More News

From warning to action: AI regulations takes centre stage!

A surge in the use of generative AI tools across the industry for a variety of purposes, from drafting human-like text to churning out compelling images, has piqued public interest as well as concern about their capacity to deceive people and spread misinformation, among other risks.

Visual search in Bing chat: will it open doors to elevate brand discovery?

It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.

AI-driven OOH advertising: the AI bandwagon’s next stop?

In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.

Yum Brands cooks up a seamless customer experience—way to go!

With the growing number of platforms in the digital realm, the customer touchpoints are just multiplying for businesses to focus on. This advancement, on the one hand, increases the customer’s expectations and, on the other hand, makes the marketing teams work more complex.

Beyond what one dreams or imagines – the future of retail

The retail landscape, like everything else, is changing. With emerging tech like Web3 and generative AI in the picture, the changes are hugely disruptive and life-changing. There is a new digital-only generation that is gradually growing in spending power. That is also a generation that closely watches a brand’s position (either inferred or stated overtly) on various social, political and most importantly environmental issues, before buying from them.

Booking.com gets intelligent and chatty!

The Online travel booking platform Booking.com has been bitten by AI. It has launched an AI trip planner that uses Open Ai’s ChatGPT, which is based on a large language model (LLM). This beta version is available only in the US and is meant to give customers a conversational and interactive experience when they plan their trips.

Google gears up its AI play: where will it take digital businesses?

In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.

AI- Powered Celebrities – Artificial Intelligence goes full glam!

Jennifer Lopez is Virgin Voyages’ chief lifestyle, entertainment and celebrations officer. Since she does not have the time to call all Virgin’s customers and co-ordinate trips, ‘Jen AI’ does it instead.

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!

Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe and Salesforce, began to incorporate new AI features into their platforms and unveil new AI products.

AI capabilities are on the rise for businesses; will they unlock a new level of personalization?

Publishing content that resonates with the target audience and drives ROI is not at all an easy game for any business, be it an enterprise or a small business.

Brands and AI-Generated Content – is this the Future?

A new survey found that customers preferred AI-generated slogans over the ones created by humans. AI created slogans for many big brands including Skittles, McDonald’s and others, and pitted them against the ones generated by humans. It was found that some of them were really clever and did much better than the ones that humans came up with. But some didn’t do as well.

Artificial Intelligence and Commerce – the best is yet to come!

AI is completely changing the landscape of everything that it touches. Some brands are using this emerging tech to transform their businesses. They experiment with video or ad copy.

Is AI a friend or foe? Machine Uprising or a friend to brands?

Geoffrey Hinton, the man who is widely seen as the father of Artificial Intelligence quit about a month ago, after issuing a

Meta at Cannes 2023: more AI magic is on the way for businesses!

With the popularity of generative AI exploding in recent months, tech giants from Google to Meta

When AI meets CX – DEI becomes very do-able

For businesses today, to integrate the essence of DEI in their very fabric is essential for success and sustainability.

Google says Aye! Aye! To AI

Google has announced two new offerings for brands. One is an AI-powered AR Try-On process – which will give

Google's new AI-powered ads: how will they level up the game for marketers?

In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.

The Rise of the Machines - AI and Marketing

GroupM, in its 2023 Global Mid-Year Forecast predicts a 5.9% growth in the international ad industry, despite the

Going in Blind – lack of transparency in AI media buying platforms

Marketers today are forced to use AI-powered media buying on platforms while being skeptical if AI truly does what is best for the campaign

Adobe sparks with new generative AI capabilities, pushing the boundaries for marketers.

From Google to Microsoft to Salesforce to Canva, every tech company is racing to introduce new AI tools or incorporate generative

Salesforce’s Marketing GPT: will it elevate marketers’ game to the next level?

With generative AI's popularity unbelievably growing, the conversation around its capabilities has reached a crescendo

AI's risk factor inhibits brands from using it: how should advertisers handle this?

Just like every other industry, the advertising industry is also embracing the opportunities that generative AI technology brings

From vanity to value: How significant is it to take influencer marketing to the next level?

Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable

Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?

With the massive success of OpenAI's ChatGPT, the tech world's focus has shifted dramatically towards generative AI

Instacart gets insta-smart with AI

Instacart has announced that it has started to roll out an artificial intelligence powered search tool that leverages ChatGPT

Google beefs up Bard: what does it mean to businesses and marketers?

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

Generative AI regulations are on the horizon: marketers, gear up to play by the rules!

With the viral reach of OpenAI’s generative AI tool, the concept of generative AI has gained phenomenal attention in the tech industry.

WPP’s big bet on generative AI: is it something marketers must pay attention to?

