Netflix plans to mend its ad tech: Does it make the game risky for advertisers?
Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.
Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?
Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.
Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better
Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.
OTT & CTV - The Cornerstone of Holiday Marketing 2022
The Holiday Season is in full swing and so is the marketing that goes with it.
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