It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.

Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.