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Pinterest tests a new premium video ad format, unlocking new opportunities for brands

Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?

Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era

Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.

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