On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.

Disney and Google take AI to their Advertising – raising the bar and how!

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

TikTok gets a Tako when AI comes on board!

Tako is the new AI Chatbot on TikTok. It aims to help serve relevant content to users and also be a source of more information for users.

Google makes a rapid move with generative AI: how will it impact marketers?

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

Web3 or not Web3 – that is the question!

The feverish frenzy that once gripped everyone like a wave has perhaps died down. But that does not mean that brands have abandoned Web3 as was seen at Ad Age’s Web3 Marketing Summit held recently.

Challenging AI models: how should marketers take this?

The generative AI boom has had a profound impact on business operations. Particularly after the launch of OpenAI’s ChatGpt, AI has become the major trend, and everyone has been talking about this.

Metaverse or AI? Where does the future of marketing lie?

It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola. 

AI-driven metaverse: What does it mean to brands and marketers?

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

Struggling to find AI use cases for your brand? Take a leaf out of Carvana.

Since the launch and popularity of ChatGPT, generative AI has been the subject of much hype in the industry.

Retail Media – watch it take wings and soar!

One would think that Meta would have met its match in Alphabet or something. But no – its retail media!

Marketers and Snap’s My AI – what brands need to know

Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.

Is Microsoft’s AI-powered designer tool something marketers must pay attention to?

Few months ago, Microsoft announced Designer, a Canva-like web app. It can create designs for presentations, digital postcards, and other materials for social media and other channels. It uses user-generated content and OpenAI's text-to-image AI, DALL-E 2, to create designs, with drop-downs for further customization.

Combination of AI and metaverse: A new beginning for brands and marketers?

Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?

Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.

OpenAI coming to Sitecore: will it be game-changing for marketers?

The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100

The Magic of AI in Marketing

AI is the newest, smartest and the shiniest new kid on the block. It is ubiquitous and transforms everything it touches, like magic! Marketing is no exception to this.

Generative AI is rapidly penetrating advertising: how impactful will it be?

In the coming months, Google plans to expand generative AI technology into its advertising operations.

Salesforce integrates Einstein GPT to Flow—an update marketers must pay attention to!

Salesforce announced the integration of its CRM generative AI assistant, Einstein GPT, and its CRM data platform, Data Cloud, with Flow, the company's automation toolbox.

Beck’s celebrates with an AI beer – sheer marketing genius

Beck’s, the AB Inbev-owned beer brand turned 150. To celebrate this, Beck’s didn’t look back on its long journey to celebrate but looked ahead.

AI in marketing – is it the end of creativity?

It seems as if it is right out of a Sci-fi movie – and it is here! I’m talking about AI it appears to be all-pervasive.

Captivate campaign audiences with Generative AI

With generative AI becoming the digital assistant for brands, the growth of generative AI tools has exploded in recent months.

Disney exits the Metaverse – is this the beginning of the end?

Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.

Levi’s tryst with AI and DEI – something every marketer must watch out for!

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

The Rise of the Machines – marketing implications of AI and fast-food drive-thrus

AI is slowly trying to find its level. Like water, it seems to flow to find new avenues; forge new paths and find its place in various receptacles. And it learns and adapts as it goes along, until it finds its spot and it settles, creating an oasis, as it were.

Coke invites users to Create Real Magic with AI – sharp marketing lessons for every marketer

A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.

Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?

Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.

Infusion of AI in search engines. How will it impact marketers in SEO?

Google and Microsoft are evidently moving forward with generative AI technology.

Google’s AI Powered Search Ads: What can marketers expect from this?

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

Coca-Cola and AI – what can we expect from this mind-blowing partnership?

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

Advertisers are watching Bing’s AI Chatbot change the face of search advertising

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?

After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

Big names are zoning in to AI-powered Advertising – what this means for Brands

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

The Proliferation of Generative AI Content: What Marketers should Watch out For?

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.

Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks.

Horizon Media’s e-commerce consultancy, Night Market, is launching an artificial intelligence tool, Neon, that plans and optimizes campaign investments across retail media networks such as Amazon, Walmart, and more. Neon enables in-campaign changes to shift investments among networks, products, and tactics based on predicted results.

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Open AI Releases Point-E to Generate 3D Models for Metaverse

Open AI, a generative artificial intelligence platform, recently announced the release of its newest 3D image model generator, Point-E. According to a paper published by Open AI, Point-E can produce 3D models through a diffusion method that works on point clouds.

Google Launches Visual Elements Gallery to Demystify Core Search Features

According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

Are AI-Generated Art and Avatars Good Enough for Marketing?

It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.

What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.

Tags

Recent posts

Subscribe to AI
The subscriber's email address.