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Nielsen makes a new data deal, paving the way to unlock local markets

With the advancement of technologies, the media landscape is changing, as are the audience’s viewing habits. Particularly with the emergence of streaming media, viewers got a myriad of options to choose from, which made a huge difference for people who had only a handful of stations to select and watch. And, more importantly, it provides them with the convenience of watching their favourite shows anytime and from anywhere.

A new road to travel on to ignite digital ad attention—will it set the brands apart?

In this digital era, people have a plethora of options online to get distracted by or choose the desired product

Visual search in Bing chat: will it open doors to elevate brand discovery?

It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.

Video game advertising: a real game-changer for businesses?

As technology advances, digital platforms proliferate, and the business world is being fuelled by innovations from AI to VR to Web 3. As an impact, audiences have a myriad of options to spend time on, and their expectations are just mounting.

AI-driven OOH advertising: the AI bandwagon’s next stop?

In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.

Google ad’s new tool to strike a chord with Gen Z: a must-try option?

Although the rapid proliferation of digital channels has created a multitude of opportunities for businesses

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses

Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?

With the advancement of technologies in this digital age, customers’ expectations and priorities continue to shift. And in order to remain relevant to customers, businesses do need to focus on curating highly personalised customer experiences.

YouTube's anti-ad blocker strategy: a bold move!

Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics.

In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing

Meta at Cannes 2023: more AI magic is on the way for businesses!

With the popularity of generative AI exploding in recent months, tech giants from Google to Meta

Enhanced digital experiences: a fuel to propel businesses forward?

In the rapidly evolving digital world, businesses have to be customer-centric to survive successfully

Disney embraces Google’s PAIR, something businesses must pay attention to!

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

The digital transformation market continues to soar: businesses must adapt or fall behind.

With customers’ expectations shifting with the evolution of new technologies, a digital-first approach has become undeniably critical for businesses to survive in this competitive market.

Yahoo's DSP shines with new capabilities, raising the bar for marketers!

With people having plenty of options in this digital world to get distracted by, finding and connecting with high-value

Google's new AI-powered ads: how will they level up the game for marketers?

In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.

Marketing mix modelling: a fuel to win the privacy-centric game?

In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear

The Rise of the Machines - AI and Marketing

GroupM, in its 2023 Global Mid-Year Forecast predicts a 5.9% growth in the international ad industry, despite the

Antitrust storm on Google: how will it shake up the advertising landscape?

Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?

Generative AI tools are changing the way people find information online, and no one can deny it.

Sonic branding speaks volumes: is it something brands must no longer ignore?

In this digital era, every business, be it small or big, has a huge crowd of competitors. By the day, it has become increasingly

Linear or streaming: who will win the throne?

Undeniably, with the wide adoption of streaming services by consumers, it has become super-popular in the space of entertainment

Google beefs up Bard: what does it mean to businesses and marketers?

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

WPP’s big bet on generative AI: is it something marketers must pay attention to?

On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.

Disney and Google take AI to their Advertising – raising the bar and how!

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?

To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.

The clock is ticking for GA4 migration: are marketers ready for a fresh start?

With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?

Big names in the industry, such as Apple and Mozilla, have already removed support for third-party cookies in their browsers, and

Google makes a rapid move with generative AI: how will it impact marketers?

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

Google is finally implementing the Privacy Sandbox. A big game is on!

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

Full-funnel approach propels Airbnb: a strategy worth trying!

Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing

“Perspectives” in Google search: what can marketers expect?

Google Search keeps changing. It has a long history of algorithmic updates. As a result of the virality of

Media consolidation: a smart move or a fool’s paradise

In this day and age of the digital world, competition is rife, and consumers have millions of options out there to get distracted. Getting a slice of the audience's attention has become extremely hard for businesses

Roku’s new ad formats: how compulsive will they be for marketers?

As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for

Privacy concerns slow social media shopping. How can marketers break this barrier?

People’s shopping behaviour has shifted drastically in recent years, and social media has become one of the most prominent choices for shopping.

The rise of cookie alternatives: marketers, are you in the know?

While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey

In order to serve its customers better, global consumer goods company Coca-Cola has embarked on an astounding digital transformation journey in recent years. By leveraging modern tools like AI and

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?

The ongoing battle between TV networks and YouTube further induced the media measurement debate.

Roku and UM's partnership: What new opportunities does it unlock for marketers?

TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.

SMS marketing gains traction: how can marketers reap the best of it?

KBP Brands, a KFC franchisee, is expanding its SMS marketing capabilities across its 847 U.S. locations after testing its targeted mobile messaging in over 160 different cities late last year.

Generative AI is rapidly penetrating advertising: how impactful will it be?

In the coming months, Google plans to expand generative AI technology into its advertising operations.

Lack of transparency in media buying: where does it lead advertisers to?

Data: one of the most valuable resources available in today’s business world.

Google’s ad tech update: are advertisers getting closer to a cookieless world?

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?

After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?

Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,

Ad-supported media engagement fades: what are its implications for brands and advertisers?

PQ Media, the world’s leading provider of media econometrics, has recently released its research on global media consumption.

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?

Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.

Captivate campaign audiences with Generative AI

With generative AI becoming the digital assistant for brands, the growth of generative AI tools has exploded in recent months.

DOOH: A ground to explore for advertisers?

With the streets starting to be crowded with people post-pandemic, marketers started to increasingly incorporate digital out-of-home advertising into their media strategies.

Coachella on YouTube: A big game is on for brands and marketers!

YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers.

Amazon considers a takeover of movie theatre chain AMC. The shares of AMC Entertainment Holdings reportedly increased by more than

ROAS: Not the only key for marketers to unlock the benefits of retail media

Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?

Roblox recently updated its rules with significant changes to its advertising policies in response to an FTC complaint. It includes the restriction on developers' ability to market to users under the age of thirteen.

Catching and keeping your audience’s attention – every Marketer’s Angst

Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand

AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!

Macy’s floats some Main Character Energy – and teaches an important marketing lesson

Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.

Zeus and a BMW EV – the magic of one of the most-watched spots ever!

It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations

The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing

In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.

Beer Giants woo the Next Gen – a Marpov Xclusive

It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.

Miller Lite gets its S#!t together for Women’s History Month

Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn

Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”

Albertsons levels up its marketing game—marketers may have to take a leaf out of it.

Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!

Liquid Death has launched a line of iced teas, in its own unique iconic way.

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising

Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.

Leveling the Playing Field – Brands and Women’s Sports

There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.

Where’s the beef? The real beef in the Wendy’s March Madness Commercial

March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!

The Beer War Commercials – is this something Advertisers should dabble in?

Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”

Hats off to Innocent Drinks – lessons from their Marketing Playbook

That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game

Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.

Big names are zoning in to AI-powered Advertising – what this means for Brands

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.

Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?

Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.

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