AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand
AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!
Macy’s floats some Main Character Energy – and teaches an important marketing lesson
Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.
Zeus and a BMW EV – the magic of one of the most-watched spots ever!
It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.
Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations
The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.
Audi test-drives Dynamic Destinations – a good case for Location Based Marketing
In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.
Beer Giants woo the Next Gen – a Marpov Xclusive
It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.
Miller Lite gets its S#!t together for Women’s History Month
Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!
Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn
Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”
Albertsons levels up its marketing game—marketers may have to take a leaf out of it.
Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger
Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!
Liquid Death has launched a line of iced teas, in its own unique iconic way.
Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising
Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.
Leveling the Playing Field – Brands and Women’s Sports
There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.
Where’s the beef? The real beef in the Wendy’s March Madness Commercial
March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!
The Beer War Commercials – is this something Advertisers should dabble in?
Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”
Hats off to Innocent Drinks – lessons from their Marketing Playbook
That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!
The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer
The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.
Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better
Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.
Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game
Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.
Big names are zoning in to AI-powered Advertising – what this means for Brands
It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.
Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.
Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.
Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?
Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
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