According to Nielsen's Commspoint Influence, audio influences 45% of listeners to make a purchase, outperforming TV, social media, video, and other media.
Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.
Veritonic, the most extensive audio research and analytics platform, recently announced the results of a trailblazing audio study conducted in collaboration with Audacy.
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