From Disney and Warner Music to Nike and Starbucks, many of the world's biggest brands have already jumped on the Web3 bandwagon. Particularly as NFTs represent a very strong potential for improving brand-customer relationships, the adoption of NFTs and their use cases is just multiplying by the day.
Recently, as part of its 96th birthday celebration, 7-Eleven, the renowned American convenience store chain, unveiled Slurpee digital collectibles.
Customers can virtually create their own Slurpee drink mix with the new 'Find Your Slurpee Vibe' collectible. The digital collectibles experience can be explored on the website of 7-Eleven.
They can experiment with classic flavours like Cherry, Blue Raspberry, and so on.
After selecting a preferred mix, the virtual Slurpee machine creates a one-of-a-kind Slurpee vibe that can be shared on social media with the hashtag #SlurpeeVibe. Customers can also mint their mix, making it a digital collectible that can be incorporated into their digital wallets.
Although this is limited to use on mobile devices, desktop users will be provided a QR code for scanning in order to participate. To save the collectible, customers must have a digital wallet.
Customers who use 7Rewards® or Speedy Rewards® to claim the digital collectible will be entered to win Slurpee-inspired jewellery from premium designer King Ice.