Beer Giants woo the Next Gen – a Marpov Xclusive
It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.
The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL
Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing
The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer
The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.
The Proliferation of Generative AI Content: What Marketers should Watch out For?
The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.
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