PrettyLittleThing, the fashion retailer for women is having their YouTube channel given a complete makeover the production agency

Culture is at the center of marketing these days – and it can go either way depending on the way it is handled. There is sustainability

AI is the newest, smartest and the shiniest new kid on the block. It is ubiquitous and transforms everything it touches, like magic! Marketing is no exception to this.

Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.

Ford has a new digital-only campaign, with the lines, “The best Ford ever. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.

Walmart is always about big business. And now it only will get bigger. In a National TV spot that is a first for Walmart, the mammoth retailer and wholesaler brought its partnership with

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

When you think of influencers, you almost automatically conjure up the image of a twenty-something peddling beauty products or clothing. Not someone who is almost 100 years old.

Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.