From changes like the addition of new report types to the incorporation of machine learning technologies, Google Analytics 4 is operating with multiple changes.
Already, GA4 landing page reports are helping marketers get a detailed analysis of customers' interactions with the brand. Metric after metric. Now, with the inclusion of this new report, we expect Ga4 will take marketers a step further to understand what customers are driven towards so as to bring in more traffic.
Earlier, users did not have any options to evaluate the performance of the metrics over date ranges. For instance, now if you want to check the average engagement time per session for the last ten days of your landing page, the pictorial representation of the comparison will be in front of you in just a few minutes. Which, was not the case before. Hence, the users get to easily analyse the ramifications of the changes made to the landing page and act accordingly so as to improve the performance of the website.
To emphasise the benefits of moving to GA4, Google has recently added several new reports to GA4 such as hour and date dimensions, demographic and technical details, as well as several new features such as automatic migration, behavioural modeling, and so on. And we could see that GA4, with its new features, is filling the data gaps by leveraging machine learning.
Hopefully, the advanced methods of data analysis will help marketers get yet more comprehensive data on target audiences in the future. This way, marketers can tweak their campaign strategies and improve marketing performance while adhering to new privacy laws.
Though the migration to GA4 is not quite as simple, it is high time for marketers to take advantage of the new reports and changes in GA4 and adapt to them as early as possible.