B2C marketing insights to help you stay ahead!

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

With the viral reach of OpenAI’s generative AI tool, the concept of generative AI has gained phenomenal attention in the tech industry.

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

Aspire did a Survey which found that YouTubers made the most revenues from brand deals even though most creators preferred Instagram.

Be it a big national company or a local business, social media has become an essential part of business marketing strategies to connect

State Farm, the Insurance Company is here with ‘Gamerhood Challenge’ for the second time with bigger challenges and

On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.

The surge of interest in employing augmented reality (AR) in numerous applications is only increasing among leading market players such as Google,

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

The Harris Poll asked customers about their expectations and experience in buying a car and here are the results

Culture is at the center of marketing these days – and it can go either way depending on the way it is handled. There is sustainability

Walmart Connect is Walmart’s U.S. advertising division. It saw a sales increase of nearly 40% in the first quarter of fiscal year

From Microsoft to Google, everyone is racing to integrate generative AI technology into their platforms or create new AI tools as the technology is firmly holding the interest of the global tech ecosystem.

To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.

With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the

Big names in the industry, such as Apple and Mozilla, have already removed support for third-party cookies in their browsers, and

Black-owned media company executives had some very interesting points that they raised during the Ad Age’s State

Tako is the new AI Chatbot on TikTok. It aims to help serve relevant content to users and also be a source of more information for users.

It is already known that the TikTok ban threat is only growing in western countries. And many ad agencies and marketers

Although some big names in the industry have begun to scale back their experiments with web3 and the metaverse, many well-known brands such as

The advancement in digital technologies enables people to live in a unique world where they can look beyond their own neighbourhoods and find social media and online communities to participate in various interesting talks.

Kroger along with the tech company Cooler Screens is enhancing its in-store shopping experience, with digital smart screens in 500 of its stores across the US. Very soon, hundreds of Kroger stores across the US will have

The buzziest topic in 2021 and 2022 in the tech industry is none other than the metaverse. And, particularly after Mark Zuckerberg adopted Meta as their

Restaurants especially fast food chains, want their customers to think of their apps the next time they want to get some burritos

Due to the convenience and flexibility it provides, CTV has grown significantly in recent years.

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

Ocean Spray has announced new collaborations taking snacking and cocktails to go, to a whole new level! The farmer-owned co-operative has announced two collaborations - a chocolate-covered dried fruit line

Screenvision has tied up with TikTok in a bid to connect brands and the younger demographic.

Gartner has released a new report of a survey that probes into the mindset of a CMO against the backdrop of a difficult economy.

Creators are unquestionably changing the way digital marketing works, and collaboration between established brands and creators is only growing.

The feverish frenzy that once gripped everyone like a wave has perhaps died down. But that does not mean that brands have abandoned Web3 as was seen at Ad Age’s Web3 Marketing Summit held recently.

Take a look around you – every single person is glued to a mobile device – whether it is while waiting in line, or taking the train or just hanging out, everyone is completely immersed

As part of its Disney100 celebration, Disney has launched a fabulous exhibition called Wonder of Friendship: The Experience. This is a pop-up exhibition with interactive areas built with themes from classic Disney films and character friendships.

The generative AI boom has had a profound impact on business operations. Particularly after the launch of OpenAI’s ChatGpt, AI has become the major trend, and everyone has been talking about this.

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola. 

Spring is in the air and with it comes a whole lot of home and garden makeovers. Shoppers clamor at their favorite ecommerce sites.

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

At the YouTube Brandcast event on Wednesday, YouTube announced that it was going to add 30-second unskippable ads to top-performing content watched on connected TVs. And TV advertisers now

Right on the heels of the launch of the H&M Loooptopia experience on Roblox in January, comes a new limited-time experience in the metaverse, showcasing an exclusive Stranger Things summer collection just for kids.

Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing

Google Search keeps changing. It has a long history of algorithmic updates. As a result of the virality of

Among all types of content, video continues to be the undisputed winner in terms of engaging internet users. Statistics show video marketing will continue to grow in popularity in 2023, with 86% of businesses using it in their marketing plans.

