Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.

The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.

The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!

In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.

Salesforce recently unveiled the much-awaited generative AI tool Einstein GPT. Einstein GPT provides AI-generated content across all sales, service, marketing, commerce, and IT interactions. Salesforce will use generative AI to transform every customer experience with Einstein GPT.

Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.

The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.

Google and Microsoft are evidently moving forward with generative AI technology.

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.

With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.

CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.

Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.

Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.

As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.

Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.

Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.

Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.

Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.

When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.

HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.

Augment Social Intelligence to Create Unique Customer Experiences

Apple has advertised, for a senior manager to work in its ad platforms business. The ideal candidate is to “steer the design of a privacy-forward, sophisticated Demand-Side Platform.” This is the first indication that Apple is building a demand-side advertising platform (DSP)..

Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.

Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.

An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.

Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.

Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.

Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.

Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.

Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.

Salesforce, the global CRM leader, announced "Customer 360 innovations". This aims to connect marketing, sales, commerce, service and IT team data on a single customer focused platform. For a unified view of the customer.

HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.