experiences: a new normal for businesses to thrive?

With Digital adoption growing significantly in recent years, the demand for meaningful customer experiences has also invariably increased

Google gears up its AI play: where will it take digital businesses?

In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.

YouTube's anti-ad blocker strategy: a bold move!

Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!

Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe and Salesforce, began to incorporate new AI features into their platforms and unveil new AI products.

Meta at Cannes 2023: more AI magic is on the way for businesses!

With the popularity of generative AI exploding in recent months, tech giants from Google to Meta

Disney embraces Google’s PAIR, something businesses must pay attention to!

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

The digital transformation market continues to soar: businesses must adapt or fall behind.

With customers’ expectations shifting with the evolution of new technologies, a digital-first approach has become undeniably critical for businesses to survive in this competitive market.

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?

The popularity of CTV's viewership has skyrocketed in recent years. Statistics show the CTV market is projected to reach

Puma goes deeper into Web3

Puma is celebrating its 75th-anniversary by expanding its web3 presence, and creates an always-on retail shopping experience for its customers.

Adidas puts its best foot forward into Web3

Adidas Originals collaborates with one of the most innovative artists in the Web3 realm, FEWOCiOUS, to bring its fans a unique original collection of physical and digital products, and they are releasing a limited edition Trefoil Flower Mint Pass to celebrate!

TikTok takes a visual route—will it unleash sales potential for brands?

With online shopping offering people various flexibilities, people’s love for it is only growing. In the meantime, social

Antitrust storm on Google: how will it shake up the advertising landscape?

Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising

Reddit expands the horizons for marketers—new doors opened!

In the wake of IOS 14 policy changes and many growing stringent privacy laws and the TikTok ban situation in the western

TikTok paves the way for effortless creativity—what can the impacts be for businesses?

The buzz around generative AI has been exploding since the launch of ChatGPT. While tech giants like Google and Microsoft are keen on

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?

While TikTok faces a ban threat in the western market on the one hand, this strongly youth-oriented platform keeps on adding

I’ll tell you what I want – what I really, really want: Pinterest for the win!

Pinterest is truly in a unique position now. It is deluged by users who come there with an active intent to find and buy new products or

Sonic branding speaks volumes: is it something brands must no longer ignore?

In this digital era, every business, be it small or big, has a huge crowd of competitors. By the day, it has become increasingly

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

Brands and Social Media Marketing

Aspire did a Survey which found that YouTubers made the most revenues from brand deals even though most creators preferred Instagram.

Instagram opens a new door for marketers, adding fuel to the marketing game!

Be it a big national company or a local business, social media has become an essential part of business marketing strategies to connect

Snap's AR experiments are on the rise: will they unveil untapped marketing potential?

The surge of interest in employing augmented reality (AR) in numerous applications is only increasing among leading market players such as Google,

Increased generative AI elements in social media: how will it impact marketers?

From Microsoft to Google, everyone is racing to integrate generative AI technology into their platforms or create new AI tools as the technology is firmly holding the interest of the global tech ecosystem.

TikTok gets a Tako when AI comes on board!

Tako is the new AI Chatbot on TikTok. It aims to help serve relevant content to users and also be a source of more information for users.

TikTok videos to fly beyond mobile screens: what does it imply for marketers?

It is already known that the TikTok ban threat is only growing in western countries. And many ad agencies and marketers

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?

The advancement in digital technologies enables people to live in a unique world where they can look beyond their own neighbourhoods and find social media and online communities to participate in various interesting talks.

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation

Kroger along with the tech company Cooler Screens is enhancing its in-store shopping experience, with digital smart screens in 500 of its stores across the US. Very soon, hundreds of Kroger stores across the US will have

The right partners can take brands places – smart lessons for the marketer of today

Screenvision has tied up with TikTok in a bid to connect brands and the younger demographic.

The CMO and 2023 – Do more with Less!

Gartner has released a new report of a survey that probes into the mindset of a CMO against the backdrop of a difficult economy.

Web3 or not Web3 – that is the question!

The feverish frenzy that once gripped everyone like a wave has perhaps died down. But that does not mean that brands have abandoned Web3 as was seen at Ad Age’s Web3 Marketing Summit held recently.

