From Gucci to nike, Louis Vuitton, and Adidas, brands have been constantly exploring and building their space in the metaverse despite its sagging hype, as it holds phenomenal potential to help brands connect with their customers in a more intriguing and innovative way.
Needless to mention, the recent collaboration of the Italian fashion house Valentino with Meta to let people using Meta platforms bring designer looks to their digital avatars
The innovative initiatives to bring out the best via the virtual world are just escalating in the industry.
Recently, the fast food giant McDonald’s Hong Kong unveiled McNuggets Land in the metaverse platform The Sandbox on account of celebrating the 40th anniversary of Chicken McNuggets.
It's also noted that this is not the very initial time the fast-food corporation has expressed enthusiasm for virtual worlds. In 2022, the company submitted a patent application to set up "a virtual restaurant online with home delivery."
This new virtual experience brings users to a virtual store with a secret workplace and takes players through the origins of the chicken snack.
And as users enter the Land of McNuggets, the pixelated McNugget characters such as "Coach McNugget" and his helper, "Assistant Coach McNugget, greet them." Coach McNugget then asks the players to begin the game by locating four McDonald's signs.
From there, it will allow gamers to explore and finish adventures to win rewards such as The Sandbox utility token, which can be used to buy virtual goods and customise avatars on the platform.
Users in Hong Kong are also eligible to win 365-day free Chicken McNuggets vouchers redeemable at the chain's restaurants. To become part of this virtual world, users just need an email address.