Marpov: Why, What, and Who is behind?
Most marketing conversations and news on the internet are B2B lead gen focused, superficial, or tech releases pushed by big MarTech players. The articles carry only the news and are mostly devoid of marketing angles. There is too much noise and very little signal on how it impacts marketing.
Marpov is the marketing destination for B2C marketers and is driven by a passionate bunch of B2C marketing practitioners. We manually sift through the marketing-related news pieces, filter out the noise, add marketing angles to them, and deliver them in a bite-sized format so that marketing professionals can use them to improve their marketing. Not intended to be an exhaustive news update site, Marpov focuses more on quality than quantity.
More on the Marketing Space
Netflix plans to mend its ad tech: Does it make the game risky for advertisers?
Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.
TikTok ban threat: Mitigation plan for marketers.
Bytedance’s successful social media platform, TikTok has come under fire in recent years after several government agencies and experts charged and convicted it of sharing user information with the Chinese government.
AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand
AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!
Getting radio advertising on board, like P&G: A way to success for marketers!
Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.
TikTok “Series”: An opportunity or obstacle for marketers?
"Series" is a recently introduced TikTok feature. Creators can use Series to post video collections behind a paywall. TikTok users who want to watch Series videos must pay via in-video links or the creator's profile.
Macy’s floats some Main Character Energy – and teaches an important marketing lesson
Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.
Zeus and a BMW EV – the magic of one of the most-watched spots ever!
It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.
Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations
The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.
Aeropostale and the Metaverse – is this something brands should emulate?
The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!
TikTok collaborates with Dentsu, providing a new data tracking system for marketers
TikTok has recently announced a partnership with Dentsu, the Japanese advertising agency. The partnership offers an interesting alternative to web tracking for brands through Dentsu’s ‘Digital X’ process.
Audi test-drives Dynamic Destinations – a good case for Location Based Marketing
In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.
Best Buy’s first-party data access to Roku: What does it mean for marketers?
Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.
Get ready for “March Madness” with Twitter’s insights to ramp up engagement
As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.
Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?
Google Tag Manager has recently added the "Tag coverage summary" feature for users.
Salesforce unveils Einstein GPT. How beneficial will it be for marketers?
Salesforce recently unveiled the much-awaited generative AI tool Einstein GPT. Einstein GPT provides AI-generated content across all sales, service, marketing, commerce, and IT interactions. Salesforce will use generative AI to transform every customer experience with Einstein GPT.
Hilton’s success with long-form TikTok videos burst the bubble for marketers
Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.
Beer Giants woo the Next Gen – a Marpov Xclusive
It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.
Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?
Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.
Tune in for audio advertising. How can marketers make it effective?
Veritonic, the most extensive audio research and analytics platform, recently announced the results of a trailblazing audio study conducted in collaboration with Audacy.
Miller Lite gets its S#!t together for Women’s History Month
Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!
Nissan and TikTok Now take on March Madness – Smooth Marketing Move!
Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.
The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?
The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.
Pinterest tests a new premium video ad format, unlocking new opportunities for brands
Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.
Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn
Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”
The rise of the De-influencing Trend: How should brands handle this?
In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."
Albertsons levels up its marketing game—marketers may have to take a leaf out of it.
Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger
Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!
Liquid Death has launched a line of iced teas, in its own unique iconic way.
From Hookups to Heaven – Gen Z and Tinder’s new campaign
Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.
Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising
Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.
Infusion of AI in search engines. How will it impact marketers in SEO?
Google and Microsoft are evidently moving forward with generative AI technology.
Google’s AI Powered Search Ads: What can marketers expect from this?
Google recently announced new tools to improve the performance of search ads using artificial intelligence.
Leveling the Playing Field – Brands and Women’s Sports
There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.
Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?
The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.
Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?
Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.
Live commerce: The Future of Online Shopping?
The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.
Where’s the beef? The real beef in the Wendy’s March Madness Commercial
March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!
The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL
Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing
The Beer War Commercials – is this something Advertisers should dabble in?
Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”
Coca-Cola and AI – what can we expect from this mind-blowing partnership?
Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.
Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?
The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology
Hats off to Innocent Drinks – lessons from their Marketing Playbook
That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!
The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer
The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.
Authentication Badges from Meta – Do Brands really need one?
Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.
Advertisers are watching Bing’s AI Chatbot change the face of search advertising
It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.
TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?
TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.
Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?
Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!
Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?
After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.
Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?
Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.
Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!
Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.
Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better
Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.
Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?
According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.
ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?
Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.
YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field.
YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.
Drop in Disney+’s Q1 earnings – big lessons to be learnt!
Disney+’s Q1 earnings are not good.
The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.
Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?
Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.
Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game
Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.
Big names are zoning in to AI-powered Advertising – what this means for Brands
It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.
Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.
Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.
Transition of Influencer Marketing: Project-Based to Long-Term Approach
Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.
HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?
HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.
With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market
With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.
Yandex Source Code Hacked. Unlocks Valuable SEO Insights.
The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.
Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future
CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.
Track and Optimize - TikTok adds Analytics to Videos
TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.
The Proliferation of Generative AI Content: What Marketers should Watch out For?
The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.
Snapchat's new brand campaign, illustrating the magic of AR
Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.
Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know
Apple is soon going to launch its much anticipated mixed-reality headset in an attempt to create a 3D version of the iPhone’s operating system. Apple’s long-awaited mixed reality headset could be announced in spring at the earliest, top Apple supply chain analyst Ming-Chi Kuo said on Twitter.
Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising
The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.
Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.
Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy
Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.
Google Sunsets Optimize. What About the Future of Marketing Experiments?
Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).
Brands Shift Towards TikTok at the Expense of its Rivals
TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.
Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution
Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.
Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks.
Horizon Media’s e-commerce consultancy, Night Market, is launching an artificial intelligence tool, Neon, that plans and optimizes campaign investments across retail media networks such as Amazon, Walmart, and more. Neon enables in-campaign changes to shift investments among networks, products, and tactics based on predicted results.
What is IAB’s New Multi-State Privacy Agreement?
In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).
Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.
Google Shares Recommendations to Optimize Core Web Vitals
Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.
Medium Embraces Mastodon: What marketers need to know about this decentralized social network?
Online publishing forum Medium, has now announced that it’s embracing the open source Mastodon platform. It will launch its own Mastodon community, named "me.dm," to support its authors and publications.
Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content
Google has confirmed that the "December 2022 useful content update" is now complete.
Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease
Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.
Leverage YouTube’s New Analytical Updates to better optimise Your Videos
In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.
Google and Meta Advertising Dominance fades amid growing competition
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
CES 2023: 4 Trends that will shape the future of marketing
After two years in a row with dips in attendance, the Consumer Electronics Show (CES) was held in full fervor from January 5 to 8, 2023, in Las Vegas. The show floor in Las Vegas was filled with buzzy, headline-grabbing products, gizmos, and gadgets. But the real value of this world’s largest show is how it lays out the vision for where marketing and technology trends may go in the future.
Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed
Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.
Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences
Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.
Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era
Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.
Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic
ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.
Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future
Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.
Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution
Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.
Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report
Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.
Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices
Audiences are fragmented across channels. Between linear TV, connected TV, mobile, and desktop, it’s hard to get a single view of audiences.
MarTech Stacks and Digital Experience Trends in 2023
As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.
A Bright Outlook for Social Media in 2023 despite Economic Uncertainty
Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.
Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience
Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.
Enhance Landing Page Performance With GA4’s New Landing Page Report
Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.
Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space
Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.
The Shift to Privacy-Enhancing Technologies (PETs)
Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.
Why should brands care about Instagram Notes Feature?
Instagram recently added several new features to its app. Of all the other features, Instagram notes is the centre of attraction. It serves as a new way to communicate with followers. With Notes, users can post a status, share thoughts, or ask questions to keep up with their group or community.
Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features
Google has recently added four new features to the Google Insights page.
Salesforce Low-Code DevOps Center for Marketing Automation and Agility
Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.
Google Launches Visual Elements Gallery to Demystify Core Search Features
According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.
IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs
When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.
How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?
As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.
Are AI-Generated Art and Avatars Good Enough for Marketing?
It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.
Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?
Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.
Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media
Amazon is planning to roll out a new TikTok-like shopping experience to its app for US customers. The new feature is aptly named Inspire. This will include a curated feed of short-form videos and photos to make it easier for users to discover and buy products.
Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted.
