Roku and UM's partnership: What new opportunities does it unlock for marketers?
TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.
Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game
Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.
Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.
Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease
Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.
Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting
Yahoo is all set to acquire a 25% stake in Taboola, an online native advertising platform. With this partnership, Taboola will become Yahoo’s exclusive partner for native advertising through a 30-year commercial agreement.
Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions
Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.
Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design
In a recent announcement, Adobe said it would acquire Figma, the design software firm. For $20 billion in cash and stock. Adobe is reportedly letting Figma operate autonomously for now, and Figma is to run the same as before.
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