Marpov: Why, What, and Who is behind?

Most marketing conversations and news on the internet are B2B lead gen focused, superficial, or tech releases pushed by big MarTech players. The articles carry only the news and are mostly devoid of marketing angles. There is too much noise and very little signal on how it impacts marketing.

Marpov is the marketing destination for B2C marketers and is driven by a passionate bunch of B2C marketing practitioners. We manually sift through the marketing-related news pieces, filter out the noise, add marketing angles to them, and deliver them in a bite-sized format so that marketing professionals can use them to improve their marketing. Not intended to be an exhaustive news update site, Marpov focuses more on quality than quantity.

More on the Marketing Space

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!

The platform seeks to support fashion designers, artists, and small businesses by offering an innovative toolkit that brings together digital and physical solutions. This extensive toolkit will allow fashion designers to develop, produce, market, and share their creations seamlessly.

Nielsen makes a new data deal, paving the way to unlock local markets

With the advancement of technologies, the media landscape is changing, as are the audience’s viewing habits. Particularly with the emergence of streaming media, viewers got a myriad of options to choose from, which made a huge difference for people who had only a handful of stations to select and watch. And, more importantly, it provides them with the convenience of watching their favourite shows anytime and from anywhere.

Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?

Luxury fashion brands are notable for their metaverse endeavours. As the fashion world is more associated with trends, most of the renowned fashion brands, such as Gucci, Nike, Louis Vuitton, and Adidas, have joined the metaverse trend long ago and are coming up with interesting initiatives to attract audiences in the virtual world.

A new road to travel on to ignite digital ad attention—will it set the brands apart?

In this digital era, people have a plethora of options online to get distracted by or choose the desired product

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!

With social media evolving and becoming predominant for brands to meet users’ expectations in this digital-first world, social media platforms are proliferating. And everyone is striving to offer something different to make their platforms intuitive for audiences and beneficial for brands.

Visual search in Bing chat: will it open doors to elevate brand discovery?

It is well known that tech giants—Google, Microsoft, Salesforce, Meta, etc.—are already in a race to develop advanced generative A.I. tools and incorporate AI features on their platforms to establish their advocacy in the AI space while finding ways to enhance the user experience with it.

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?

With the expansion of digital platforms and changing consumer preferences in recent years, the streaming video industry has

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?

From Disney and Warner Music to Nike and Starbucks, many of the world's biggest brands have already jumped on the Web3 bandwagon. Particularly as NFTs represent a very strong potential for improving brand-customer relationships, the adoption of NFTs and their use cases is just multiplying by the day.

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!

Due to the ease of access to an array of content options, CTV’s popularity among consumers is only growing. Although it is already known that CTV viewers are mostly younger generations, the data from eMarketer shows that older demographics are not an exception, and they are also gradually switching from traditional TV to CTV.

Roku partners with Shopify, unlocking new possibilities for users and brands!

The usage of streaming services among audiences has phenomenally increased, especially post-pandemic. The convenience and flexibility it provides to watch hundreds of TV shows and movies anytime invariably attract audiences to shift towards it from traditional TV.

App Games - Coin Drop from Taco Bell drives Loyalty and Engagement

Taco Bell has brought its Coin Drop Game back, but in a digital format. The Coin Drop game was a popular counter-top game from the aughts (2000 to 2010) where a customer could drop a coin into a water-filled

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls

Meta is adding Avatars to Facebook, Instagram and Messenger. In a bid to draw more people into a more advanced digital space and the metaverse, Meta brings digital characters that people can use to represent themselves (or Avatars) there. Meta is pressing forward to a metaverse future and this is one way to draw people there.

BMW Motorrad takes Motorcycle Passion on a Virtual Reality MetaRide

BMW Motorrad has launched MetaRide, a VR platform and is creating waves in the motorcycle industry. MetaRide is a great point where mobility and technology meet. It gives bikers and motorcycle enthusiasts a great new, unique opportunity to ride the new BMW CE 02 electric motorcycle virtually.

Lemonade for the Younger Demographic – a sweet Experience indeed!

Lemonade has released its first brand campaign with three 30-second spots in a bid to position itself as a smarter and a more modern option compared to traditional insurance companies. Some of its competition includes the much bigger and larger Progressive, State Farm and Geico.

Video game advertising: a real game-changer for businesses?

As technology advances, digital platforms proliferate, and the business world is being fuelled by innovations from AI to VR to Web 3. As an impact, audiences have a myriad of options to spend time on, and their expectations are just mounting.

