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Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation

Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.

Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?

With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?

OTT & CTV - The Cornerstone of Holiday Marketing 2022

The Holiday Season is in full swing and so is the marketing that goes with it.

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