Luxury fashion brands are notable for their metaverse endeavours. As the fashion world is more associated with trends, most of the renowned fashion brands, such as Gucci, Nike, Louis Vuitton, and Adidas, have joined the metaverse trend long ago and are coming up with interesting initiatives to attract audiences in the virtual world.
As the metaverse paves the way for experimental approaches on multiple levels and beckons users towards an immersive experience, luxury brands keep exploring it and creating buzz among tech-savvy younger audiences about this whole new world.
There is no chance you have not heard about Beauty Week, which happened at metaverse a few months ago. Right?
Among many who ventured into the metaverse, Valentino is the latest luxury brand to join the list to keep up with the world uniting fashion and the metaverse.
And recently, this Italian fashion house has partnered with Meta to let people using Meta platforms, including Instagram, Facebook, Messenger, and Meta virtual reality experiences, bring designer looks to their digital avatars.
Valentino had curated six looks for the collaboration's initial release, using pieces from the brand's most recent collections.
The six outfits for the initial release are now accessible on the Meta Avatars Store, and a second drop will be announced soon.
It is also noted that Valentino has collaborated with Web3 fashion platform Unxd to help the brand with its metaverse and Web3 projects.