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Kroger’s Precision Marketing to launch a self-service Ad Platform soon!

Kroger Precision Marketing (KPM) will soon launch an enhanced self-service ad platform – which it says will make it easier for advertisers to activate, measure and optimize campaigns.

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology


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