According to Nielsen's Commspoint Influence, audio influences 45% of listeners to make a purchase, outperforming TV, social media, video, and other media.

Since the launch and popularity of ChatGPT, generative AI has been the subject of much hype in the industry.

As social media continues to pervade our lives, influencer marketing has emerged as a critical strategy for brands seeking to reach their target audience

According to Gartner, 25% of people will spend at least one hour per day in the Metaverse by 2026.

In this day and age of the digital world, competition is rife, and consumers have millions of options out there to get distracted. Getting a slice of the audience's attention has become extremely hard for businesses

Over the past year, Meta has enhanced its ad sales tactics, particularly as it has diminished the metaverse in favour of focusing on its core business, which includes running advertisements on its platforms such as Instagram,

When you think about it, it is something like the Home Shopping Network experience all over again. While the concept remains the same, the channel is completely different.

The IAB NewFronts’ 2023 presentations kicked off in the first week of May. All the big names in the industry, from Meta, Snap, and Google to Roku and Peacock, participated and presented at the event.

One of the hot trends on TikTok is the “pick your card” where one person shows multiple cards of pieces of paper which has different destinations

Although influencer marketing and affiliate marketing work with different strategies, both have been ruling the marketing world lately.

In the year 202l, the Google search for the term "metaverse" multiplied by many folds, and everyone was excited about the transition of everyday activities to the metaverse. It meant different things to different people.

Funnels help marketers see the buyer journey – that is the process people go through while attempting to sign up for your online service

One would think that Meta would have met its match in Alphabet or something. But no – its retail media!

It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.

Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.

As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for

With IAB’s NewFronts 2023, the world’s largest digital content marketplace, having commenced on May 1, YouTube has rolled out new ad formats to its short-form feature Shorts as part of its presentation.

With the dawn of May comes the Interactive Advertising Bureau’s NewFronts! The exciting annual four-day series of events gives digital advertisers a first look at all the latest digital content from the biggest names in media and entertainment.

Here we are – thinking profanity was offensive and not parliamentary language that can be used, certainly not in marketing parlance and there comes a study that proves us all wrong!

Reddit, a web content rating, and discussion website, attracts a diverse range of users and content creators as the platform is reputed to encourage free and open discussions.

Few months ago, Microsoft announced Designer, a Canva-like web app. It can create designs for presentations, digital postcards, and other materials for social media and other channels. It uses user-generated content and OpenAI's text-to-image AI, DALL-E 2, to create designs, with drop-downs for further customization.

People’s shopping behaviour has shifted drastically in recent years, and social media has become one of the most prominent choices for shopping.

Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.

Glamor comes to the metaverse. And how! The world’s first ever Metaverse Beauty Week is coming soon. It is a five-day festival featuring a whole bunch of beauty brands

Things were different when the Pandemic controlled our lives. People had no choice but to stay home – and streaming TV made a killing.

While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.

The unthinkable is happening. There is an unprecedented downturn in Google’s Ad revenues, its main money spinner in over 20 years!

Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.

In order to serve its customers better, global consumer goods company Coca-Cola has embarked on an astounding digital transformation journey in recent years. By leveraging modern tools like AI and

The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100

Partnering with social media influencers to raise brand awareness, build emotional connections with their online community, and drive sales is quite common for DTC brands too.

The ongoing battle between TV networks and YouTube further induced the media measurement debate.

Everybody is talking about a bad recession and an economic downturn that is looming upon us. This has put most people on alert mode, with people choosing to limit their spending to just the essentials. Some people are cutting back on even that.

TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.

KBP Brands, a KFC franchisee, is expanding its SMS marketing capabilities across its 847 U.S. locations after testing its targeted mobile messaging in over 160 different cities late last year.

AI is the newest, smartest and the shiniest new kid on the block. It is ubiquitous and transforms everything it touches, like magic! Marketing is no exception to this.

