The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.
Social Studio is a tool for creating, scheduling, and monitoring social media campaigns. Users can categorise social posts by brand, region, or team in a unified interface. Real-time engagement, rich engagement, and search engine analytics are among the capabilities of Social Studio.
Social Studio allows users to share content on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
Customers will continue to have access to Social Studio until the end of their contract or November 18, 2024, whichever comes sooner.
Following the change, all associated users' customer data will be deleted in accordance with Salesforce's Trust and Compliance Documentation.
Salesforce recommends retrieving Social Studio data at least 90 days prior to the contract end date, or "sunset date."
Salesforce has indeed stopped selling Social Studio licenses. They have also stopped updating and improving Social Studio.