AI-driven OOH advertising: the AI bandwagon’s next stop?

In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.

The rise of phygital experiences: a new normal for businesses to thrive?

With Digital adoption growing significantly in recent years, the demand for meaningful customer experiences has also invariably increased

Google ad’s new tool to strike a chord with Gen Z: a must-try option?

Although the rapid proliferation of digital channels has created a multitude of opportunities for businesses

Yum Brands cooks up a seamless customer experience—way to go!

With the growing number of platforms in the digital realm, the customer touchpoints are just multiplying for businesses to focus on. This advancement, on the one hand, increases the customer’s expectations and, on the other hand, makes the marketing teams work more complex.

Beyond what one dreams or imagines – the future of retail

The retail landscape, like everything else, is changing. With emerging tech like Web3 and generative AI in the picture, the changes are hugely disruptive and life-changing. There is a new digital-only generation that is gradually growing in spending power. That is also a generation that closely watches a brand’s position (either inferred or stated overtly) on various social, political and most importantly environmental issues, before buying from them.

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses

Connecting with customers digitally is inexplicably crucial for any business in this competitive world to build a wider audience and gain their trust. And while scaling businesses, scaling up the advertising efforts for meeting various business goals and pivot quickly.

Web3 and Women’s Football - Credit Suisse scores!

Credit Suisse, the Swiss investment banking giant is launching non-fungible tokens or NFTs, together with the Swiss Football Association (SFA). They are partnering together to give women’s football a step up or a boost. The NFT collection set to launch on July 11th.

The first-ever digital human SDK hits the market—a way towards redefining digital experiences?

With the advancement of technologies in this fast-paced world, people's expectations are changing, and they are beginning to depend more on digital world communication. And to meet the customers’ preferences and expectations and enhance their experience with the brand, businesses are striving to leverage all the new innovations—from chatbots to generative AI—that hit the market.

Booking.com gets intelligent and chatty!

The Online travel booking platform Booking.com has been bitten by AI. It has launched an AI trip planner that uses Open Ai’s ChatGPT, which is based on a large language model (LLM). This beta version is available only in the US and is meant to give customers a conversational and interactive experience when they plan their trips.

The influence of an influencer – it goes phy-gital

The rapper Snoop Dogg is at the center of new summer marketing efforts from brands. Some are physical – while others are digital. Corona and Jack in the Box are two brands partnering with the rapper, who has a long list of brand work and partnerships.

Will Lytics’ innovative tool supercharge your business growth from good to great?

While the business world is racing towards the digital transformation, providing connected customer experiences via digital channels is critical but challenging for brands to ensure a seamless customer journey.

Lacoste’s novel game with NFT: something brands must pay attention to!

Industry leaders are racing to make long-lasting impressions among their target market by striving to reshape the communication landscape between their customers and themselves by bringing out the digital revolution.

Google gears up its AI play: where will it take digital businesses?

In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.

Multi-sensory Marketing and Mastercard

Typical marketing strategy includes the use of two senses – sight and sound.
Mastercard took it to a whole different level by including the other senses as well.

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?

With the advancement of technologies in this digital age, customers’ expectations and priorities continue to shift. And in order to remain relevant to customers, businesses do need to focus on curating highly personalised customer experiences.

Of Smart Spoons, Taste and the Metaverse

Scientists in Meiji University in Tokyo have invented a smart spoon that when powered on, can send a weak electric current via electrodes embedded in the tip of the spoon to simulate a person’s taste receptors present on his tongue.

YouTube's anti-ad blocker strategy: a bold move!

Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.

Anything Flows – Slurpee re-branding goes one step further!

The rapper Flo Milli and 7-Eleven have released a Slurpee-inspired song called “Anything Flows.” The song also features Kari Faux, 2Rare and Maiya the Don. 7-Eleven is also asking its fans on TikTok and Instagram to put their own unique twist and spin on this song – the best entries will have a chance to be included in a future re-mix of “Anything Flows”!

Roblox is buzzing as Fenty comes to town

Fenty Beauty is stepping into a Web3 space! Fenty Beauty is already known for the way it takes to new digital platforms for marketing. Now the popular beauty brand has launched its first campaign on gaming platform Roblox.

AI- Powered Celebrities – Artificial Intelligence goes full glam!

Jennifer Lopez is Virgin Voyages’ chief lifestyle, entertainment and celebrations officer. Since she does not have the time to call all Virgin’s customers and co-ordinate trips, ‘Jen AI’ does it instead.

