With the advancement of technologies, the media landscape is changing, as are the audience’s viewing habits. Particularly with the emergence of streaming media, viewers got a myriad of options to choose from, which made a huge difference for people who had only a handful of stations to select and watch. And, more importantly, it provides them with the convenience of watching their favourite shows anytime and from anywhere.
In this digital era, people have a plethora of options online to get distracted by or choose the desired product
It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.
As technology advances, digital platforms proliferate, and the business world is being fuelled by innovations from AI to VR to Web 3. As an impact, audiences have a myriad of options to spend time on, and their expectations are just mounting.
In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.
Although the rapid proliferation of digital channels has created a multitude of opportunities for businesses
Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.
With the advancement of technologies in this digital age, customers’ expectations and priorities continue to shift. And in order to remain relevant to customers, businesses do need to focus on curating highly personalised customer experiences.
In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing
With the popularity of generative AI exploding in recent months, tech giants from Google to Meta
In the rapidly evolving digital world, businesses have to be customer-centric to survive successfully
The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry
With customers’ expectations shifting with the evolution of new technologies, a digital-first approach has become undeniably critical for businesses to survive in this competitive market.
With people having plenty of options in this digital world to get distracted by, finding and connecting with high-value
In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.
In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear
Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising
Generative AI tools are changing the way people find information online, and no one can deny it.
In this digital era, every business, be it small or big, has a huge crowd of competitors. By the day, it has become increasingly
The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT
For years, brands have been using third-party cookies to target ads to the right audiences. But, with the
On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.
At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI
To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.
With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the
Big names in the industry, such as Apple and Mozilla, have already removed support for third-party cookies in their browsers, and
AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.
A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.
Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing
Google Search keeps changing. It has a long history of algorithmic updates. As a result of the virality of
In this day and age of the digital world, competition is rife, and consumers have millions of options out there to get distracted. Getting a slice of the audience's attention has become extremely hard for businesses
As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for
People’s shopping behaviour has shifted drastically in recent years, and social media has become one of the most prominent choices for shopping.
While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.
In order to serve its customers better, global consumer goods company Coca-Cola has embarked on an astounding digital transformation journey in recent years. By leveraging modern tools like AI and
The ongoing battle between TV networks and YouTube further induced the media measurement debate.
TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.
KBP Brands, a KFC franchisee, is expanding its SMS marketing capabilities across its 847 U.S. locations after testing its targeted mobile messaging in over 160 different cities late last year.
In the coming months, Google plans to expand generative AI technology into its advertising operations.
Data: one of the most valuable resources available in today’s business world.
Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.
After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.
Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,
PQ Media, the world’s leading provider of media econometrics, has recently released its research on global media consumption.
Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.
On November 1, 2022, Google announced the sunset of similar audiences in Google ads.
YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.
Amazon considers a takeover of movie theatre chain AMC. The shares of AMC Entertainment Holdings reportedly increased by more than
Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.
Roblox recently updated its rules with significant changes to its advertising policies in response to an FTC complaint. It includes the restriction on developers' ability to market to users under the age of thirteen.
Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps
AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!
Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.
It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.
The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.
In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.
Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!
Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”
Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger
Liquid Death has launched a line of iced teas, in its own unique iconic way.
Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.
There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.
March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!
Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”
That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!
The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.
Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.
Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.
It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.
Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.
Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
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