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Netflix plans to mend its ad tech: Does it make the game risky for advertisers?

Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations

The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.

Aeropostale and the Metaverse – is this something brands should emulate?

The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing

In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.

Salesforce unveils Einstein GPT. How beneficial will it be for marketers?

Salesforce recently unveiled the much-awaited generative AI tool Einstein GPT. Einstein GPT provides AI-generated content across all sales, service, marketing, commerce, and IT interactions. Salesforce will use generative AI to transform every customer experience with Einstein GPT.

Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?

Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.

The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?

The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.

Infusion of AI in search engines. How will it impact marketers in SEO?

Google and Microsoft are evidently moving forward with generative AI technology.

Google’s AI Powered Search Ads: What can marketers expect from this?

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?

The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.

Coca-Cola and AI – what can we expect from this mind-blowing partnership?

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

Advertisers are watching Bing’s AI Chatbot change the face of search advertising

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?

After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

Big names are zoning in to AI-powered Advertising – what this means for Brands

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?

HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.

With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market

With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future

CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.

The Proliferation of Generative AI Content: What Marketers should Watch out For?

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution

Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences

Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution

Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.

MarTech Stacks and Digital Experience Trends in 2023

As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience

Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space

Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.

The Shift to Privacy-Enhancing Technologies (PETs)

Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.

Salesforce Low-Code DevOps Center for Marketing Automation and Agility

Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs

When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

Are AI-Generated Art and Avatars Good Enough for Marketing?

It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.

What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.

Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses

HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.

Sprinklr Partners with Salesforce, offering a Unified View of Customers

Augment Social Intelligence to Create Unique Customer Experiences

What does an Apple DSP Mean for the Future of Advertising?

Apple has advertised, for a senior manager to work in its ad platforms business. The ideal candidate is to “steer the design of a privacy-forward, sophisticated Demand-Side Platform.” This is the first indication that Apple is building a demand-side advertising platform (DSP)..

Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale.

Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions

Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.

Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI

An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.

Acquia DAM Integration with Drupal – A One-Stop Content Management Solution

Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse

Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window

Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.

Track your Metaverse interactions. With Adobe Analytics Soon.

Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.

Start generative Metaverse creative. With Adobe Substance 3D.

Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.

Salesforce Customer 360 - One Customer One View

Salesforce, the global CRM leader, announced "Customer 360 innovations". This aims to connect marketing, sales, commerce, service and IT team data on a single customer focused platform. For a unified view of the customer.

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies

HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.

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