Disney Advertising and Kroger Precision Marketing (KPM), Kroger's retail media division, have recently announced their partnership. As part of the deal, KPM will share its first-party shopper data for targeting

In the coming months, Google plans to expand generative AI technology into its advertising operations.

A couple of Instagram posts by the influencer Dylan Mulvaney has caused all hell to break loose as it were. There is backlash online, all kinds of

America looks different now – no, not the buildings and the landscape, but the people!

Data: one of the most valuable resources available in today’s business world.

Salesforce announced the integration of its CRM generative AI assistant, Einstein GPT, and its CRM data platform, Data Cloud, with Flow, the company's automation toolbox.

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

With the slow but sure death of third party cookies, first party data becomes critical to a marketer who wants to create engaging and relevant customer experiences for his audience.

Amazon is legendary – and everyone knows that. They are known for their massive product inventory and customer service that hits it out of the park every single time.

In spite of the uncertainty surrounding TikTok’s future in the United States, the company has been focusing more on its performance-focused offerings, particularly its Smart Performance Campaigns.

Gucci and Vans have both built experiences on Roblox before, albeit separately. Now they are back there again – but this time, they are together.

After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.

Beck’s, the AB Inbev-owned beer brand turned 150. To celebrate this, Beck’s didn’t look back on its long journey to celebrate but looked ahead.

Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,

At a time when everyone eyes anything connected with Web 3 as if it were something the cat dragged in, here is some news!

Reddit, the social platform, expands its advertising business by broadening its reach to media agencies through its Independent Agency Programme.

Google is reportedly developing an entirely new search engine in the face of increased competition from its rivals given the proliferation of AI technology. Under the project name Magi, the

Instagram recently announced new updates to its creator marketplace. The company has expanded access to part of its creator marketplace via new APIs.

The Ad Council is partnering with Amazon’s ad division to play music through Alexa to pave the way for parents / adults / care givers to talk to young people about their mental health.

Getting together a huge meal for the whole family during the holidays can be stressful. The endless meal preps and the actual cooking and serving.

Beauty brands face quite a challenge in today’s multi-channel world inhabited by digitally evolved customers. The demand for large amounts of content suitable for various channels and which will increase customer engagement can be overwhelming for brands.

Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!

PQ Media, the world’s leading provider of media econometrics, has recently released its research on global media consumption.

In today’s creator economy, Influencers are good for your brand. They bring the elements of social proof, credibility and trust to the mix. When the influencer is an authority or an expert in the field, it raises things to a whole different level.

Getting a marketing email ready is not easy. Takes time and money – and a lot of creativity.

TikTok is facing a potential ban threat in the US after several government agencies and experts convicted it of sharing user information with the Chinese government.

In an interview with The Wall Street Journal, Google CEO Sundar Pichai affirmed that a chatbot with artificial intelligence would soon be incorporated into Google Search.

It seems as if it is right out of a Sci-fi movie – and it is here! I’m talking about AI it appears to be all-pervasive.

Domino’s pizza has managed to turn cars into pizza ordering devices with Apple CarPlay – where an app turns the car’s infotainment system into a connected iOS device.

Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.

Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!

With generative AI becoming the digital assistant for brands, the growth of generative AI tools has exploded in recent months.

Walmart has a new website and app. In a bid to make them more engaging and personalized, they have swanky images and catchier names for categories, deals and promos on their home page – their gardening section is called “green thumbs optional”.

Brands create campaigns to get the attention of their audiences and draw them to their products. But most often, once the customer is enticed walk into the store, the story ends.

On November 1, 2022, Google announced the sunset of similar audiences in Google ads.

Google Analytics 4 (GA4) now provides regex support for event creation. It will help users create and modify events using regular expressions, or regex.

Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.

With the streets starting to be crowded with people post-pandemic, marketers started to increasingly incorporate digital out-of-home advertising into their media strategies.

YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.

Ford has a new digital-only campaign, with the lines, “The best Ford ever. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.

Amazon considers a takeover of movie theatre chain AMC. The shares of AMC Entertainment Holdings reportedly increased by more than

Walmart is always about big business. And now it only will get bigger. In a National TV spot that is a first for Walmart, the mammoth retailer and wholesaler brought its partnership with

Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.