Instagram announced today that it’s expanding its account status hub with new transparency tools for professional users to manage and distribute their social content.
Google Search All-New Dynamic Topic and Its Impact on SEO
A day after Google announced its continuous scrolling feature on Desktop, the search giant is now rolling out an all-new Topic filter for mobile.
What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?
In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.
Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation
Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.
AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights
As part of Amazon’s new AWS for Advertising and Marketing initiative, it has launched a new service of Data Clean Rooms.
Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting
Yahoo is all set to acquire a 25% stake in Taboola, an online native advertising platform. With this partnership, Taboola will become Yahoo’s exclusive partner for native advertising through a 30-year commercial agreement.
Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?
With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?
OTT & CTV - The Cornerstone of Holiday Marketing 2022
The Holiday Season is in full swing and so is the marketing that goes with it.
Hive Social - The New Social Media App to Keep on your Marketing Radar
Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.
Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data
Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is planning to roll out privacy sandbox in Android and phase out cookies, albeit gradually.
Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses
HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.
Sprinklr Partners with Salesforce, offering a Unified View of Customers
Augment Social Intelligence to Create Unique Customer Experiences
What does an Apple DSP Mean for the Future of Advertising?
Apple has advertised, for a senior manager to work in its ad platforms business. The ideal candidate is to “steer the design of a privacy-forward, sophisticated Demand-Side Platform.” This is the first indication that Apple is building a demand-side advertising platform (DSP)..
Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale.
Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.
Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions
Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.
Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design
In a recent announcement, Adobe said it would acquire Figma, the design software firm. For $20 billion in cash and stock. Adobe is reportedly letting Figma operate autonomously for now, and Figma is to run the same as before.
Google Video Indexing in Search Console – How it can Improve Video Performance?
Google – announces the launch of the search Console Video Index Report.
Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better
Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.
Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI
An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.
Acquia DAM Integration with Drupal – A One-Stop Content Management Solution
Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.
Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse
Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.
Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation.
Google added several new features for the Performance Max campaign.
TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window
Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.
Track your Metaverse interactions. With Adobe Analytics Soon.
Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.
Start generative Metaverse creative. With Adobe Substance 3D.
Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.
Salesforce Customer 360 - One Customer One View
Salesforce, the global CRM leader, announced "Customer 360 innovations". This aims to connect marketing, sales, commerce, service and IT team data on a single customer focused platform. For a unified view of the customer.
Hootsuite Integration with TikTok Simplifies Social Media Management
Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.
HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies
HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.
Trending topics
Archives
- 2023 (101)
- March (34)
- GM’s double-down on zero-party data—something for marketers to take a leaf out of
- Catching and keeping your audience’s attention – every Marketer’s Angst
- Walmart’s new move pushes the boundaries for CTV advertisers
- Coke invites users to Create Real Magic with AI – sharp marketing lessons for every marketer
- Pinterest releases new insights: A lot to watch out for advertisers!
- Netflix plans to mend its ad tech: Does it make the game risky for advertisers?
- TikTok ban threat: Mitigation plan for marketers.
- AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand
- Getting radio advertising on board, like P&G: A way to success for marketers!
- TikTok “Series”: An opportunity or obstacle for marketers?
- Macy’s floats some Main Character Energy – and teaches an important marketing lesson
- Zeus and a BMW EV – the magic of one of the most-watched spots ever!
- Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations
- Aeropostale and the Metaverse – is this something brands should emulate?
- TikTok collaborates with Dentsu, providing a new data tracking system for marketers
- Audi test-drives Dynamic Destinations – a good case for Location Based Marketing
- Best Buy’s first-party data access to Roku: What does it mean for marketers?
- Get ready for “March Madness” with Twitter’s insights to ramp up engagement
- Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?
- Salesforce unveils Einstein GPT. How beneficial will it be for marketers?
- Hilton’s success with long-form TikTok videos burst the bubble for marketers
- Beer Giants woo the Next Gen – a Marpov Xclusive
- Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?
- Tune in for audio advertising. How can marketers make it effective?
- Miller Lite gets its S#!t together for Women’s History Month
- Nissan and TikTok Now take on March Madness – Smooth Marketing Move!
- The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?
- Pinterest tests a new premium video ad format, unlocking new opportunities for brands
- Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn
- The rise of the De-influencing Trend: How should brands handle this?
