Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?
The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology
Authentication Badges from Meta – Do Brands really need one?
Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy
Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.
Google and Meta Advertising Dominance fades amid growing competition
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution
Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.
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