Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.
In that context, Google Ads Editor, being a free, downloadable application, helps businesses considerably to manage and optimise their bulk campaigns effectively with its variety of tools.
Recently, Google unveiled its Ads Editor version 2.4, in which it added several new features and removed some. The new features can help advertisers in various ways to enhance the performance of their Google Ad campaigns.
Here is the list of the new features announced by Google.
Video asset repository: The video asset library will contain all of the videos used in the account.
Overview of multiple accounts: The "Overview" tab now displays an outline of all accounts.
Integration with Google Drive: The editor now supports exporting to and importing from Google Drive thanks to the integration. However, this release does not currently support Google Sheets.
Scheduled Post: Users are now able to schedule their posts to go live at a specific time.
Product and listing groups are editable: Product groups and listing groups can now be included and altered within Editor, in a dialogue that simplifies viewing and maintaining their tree-like structure for campaigns.
One YouTube Network: Because all Video campaigns now reach the YouTube Search and YouTube Video networks, these Editor options have been eliminated and the Video Partners option has remained unaltered.
Opt out of video enhancement: There is an additional option for Video campaigns that allows you to enable or disable video enhancements.
Download: Download now allows users to download previously downloaded campaigns, item categories, and enhance downloaded data, or a combination of all three options. Users can also schedule the download of a campaign or other types of items.
Deprecated Function: Google has removed the updated verification for geo-targeting and exclusion methods. The "Area of Interest geo-targeting method, according to Google, is basically deprecated. It is only permitted in Discovery campaigns. Furthermore, in Search, Display, Shopping, and Performance Max, the Don’t Care exclusion method is not permitted.