From vanity to value: How significant is it to take influencer marketing to the next level?
Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable
Microsoft's new UET Insights: Will it streamline campaign success for advertisers?
To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.
The clock is ticking for GA4 migration: are marketers ready for a fresh start?
With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the
Full-funnel approach propels Airbnb: a strategy worth trying!
Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing
Custom Funnels from Google Analytics – great ammo for marketers!
Funnels help marketers see the buyer journey – that is the process people go through while attempting to sign up for your online service
Roku’s new ad formats: how compulsive will they be for marketers?
As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for
The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?
The ongoing battle between TV networks and YouTube further induced the media measurement debate.
Roku and UM's partnership: What new opportunities does it unlock for marketers?
TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.
Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?
After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.
Data-driven attribution models in Google Ads and Google Analytics. How ready are you?
Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.
GA4 adds regex support for event creation. How beneficial is it for marketers?
Google Analytics 4 (GA4) now provides regex support for event creation. It will help users create and modify events using regular expressions, or regex.
ROAS: Not the only key for marketers to unlock the benefits of retail media
Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.
GM’s double-down on zero-party data—something for marketers to take a leaf out of
General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.
Walmart’s new move pushes the boundaries for CTV advertisers
Walmart Connect has recently partnered with Innovid to assist advertisers on Walmart's demand-side platform in delivering more personalized and interactive ad creatives for connected TVs.
Best Buy’s first-party data access to Roku: What does it mean for marketers?
Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.
Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?
Google Tag Manager has recently added the "Tag coverage summary" feature for users.
Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?
Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.
Track and Optimize - TikTok adds Analytics to Videos
TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy
Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.
Google Sunsets Optimize. What About the Future of Marketing Experiments?
Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).
What is IAB’s New Multi-State Privacy Agreement?
In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).
Leverage YouTube’s New Analytical Updates to better optimise Your Videos
In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.
Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era
Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.
Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report
Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.
Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices
Audiences are fragmented across channels. Between linear TV, connected TV, mobile, and desktop, it’s hard to get a single view of audiences.
Enhance Landing Page Performance With GA4’s New Landing Page Report
Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.
Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation
Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.
AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights
As part of Amazon’s new AWS for Advertising and Marketing initiative, it has launched a new service of Data Clean Rooms.
Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better
Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.
Track your Metaverse interactions. With Adobe Analytics Soon.
Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.
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