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The Rise of the Machines - AI and Marketing

GroupM, in its 2023 Global Mid-Year Forecast predicts a 5.9% growth in the international ad industry, despite the

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Campaigns
Trends

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?

28 July, 2023

Martech
Trends

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands?

27 July, 2023

Analytics

IPG Mediabrands initiative towards standardisation in retail media space: a great move!

27 July, 2023

Martech

McDonald's McNuggets Land with rewards and fun: a step to elevate the cravings for the metaverse?

26 July, 2023

Martech

From warning to action: AI regulations takes centre stage!

24 July, 2023

Digital
Trends

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!

21 July, 2023

Campaigns
Analytics

Nielsen makes a new data deal, paving the way to unlock local markets

21 July, 2023

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