It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.
Needless to mention Microsoft’s collaboration with OpenAI to integrate chatGPT into Bing and Google’s step towards its own AI tool, Bard. In fact, Meta recently announced that it is leveraging AI tools to run at a fast pace towards its metaverse goals.
To take the game to the next level, Microsoft recently announced a slew of new AI-powered advancements aimed at improving search technology and increasing workplace productivity.
One of the major announcements includes Visual Search in Bing Chat.
As reported by Microsoft, people can upload images to Bing Chat and use the web's vast information to get answers on everything from destinations for travel to meal ideas.
The introduction of Visual Search in Chat is undoubtedly the most innovative advancement in the SEO industry.
This new feature, made possible by OpenAI's GPT-4 model, allows users to upload images and search for related web content.
It represents a step forward in chatbot technology, expanding beyond text prompts to embrace visual inputs. The end result is a more user-friendly and capable search platform.
While innovations affirm enhanced search and data experiences, they also point to a future in which AI is more deeply rooted in everyday tools.
In addition to Visual Search in Bing Chat, Microsoft released a few updates on Bing Chat Enterprise and Microsoft 365 Copilot.