Meta announced the testing of its two new ad types, manager partner ads and local inventory ads, during Meta's presentation at ShopTalk 2023.

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

AI is slowly trying to find its level. Like water, it seems to flow to find new avenues; forge new paths and find its place in various receptacles. And it learns and adapts as it goes along, until it finds its spot and it settles, creating an oasis, as it were.

When you think of influencers, you almost automatically conjure up the image of a twenty-something peddling beauty products or clothing. Not someone who is almost 100 years old.

Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.

Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.

Roblox recently updated its rules with significant changes to its advertising policies in response to an FTC complaint. It includes the restriction on developers' ability to market to users under the age of thirteen.

Pinterest announced some fresh updates as part of its presentation at ShopTalk 2023 to assist retailers in boosting their opportunities in the app.

L’Oréal, the undisputed leader in the global beauty market, is focusing on more social listening this year in order to quickly tap into emerging trends.

After three years of hosting virtual conferences due to the COVID-19 pandemic, the Adobe Summit 2023 kicked off on March 21, 2023.

General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.

Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps

Walmart Connect has recently partnered with Innovid to assist advertisers on Walmart's demand-side platform in delivering more personalized and interactive ad creatives for connected TVs.

A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.

Pinterest, a visual social media platform, has recently released some new Pin ad tips based on brand lift studies and feedback from over 120,000 Pinners.

Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.

Bytedance’s successful social media platform, TikTok has come under fire in recent years after several government agencies and experts charged and convicted it of sharing user information with the Chinese government.

AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!

Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.

"Series" is a recently introduced TikTok feature. Creators can use Series to post video collections behind a paywall. TikTok users who want to watch Series videos must pay via in-video links or the creator's profile.

Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.

It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.

The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.

The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!

TikTok has recently announced a partnership with Dentsu, the Japanese advertising agency. The partnership offers an interesting alternative to web tracking for brands through Dentsu’s ‘Digital X’ process.

In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.

Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.

As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.

Google Tag Manager has recently added the "Tag coverage summary" feature for users.

Salesforce recently unveiled the much-awaited generative AI tool Einstein GPT. Einstein GPT provides AI-generated content across all sales, service, marketing, commerce, and IT interactions. Salesforce will use generative AI to transform every customer experience with Einstein GPT.

Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.

It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.

Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.

Veritonic, the most extensive audio research and analytics platform, recently announced the results of a trailblazing audio study conducted in collaboration with Audacy.

Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!

Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.

The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.

Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.

Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”

In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."

Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger

Liquid Death has launched a line of iced teas, in its own unique iconic way.

Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.

Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.

Google and Microsoft are evidently moving forward with generative AI technology.

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.

The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.

Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.

The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.

March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!

Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing

Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology

That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.

Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!

After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.

Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.

Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.

Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.

YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.

Disney+’s Q1 earnings are not good.

The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.

Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.

Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.

HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.

With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.

The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.

CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.

TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.

Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.

Apple is soon going to launch its much anticipated mixed-reality headset in an attempt to create a 3D version of the iPhone’s operating system. Apple’s long-awaited mixed reality headset could be announced in spring at the earliest, top Apple supply chain analyst Ming-Chi Kuo said on Twitter.

The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.

Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.

Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.

Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).

TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.

Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.

Horizon Media’s e-commerce consultancy, Night Market, is launching an artificial intelligence tool, Neon, that plans and optimizes campaign investments across retail media networks such as Amazon, Walmart, and more. Neon enables in-campaign changes to shift investments among networks, products, and tactics based on predicted results.

In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.

Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.

Online publishing forum Medium, has now announced that it’s embracing the open source Mastodon platform. It will launch its own Mastodon community, named "me.dm," to support its authors and publications.

Google has confirmed that the "December 2022 useful content update" is now complete.

Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.

In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.

Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.

