With NFTs acting as a bridge between brands and their communities, even though it is relatively new, more brands have started to utilise them at scale to explore their potential.
Recently, the fast food giant McDonald’s Hong Kong unveiled McNuggets Land in the metaverse platform The Sandbox on account of celebrating the 40th anniversary of Chicken McNuggets.
A surge in the use of generative AI tools across the industry for a variety of purposes, from drafting human-like text to churning out compelling images, has piqued public interest as well as concern about their capacity to deceive people and spread misinformation, among other risks.
Luxury fashion brands are notable for their metaverse endeavours. As the fashion world is more associated with trends, most of the renowned fashion brands, such as Gucci, Nike, Louis Vuitton, and Adidas, have joined the metaverse trend long ago and are coming up with interesting initiatives to attract audiences in the virtual world.
It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.
From Disney and Warner Music to Nike and Starbucks, many of the world's biggest brands have already jumped on the Web3 bandwagon. Particularly as NFTs represent a very strong potential for improving brand-customer relationships, the adoption of NFTs and their use cases is just multiplying by the day.
In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.
With the growing number of platforms in the digital realm, the customer touchpoints are just multiplying for businesses to focus on. This advancement, on the one hand, increases the customer’s expectations and, on the other hand, makes the marketing teams work more complex.
With the advancement of technologies in this fast-paced world, people's expectations are changing, and they are beginning to depend more on digital world communication. And to meet the customers’ preferences and expectations and enhance their experience with the brand, businesses are striving to leverage all the new innovations—from chatbots to generative AI—that hit the market.
While the business world is racing towards the digital transformation, providing connected customer experiences via digital channels is critical but challenging for brands to ensure a seamless customer journey.
Industry leaders are racing to make long-lasting impressions among their target market by striving to reshape the communication landscape between their customers and themselves by bringing out the digital revolution.
In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.
Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe and Salesforce, began to incorporate new AI features into their platforms and unveil new AI products.
Publishing content that resonates with the target audience and drives ROI is not at all an easy game for any business, be it an enterprise or a small business.
With the popularity of generative AI exploding in recent months, tech giants from Google to Meta
In the rapidly evolving digital world, businesses have to be customer-centric to survive successfully
With customers’ expectations shifting with the evolution of new technologies, a digital-first approach has become undeniably critical for businesses to survive in this competitive market.
According to statistics, 35% of business executives believe digital transformation enables them to fulfil customer expectations
In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.
Marketers today are forced to use AI-powered media buying on platforms while being skeptical if AI truly does what is best for the campaign
From Google to Microsoft to Salesforce to Canva, every tech company is racing to introduce new AI tools or incorporate generative
With generative AI's popularity unbelievably growing, the conversation around its capabilities has reached a crescendo
Just like every other industry, the advertising industry is also embracing the opportunities that generative AI technology brings
Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable
With the massive success of OpenAI's ChatGPT, the tech world's focus has shifted dramatically towards generative AI
The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT
With the viral reach of OpenAI’s generative AI tool, the concept of generative AI has gained phenomenal attention in the tech industry.
On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.
Big names in the industry, such as Apple and Mozilla, have already removed support for third-party cookies in their browsers, and
The buzziest topic in 2021 and 2022 in the tech industry is none other than the metaverse. And, particularly after Mark Zuckerberg adopted Meta as their
AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.
The generative AI boom has had a profound impact on business operations. Particularly after the launch of OpenAI’s ChatGpt, AI has become the major trend, and everyone has been talking about this.
Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.
Since the launch and popularity of ChatGPT, generative AI has been the subject of much hype in the industry.
According to Gartner, 25% of people will spend at least one hour per day in the Metaverse by 2026.
In the year 202l, the Google search for the term "metaverse" multiplied by many folds, and everyone was excited about the transition of everyday activities to the metaverse. It meant different things to different people.
Few months ago, Microsoft announced Designer, a Canva-like web app. It can create designs for presentations, digital postcards, and other materials for social media and other channels. It uses user-generated content and OpenAI's text-to-image AI, DALL-E 2, to create designs, with drop-downs for further customization.
Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.
Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.
The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100
In the coming months, Google plans to expand generative AI technology into its advertising operations.
Salesforce announced the integration of its CRM generative AI assistant, Einstein GPT, and its CRM data platform, Data Cloud, with Flow, the company's automation toolbox.
With the slow but sure death of third party cookies, first party data becomes critical to a marketer who wants to create engaging and relevant customer experiences for his audience.
Beauty brands face quite a challenge in today’s multi-channel world inhabited by digitally evolved customers. The demand for large amounts of content suitable for various channels and which will increase customer engagement can be overwhelming for brands.
Getting a marketing email ready is not easy. Takes time and money – and a lot of creativity.
Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.
AI is slowly trying to find its level. Like water, it seems to flow to find new avenues; forge new paths and find its place in various receptacles. And it learns and adapts as it goes along, until it finds its spot and it settles, creating an oasis, as it were.
Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.
The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.
The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!
In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.
Salesforce recently unveiled the much-awaited generative AI tool Einstein GPT. Einstein GPT provides AI-generated content across all sales, service, marketing, commerce, and IT interactions. Salesforce will use generative AI to transform every customer experience with Einstein GPT.
Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.
The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.
Google and Microsoft are evidently moving forward with generative AI technology.
Google recently announced new tools to improve the performance of search ads using artificial intelligence.
The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.
Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.
It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.
After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.
Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.
HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.
With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.
CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.
The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.
Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.
Horizon Media’s e-commerce consultancy, Night Market, is launching an artificial intelligence tool, Neon, that plans and optimizes campaign investments across retail media networks such as Amazon, Walmart, and more. Neon enables in-campaign changes to shift investments among networks, products, and tactics based on predicted results.
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.
Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.
ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.
Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.
As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.
Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.
Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.
AesirX, a digital experience platform, recently released their Metaverse CMS to the open-source community. It is coming with privacy-first technology.
Acquia, a leading digital experience platform, recently introduced several enhancements to its customer data platform (CDP).A customer data platform (CDP) is a piece of marketing technology that includes a number of tools that help the digital-first marketing team manage and extract insights from customer data.
With the growing popularity of text-generative AI platforms such as ChatGPT, Quora has launched its own AI chatbot called POE. Platform of Exploration (POE), as the name implies, allows users to ask questions, receive answers, and engage in ongoing dialogue.
Salesforce released its Spring ‘23 release notes recently. It's the time of year when Salesforce users eagerly await the release of the Salesforce Spring '23 release. Salesforce releases new features and updates to its technology three times per year in order to
Open AI, a generative artificial intelligence platform, recently announced the release of its newest 3D image model generator, Point-E. According to a paper published by Open AI, Point-E can produce 3D models through a diffusion method that works on point clouds.
Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.
Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.
When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.
As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.
It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.
In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.
HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.
Augment Social Intelligence to Create Unique Customer Experiences
Apple has advertised, for a senior manager to work in its ad platforms business. The ideal candidate is to “steer the design of a privacy-forward, sophisticated Demand-Side Platform.” This is the first indication that Apple is building a demand-side advertising platform (DSP)..
Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.
Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.
An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.
Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.
Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.
Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.
Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.
Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.
HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.
Get Marketing bites delivered to your inbox. Every Friday.