Mobile Apps – Marketing in a Mobile World

Take a look around you – every single person is glued to a mobile device – whether it is while waiting in line, or taking the train or just hanging out, everyone is completely immersed

Disney brings true friendships to life – Marketing with Augmented Reality

As part of its Disney100 celebration, Disney has launched a fabulous exhibition called Wonder of Friendship: The Experience. This is a pop-up exhibition with interactive areas built with themes from classic Disney films and character friendships.

Google is finally implementing the Privacy Sandbox. A big game is on!

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

Metaverse or AI? Where does the future of marketing lie?

It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola. 

Survey from eBay ads gives ecommerce marketers some smart insights

Spring is in the air and with it comes a whole lot of home and garden makeovers. Shoppers clamor at their favorite ecommerce sites.

AI-driven metaverse: What does it mean to brands and marketers?

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

Unskippable Ads from YouTube may be Unstoppable!

At the YouTube Brandcast event on Wednesday, YouTube announced that it was going to add 30-second unskippable ads to top-performing content watched on connected TVs. And TV advertisers now

H&M does Stranger Things on the Metaverse – marketers, watch and learn!

Right on the heels of the launch of the H&M Loooptopia experience on Roblox in January, comes a new limited-time experience in the metaverse, showcasing an exclusive Stranger Things summer collection just for kids.

“Perspectives” in Google search: what can marketers expect?

Google Search keeps changing. It has a long history of algorithmic updates. As a result of the virality of

Multi-format video strategy: a secret sauce for YouTube success?

Among all types of content, video continues to be the undisputed winner in terms of engaging internet users. Statistics show video marketing will continue to grow in popularity in 2023, with 86% of businesses using it in their marketing plans.

Media consolidation: a smart move or a fool’s paradise

In this day and age of the digital world, competition is rife, and consumers have millions of options out there to get distracted. Getting a slice of the audience's attention has become extremely hard for businesses

Meta comes with more AR experiences: get a step closer to your audiences!

Over the past year, Meta has enhanced its ad sales tactics, particularly as it has diminished the metaverse in favour of focusing on its core business, which includes running advertisements on its platforms such as Instagram,

The See-Now / Buy-Now phenomenon – live shopping is in the house

When you think about it, it is something like the Home Shopping Network experience all over again. While the concept remains the same, the channel is completely different.

Take a leaf out of affiliate relationships: increase accountability of influencer marketing

Although influencer marketing and affiliate marketing work with different strategies, both have been ruling the marketing world lately.

Retail Media – watch it take wings and soar!

One would think that Meta would have met its match in Alphabet or something. But no – its retail media!

Roku offers valuable real estate to brands – what marketers need to know

It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.

Marketers and Snap’s My AI – what brands need to know

Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?

With IAB’s NewFronts 2023, the world’s largest digital content marketplace, having commenced on May 1, YouTube has rolled out new ad formats to its short-form feature Shorts as part of its presentation.

Amazon brings Ad targeting to brands – it’s the jackpot!

With the dawn of May comes the Interactive Advertising Bureau’s NewFronts! The exciting annual four-day series of events gives digital advertisers a first look at all the latest digital content from the biggest names in media and entertainment.

F*#k it! Profanity and Marketing

Here we are – thinking profanity was offensive and not parliamentary language that can be used, certainly not in marketing parlance and there comes a study that proves us all wrong!

Reddit to enhance live interactions on its platform: a way to foster deeper connections with audiences for brands?

Reddit, a web content rating, and discussion website, attracts a diverse range of users and content creators as the platform is reputed to encourage free and open discussions.

Privacy concerns slow social media shopping. How can marketers break this barrier?

People’s shopping behaviour has shifted drastically in recent years, and social media has become one of the most prominent choices for shopping.

Beauty Week in the Metaverse – it is a whole new world!

Glamor comes to the metaverse. And how! The world’s first ever Metaverse Beauty Week is coming soon. It is a five-day festival featuring a whole bunch of beauty brands

Streaming TV takes a dip – what must marketers do to stay on track!

Things were different when the Pandemic controlled our lives. People had no choice but to stay home – and streaming TV made a killing.

The rise of cookie alternatives: marketers, are you in the know?

While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.

Google announces a drop in ad revenues – is this the beginning of the end?

The unthinkable is happening. There is an unprecedented downturn in Google’s Ad revenues, its main money spinner in over 20 years!

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?

Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey

In order to serve its customers better, global consumer goods company Coca-Cola has embarked on an astounding digital transformation journey in recent years. By leveraging modern tools like AI and

DTC brands are cracking influencer marketing. Learn what other brands can do.

