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Audiences flock to ad-supported streaming platforms. Brands, are you noticing?

With the expansion of digital platforms and changing consumer preferences in recent years, the streaming video industry has

Disney embraces Google’s PAIR, something businesses must pay attention to!

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

Disney and Google take AI to their Advertising – raising the bar and how!

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

Disney brings true friendships to life – Marketing with Augmented Reality

As part of its Disney100 celebration, Disney has launched a fabulous exhibition called Wonder of Friendship: The Experience. This is a pop-up exhibition with interactive areas built with themes from classic Disney films and character friendships.

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?

Disney Advertising and Kroger Precision Marketing (KPM), Kroger's retail media division, have recently announced their partnership. As part of the deal, KPM will share its first-party shopper data for targeting

Drop in Disney+’s Q1 earnings – big lessons to be learnt!

Disney+’s Q1 earnings are not good.

The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future

CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.

Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.

Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.

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