After two years in a row with dips in attendance, the Consumer Electronics Show (CES) was held in full fervor from January 5 to 8, 2023, in Las Vegas. The show floor in Las Vegas was filled with buzzy, headline-grabbing products, gizmos, and gadgets. But the real value of this world’s largest show is how it lays out the vision for where marketing and technology trends may go in the future.

Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.

Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.

Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.

Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.

Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.

Audiences are fragmented across channels. Between linear TV, connected TV, mobile, and desktop, it’s hard to get a single view of audiences.

As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.

Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.

Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.

Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.

Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.

Following Twitter’s recent launch of the view count feature, the microblogging platform is now testing new formats to improve its placement and aesthetics.

SEMrush, an SEO platform, recently announced certain changes to its algorithm. The changes are more inclined towards providing high-quality data to its users.

AesirX, a digital experience platform, recently released their Metaverse CMS to the open-source community. It is coming with privacy-first technology.

Video and audio content have both benefited the marketing industry in numerous ways. Instead of consumers staring at a dull landing page, sound and visuals pave the way for the future of marketing.

Acquia, a leading digital experience platform, recently introduced several enhancements to its customer data platform (CDP).A customer data platform (CDP) is a piece of marketing technology that includes a number of tools that help the digital-first marketing team manage and extract insights from customer data.

Japan is set to regulate stealth marketing, whether conducted offline or online. Stealth marketing is a practice that involves paying influencers or celebrities to advertise a product or service under the guise of a genuine opinion.

With the growing popularity of text-generative AI platforms such as ChatGPT, Quora has launched its own AI chatbot called POE. Platform of Exploration (POE), as the name implies, allows users to ask questions, receive answers, and engage in ongoing dialogue.

Salesforce released its Spring ‘23 release notes recently. It's the time of year when Salesforce users eagerly await the release of the Salesforce Spring '23 release. Salesforce releases new features and updates to its technology three times per year in order to

Open AI, a generative artificial intelligence platform, recently announced the release of its newest 3D image model generator, Point-E. According to a paper published by Open AI, Point-E can produce 3D models through a diffusion method that works on point clouds.

Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.

Instagram recently added several new features to its app. Of all the other features, Instagram notes is the centre of attraction. It serves as a new way to communicate with followers. With Notes, users can post a status, share thoughts, or ask questions to keep up with their group or community.

Google has recently added four new features to the Google Insights page.

Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.

According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.

Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.

Amazon is planning to roll out a new TikTok-like shopping experience to its app for US customers. The new feature is aptly named Inspire. This will include a curated feed of short-form videos and photos to make it easier for users to discover and buy products.

Instagram announced today that it’s expanding its account status hub with new transparency tools for professional users to manage and distribute their social content.

A day after Google announced its continuous scrolling feature on Desktop, the search giant is now rolling out an all-new Topic filter for mobile.

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.

Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.

As part of Amazon’s new AWS for Advertising and Marketing initiative, it has launched a new service of Data Clean Rooms.

Yahoo is all set to acquire a 25% stake in Taboola, an online native advertising platform. With this partnership, Taboola will become Yahoo’s exclusive partner for native advertising through a 30-year commercial agreement.

With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?

The Holiday Season is in full swing and so is the marketing that goes with it.

Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.

Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is planning to roll out privacy sandbox in Android and phase out cookies, albeit gradually.

HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.

Augment Social Intelligence to Create Unique Customer Experiences

Apple has advertised, for a senior manager to work in its ad platforms business. The ideal candidate is to “steer the design of a privacy-forward, sophisticated Demand-Side Platform.” This is the first indication that Apple is building a demand-side advertising platform (DSP)..

Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.

Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.

In a recent announcement, Adobe said it would acquire Figma, the design software firm. For $20 billion in cash and stock. Adobe is reportedly letting Figma operate autonomously for now, and Figma is to run the same as before.

Google – announces the launch of the search Console Video Index Report.

Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.

An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.

Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.

Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.

Google added several new features for the Performance Max campaign.

Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.

Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.

Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.

Salesforce, the global CRM leader, announced "Customer 360 innovations". This aims to connect marketing, sales, commerce, service and IT team data on a single customer focused platform. For a unified view of the customer.

Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.

HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.