Partnering with social media influencers to raise brand awareness, build emotional connections with their online community, and drive sales is quite common for DTC brands too.

Lack of transparency in media buying: where does it lead advertisers to?

Data: one of the most valuable resources available in today’s business world.

Google’s ad tech update: are advertisers getting closer to a cookieless world?

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

First Party Data – a marketer’s powerful ammunition

With the slow but sure death of third party cookies, first party data becomes critical to a marketer who wants to create engaging and relevant customer experiences for his audience.

Amazon’s Friction Economics – what marketers can make of that!

Amazon is legendary – and everyone knows that. They are known for their massive product inventory and customer service that hits it out of the park every single time.

TikTok Smart Performance Campaign: a lever to pull to drive growth?

In spite of the uncertainty surrounding TikTok’s future in the United States, the company has been focusing more on its performance-focused offerings, particularly its Smart Performance Campaigns.

Metaverse and Gucci – a great marketing plan

Gucci and Vans have both built experiences on Roblox before, albeit separately. Now they are back there again – but this time, they are together.

Beck’s celebrates with an AI beer – sheer marketing genius

Beck’s, the AB Inbev-owned beer brand turned 150. To celebrate this, Beck’s didn’t look back on its long journey to celebrate but looked ahead.

Reddit advertising: a must-try option for marketers?

Reddit, the social platform, expands its advertising business by broadening its reach to media agencies through its Independent Agency Programme.

Advertisers – get ready for Google’s new search engine!

Google is reportedly developing an entirely new search engine in the face of increased competition from its rivals given the proliferation of AI technology. Under the project name Magi, the

Instagram updates creator marketplace—what impact does this have on influencer marketing?

Instagram recently announced new updates to its creator marketplace. The company has expanded access to part of its creator marketplace via new APIs.

Marketing with Technology - a boon for Beauty Brands

Beauty brands face quite a challenge in today’s multi-channel world inhabited by digitally evolved customers. The demand for large amounts of content suitable for various channels and which will increase customer engagement can be overwhelming for brands.

What if TikTok gets banned: is it the end of the world for ad agencies?

TikTok is facing a potential ban threat in the US after several government agencies and experts convicted it of sharing user information with the Chinese government.

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing

In an interview with The Wall Street Journal, Google CEO Sundar Pichai affirmed that a chatbot with artificial intelligence would soon be incorporated into Google Search.

Walmart’s new website – marketing lessons to learn from its race against Amazon

Walmart has a new website and app. In a bid to make them more engaging and personalized, they have swanky images and catchier names for categories, deals and promos on their home page – their gardening section is called “green thumbs optional”.

Costco’s in-store displays – a tale of omnichannel marketing possibilities

Brands create campaigns to get the attention of their audiences and draw them to their products. But most often, once the customer is enticed walk into the store, the story ends.

Trust and Target – a lesson in marketing for brands

Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.

DOOH: A ground to explore for advertisers?

With the streets starting to be crowded with people post-pandemic, marketers started to increasingly incorporate digital out-of-home advertising into their media strategies.

Coachella on YouTube: A big game is on for brands and marketers!

YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.

Marketing in a sea of dark patterns

Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.

Pinterest is silently booming. Marketers - Are you in the know?

Pinterest announced some fresh updates as part of its presentation at ShopTalk 2023 to assist retailers in boosting their opportunities in the app.

Pinterest releases new insights: A lot to watch out for advertisers!

Pinterest, a visual social media platform, has recently released some new Pin ad tips based on brand lift studies and feedback from over 120,000 Pinners.

TikTok ban threat: Mitigation plan for marketers.

Bytedance’s successful social media platform, TikTok has come under fire in recent years after several government agencies and experts charged and convicted it of sharing user information with the Chinese government.

TikTok “Series”: An opportunity or obstacle for marketers?

"Series" is a recently introduced TikTok feature. Creators can use Series to post video collections behind a paywall. TikTok users who want to watch Series videos must pay via in-video links or the creator's profile.

Aeropostale and the Metaverse – is this something brands should emulate?

The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!

Get ready for “March Madness” with Twitter’s insights to ramp up engagement

As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.

Hilton’s success with long-form TikTok videos burst the bubble for marketers

Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.

Tune in for audio advertising. How can marketers make it effective?

Veritonic, the most extensive audio research and analytics platform, recently announced the results of a trailblazing audio study conducted in collaboration with Audacy.

