The usage of streaming services among audiences has phenomenally increased, especially post-pandemic. The convenience and flexibility it provides to watch hundreds of TV shows and movies anytime invariably attract audiences to shift towards it from traditional TV.
It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.
As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for
TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.
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