OpenAI coming to Sitecore: will it be game-changing for marketers?

Published: April 26, 2023

min read

The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100 million monthly active users in just two months after launch.

With AI trends expected to continue, a lot of tech companies have started to integrate generative AI applications into their products. Recently, Microsoft has added ChatGPT features to Bing search, and Google is reportedly testing AI chat in Google search.

And now Sitecore, a provider of digital experience software, has entered the fray. The company has recently added Open AI ChatGPT to all of its fully composable software solutions.

With the help of this feature release, powered by the Microsoft Azure OpenAI Service, marketers will be able to incorporate generative artificial intelligence capabilities into their Sitecore-powered marketing stack.

The development of generative AI is advancing incredibly. In spite of the fact that 77 percent of American marketers believe their technology is capable of handling AI demands, 45 percent are worried about the high costs they believe will be necessary to maintain growth. By enabling Sitecore customers to take advantage of our distinctive offering, our composable platform helps allay this fear.

Dave O’Flanagan,

Sitecore’s chief product officer

Marketers can create their own solutions using Sitecore's fully-composable offering by bringing their own artificial intelligence to integrate with open application programming interfaces and customizable user interfaces.

Examples: ChatGPT can be used to modify marketing copy created in Content Hub to better target particular segments and destination channels.

Also, integrating ChatGPT into Sitecore XM Cloud CMS facilitates almost instant translations. Customers of Sitecore can also use OpenAI's Dall-E to produce image variations for omnichannel campaigns that are controlled by Sitecore's Content Cloud.

How does the generative AI integration in Sitecore make marketers' lives easier?

Without any doubt, the generative AI integration into Sitecore’s MarTech stack is indeed huge for marketers.

Here are a few reasons why we believe the AI integration will make marketers' lives way easier than before,

It will improve productivity:

The generative AI integration will boost the marketer’s productivity by reducing the time needed for content creation. Be it creating headlines, ad copies, or email content, marketers using Sitecore will be easily able to generate multiple variations of copies in less time. This way, marketers can accelerate their work processes and save a significant amount of time.

Provide valuable insights to sharpen targeting:

ChatGPT is impeccable at analysing massive amounts of data and finding patterns to understand audience preference and interest. As a result, it will provide meaningful insights for marketers on customers’ needs. Which, in turn, will help marketers sharpen their targeting, improve the engagement rate, and maximize the effectiveness of campaigns.

Add more creativity to the plate:

As Sitecore users can also leverage Dall-E, they can easily create multiple image variants in no time. It will encourage the team to foster creativity and increase the chance of grabbing the audience's attention easily.

Besides, it will facilitate brands opting for images that work well with their target audiences, stand out from the competition, and pique audience interest in interacting with their brand.

Overall, in our opinion, the ChatGPT integration in Sitecore will simplify marketers’ work routines while giving them the power to deliver effective marketing campaigns.


Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.


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