Pinterest tests a new premium video ad format, unlocking new opportunities for brands

Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.

Infusion of AI in search engines. How will it impact marketers in SEO?

Google and Microsoft are evidently moving forward with generative AI technology.

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?

Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.

Live commerce: The Future of Online Shopping?

The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL

Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology

Authentication Badges from Meta – Do Brands really need one?

Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.

Advertisers are watching Bing’s AI Chatbot change the face of search advertising

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?

TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?

Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!

Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?

According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field.

YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?

Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.

Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.

Transition of Influencer Marketing: Project-Based to Long-Term Approach

Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.

Yandex Source Code Hacked. Unlocks Valuable SEO Insights.

The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.

Track and Optimize - TikTok adds Analytics to Videos

TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.

Snapchat's new brand campaign, illustrating the magic of AR

Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.

Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know

Apple is soon going to launch its much anticipated mixed-reality headset in an attempt to create a 3D version of the iPhone’s operating system. Apple’s long-awaited mixed reality headset could be announced in spring at the earliest, top Apple supply chain analyst Ming-Chi Kuo said on Twitter.

Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.

Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy

Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.

Brands Shift Towards TikTok at the Expense of its Rivals

TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.

Google Shares Recommendations to Optimize Core Web Vitals

Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?

Online publishing forum Medium, has now announced that it’s embracing the open source Mastodon platform. It will launch its own Mastodon community, named "me.dm," to support its authors and publications.

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content

Google has confirmed that the "December 2022 useful content update" is now complete.

Leverage YouTube’s New Analytical Updates to better optimise Your Videos

In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.

Google and Meta Advertising Dominance fades amid growing competition

Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed

Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences

Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era

Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future

Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution

Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty

Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?

Following Twitter’s recent launch of the view count feature, the microblogging platform is now testing new formats to improve its placement and aesthetics.

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic

SEMrush, an SEO platform, recently announced certain changes to its algorithm. The changes are more inclined towards providing high-quality data to its users.

Become Metaverse-Ready with AesirX Opensource Metaverse CMS

AesirX, a digital experience platform, recently released their Metaverse CMS to the open-source community. It is coming with privacy-first technology.

Quora Launches POE: What will be Quora POE’s Impact on Search?

With the growing popularity of text-generative AI platforms such as ChatGPT, Quora has launched its own AI chatbot called POE. Platform of Exploration (POE), as the name implies, allows users to ask questions, receive answers, and engage in ongoing dialogue.

Why should brands care about Instagram Notes Feature?

Instagram recently added several new features to its app. Of all the other features, Instagram notes is the centre of attraction. It serves as a new way to communicate with followers. With Notes, users can post a status, share thoughts, or ask questions to keep up with their group or community.

Google Launches Visual Elements Gallery to Demystify Core Search Features

According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?

Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media

Amazon is planning to roll out a new TikTok-like shopping experience to its app for US customers. The new feature is aptly named Inspire. This will include a curated feed of short-form videos and photos to make it easier for users to discover and buy products.

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted.

Instagram announced today that it’s expanding its account status hub with new transparency tools for professional users to manage and distribute their social content.

Google Search All-New Dynamic Topic and Its Impact on SEO

A day after Google announced its continuous scrolling feature on Desktop, the search giant is now rolling out an all-new Topic filter for mobile.

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting

Yahoo is all set to acquire a 25% stake in Taboola, an online native advertising platform. With this partnership, Taboola will become Yahoo’s exclusive partner for native advertising through a 30-year commercial agreement.

OTT & CTV - The Cornerstone of Holiday Marketing 2022

The Holiday Season is in full swing and so is the marketing that goes with it.

Hive Social - The New Social Media App to Keep on your Marketing Radar

Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data

Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is planning to roll out privacy sandbox in Android and phase out cookies, albeit gradually.

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design

In a recent announcement, Adobe said it would acquire Figma, the design software firm. For $20 billion in cash and stock. Adobe is reportedly letting Figma operate autonomously for now, and Figma is to run the same as before.

Google Video Indexing in Search Console – How it can Improve Video Performance?

Google – announces the launch of the search Console Video Index Report.

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse

Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation.

Google added several new features for the Performance Max campaign.

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window

Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.

Start generative Metaverse creative. With Adobe Substance 3D.

Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.

Hootsuite Integration with TikTok Simplifies Social Media Management

Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.

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