Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?
Google Tag Manager has recently added the "Tag coverage summary" feature for users.
Google’s AI Powered Search Ads: What can marketers expect from this?
Google recently announced new tools to improve the performance of search ads using artificial intelligence.
Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?
The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology
Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better
Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.
Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.
Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.
Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising
The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.
Google Sunsets Optimize. What About the Future of Marketing Experiments?
Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).
Google Shares Recommendations to Optimize Core Web Vitals
Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.
Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content
Google has confirmed that the "December 2022 useful content update" is now complete.
Google and Meta Advertising Dominance fades amid growing competition
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
Enhance Landing Page Performance With GA4’s New Landing Page Report
Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.
Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features
Google has recently added four new features to the Google Insights page.
Google Launches Visual Elements Gallery to Demystify Core Search Features
According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.
Google Search All-New Dynamic Topic and Its Impact on SEO
A day after Google announced its continuous scrolling feature on Desktop, the search giant is now rolling out an all-new Topic filter for mobile.
Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data
Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is planning to roll out privacy sandbox in Android and phase out cookies, albeit gradually.
Google Video Indexing in Search Console – How it can Improve Video Performance?
Google – announces the launch of the search Console Video Index Report.
Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better
Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.
Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation.
Google added several new features for the Performance Max campaign.
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