- Albertsons levels up its marketing game—marketers may have to take a leaf out of it.
- Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!
- From Hookups to Heaven – Gen Z and Tinder’s new campaign
- Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising
- February (35)
- Infusion of AI in search engines. How will it impact marketers in SEO?
- Google’s AI Powered Search Ads: What can marketers expect from this?
- Leveling the Playing Field – Brands and Women’s Sports
- Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?
- Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?
- Live commerce: The Future of Online Shopping?
- Where’s the beef? The real beef in the Wendy’s March Madness Commercial
- The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL
- The Beer War Commercials – is this something Advertisers should dabble in?
- Coca-Cola and AI – what can we expect from this mind-blowing partnership?
- Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?
- Hats off to Innocent Drinks – lessons from their Marketing Playbook
- The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer
- Authentication Badges from Meta – Do Brands really need one?
- Advertisers are watching Bing’s AI Chatbot change the face of search advertising
- TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?
- Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?
- Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?
- Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?
- Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!
- Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better
- Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?
- ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?
- YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field.
- Drop in Disney+’s Q1 earnings – big lessons to be learnt!
- Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands
- Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?
- Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game
- Big names are zoning in to AI-powered Advertising – what this means for Brands
- Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.
- Transition of Influencer Marketing: Project-Based to Long-Term Approach
- HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?
- With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market
- Yandex Source Code Hacked. Unlocks Valuable SEO Insights.
- Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future
- January (32)
- Track and Optimize - TikTok adds Analytics to Videos
- The Proliferation of Generative AI Content: What Marketers should Watch out For?
- Snapchat's new brand campaign, illustrating the magic of AR
- Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know
- Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising
- Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.
- Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy
- Google Sunsets Optimize. What About the Future of Marketing Experiments?
- Brands Shift Towards TikTok at the Expense of its Rivals
- Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution
- Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks.
- What is IAB’s New Multi-State Privacy Agreement?
- Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays
- Google Shares Recommendations to Optimize Core Web Vitals
- Medium Embraces Mastodon: What marketers need to know about this decentralized social network?
- Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content
- Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease
- Leverage YouTube’s New Analytical Updates to better optimise Your Videos
- Google and Meta Advertising Dominance fades amid growing competition
- CES 2023: 4 Trends that will shape the future of marketing
- Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed
- Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences
- Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era
- Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic
- Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future
- Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution
- Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report
- Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices
- MarTech Stacks and Digital Experience Trends in 2023
- A Bright Outlook for Social Media in 2023 despite Economic Uncertainty
- Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience
- Enhance Landing Page Performance With GA4’s New Landing Page Report
- March (34)
- 2022 (49)
- December (26)
- Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space
- Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?
- SEMrush Algorithm Updates to Bring Better Insights on Website Traffic
- Become Metaverse-Ready with AesirX Opensource Metaverse CMS
- The Rise of Video and Audio Marketing Mediums
- Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers
- Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing
- Quora Launches POE: What will be Quora POE’s Impact on Search?
- Salesforce Spring 23 Release Notes: A Quick Ride
- Open AI Releases Point-E to Generate 3D Models for Metaverse
- The Shift to Privacy-Enhancing Technologies (PETs)
- Why should brands care about Instagram Notes Feature?
- Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features
- Salesforce Low-Code DevOps Center for Marketing Automation and Agility
- Google Launches Visual Elements Gallery to Demystify Core Search Features
- IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem
- Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs
- How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?
- Are AI-Generated Art and Avatars Good Enough for Marketing?
- Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?
- Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media
- Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted.
- Google Search All-New Dynamic Topic and Its Impact on SEO
- What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?
- Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation
- AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights
- November (7)
- Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting
- Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?
- OTT & CTV - The Cornerstone of Holiday Marketing 2022
- Hive Social - The New Social Media App to Keep on your Marketing Radar
- Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data
- Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses
- Sprinklr Partners with Salesforce, offering a Unified View of Customers
- October (2)
- September (2)
- August (4)
- Google Video Indexing in Search Console – How it can Improve Video Performance?
- Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better
- Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI
- Acquia DAM Integration with Drupal – A One-Stop Content Management Solution
- July (2)
- June (4)
- May (1)
- April (1)
- December (26)