The retail landscape, like everything else, is changing. With emerging tech like Web3 and generative AI in the picture, the changes are hugely disruptive and life-changing. There is a new digital-only generation that is gradually growing in spending power. That is also a generation that closely watches a brand’s position (either inferred or stated overtly) on various social, political and most importantly environmental issues, before buying from them.

Restaurants especially fast food chains, want their customers to think of their apps the next time they want to get some burritos

AI is the newest, smartest and the shiniest new kid on the block. It is ubiquitous and transforms everything it touches, like magic! Marketing is no exception to this.

America looks different now – no, not the buildings and the landscape, but the people!

Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!

It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.

Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.