Roku offers valuable real estate to brands – what marketers need to know
It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.
Roku’s new ad formats: how compulsive will they be for marketers?
As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for
Roku and UM's partnership: What new opportunities does it unlock for marketers?
TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.
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