Kroger’s Precision Marketing to launch a self-service Ad Platform soon!

Kroger Precision Marketing (KPM) will soon launch an enhanced self-service ad platform – which it says will make it easier for advertisers to activate, measure and optimize campaigns.

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!

Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe and Salesforce, began to incorporate new AI features into their platforms and unveil new AI products.

AI capabilities are on the rise for businesses; will they unlock a new level of personalization?

Publishing content that resonates with the target audience and drives ROI is not at all an easy game for any business, be it an enterprise or a small business.

Brands and AI-Generated Content – is this the Future?

A new survey found that customers preferred AI-generated slogans over the ones created by humans. AI created slogans for many big brands including Skittles, McDonald’s and others, and pitted them against the ones generated by humans. It was found that some of them were really clever and did much better than the ones that humans came up with. But some didn’t do as well.

TikTok Trends and their impact on Brands

No product is safe from the absurd humor of Gen Z. McDonald’s recently launched a Grimace Birthday Meal that includes a choice of a Big Mac or 10-piece McNuggets with fries, along with a purple milkshake. This was just a couple of weeks ago.

Simply the best - Hip-Hop, QR Codes and a Deep Engagement

Hip Hop is 50 and Sprite is celebrating with QR codes and social spend. The beverage brand is diversifying its media mix in a bid to appeal to Gen Z and millennials and honor the 50th anniversary of hip-hop music. They have a 30-second ad spot that features Nas, Rakim, Latto and GloRilla on connected and linear TV.

Artificial Intelligence and Commerce – the best is yet to come!

AI is completely changing the landscape of everything that it touches. Some brands are using this emerging tech to transform their businesses. They experiment with video or ad copy.

AMP support in GA4: a big deal for businesses in this mobile era?

Google Analytics has been a powerful tool for businesses for years to gain better insights in order to make meaningful

Taking an Iconic set of Kicks to a Web3 World

Nike has launched “Airphoria” in Fortnite - a unique, first-of-its-kind gaming experience on Web3. Partnering with Epic Games on a multiyear deal, Airphoria is an effort to combine Nike’s iconic Air Max with the possibilities of the immersive Web3 world on Fortnite. 

The Power of AR-Powered Ads in an AR-Powered Game!

Niantic, an augmented reality (AR) gaming company, has unveiled a new in-game ads product called Rewarded AR. Through this, players can engage with branded AR experiences that will un-lock in-game rewards. This is powered by Niantic’s AR development platform, 8th Wall.

LVMH plays Games on Web3 – say what?

The luxury brand LVMH has struck a deal with Epic Games on its digital journey to Creative Transformation.

Denon raises the Bar - launches Personalized Ear-Buds for Customers

Denon has new ear-buds that the brand says will bring more personalization to their customers’ ears.

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!

Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their

Chick-fil-A brings the beloved Cows back to drive Loyalty

Chick-fil-A’s cows are back and they are here to promote the trivia game that aims to help the chain’s rewards program

Is AI a friend or foe? Machine Uprising or a friend to brands?

Geoffrey Hinton, the man who is widely seen as the father of Artificial Intelligence quit about a month ago, after issuing a

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics.

In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing

Meta at Cannes 2023: more AI magic is on the way for businesses!

With the popularity of generative AI exploding in recent months, tech giants from Google to Meta

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables

Highsnobiety, the street-wear brand and The Fabricant, which is an NFT luxury fashion brand, are launching a Web3

Enhanced digital experiences: a fuel to propel businesses forward?

In the rapidly evolving digital world, businesses have to be customer-centric to survive successfully

Disney embraces Google’s PAIR, something businesses must pay attention to!

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

The Pin Drop Pizza from Domino’s

Pinpoint Delivery is the latest offering from Domino’s Pizza – which now can deliver pizza anywhere to a pin on the map!

When Customer Experiences take on a Regional Flavor

Starbucks opened a unique store at Al Seef in Dubai, the oldest part of Dubai. The store has a thatched roof, traditional

Looking at the World through a Different Lens – Mobiles, AR and Brands

Augmented Reality experiences on mobiles offers immersive and interactive experiences to users and comes with

When AI meets CX – DEI becomes very do-able

For businesses today, to integrate the essence of DEI in their very fabric is essential for success and sustainability.

The digital transformation market continues to soar: businesses must adapt or fall behind.

With customers’ expectations shifting with the evolution of new technologies, a digital-first approach has become undeniably critical for businesses to survive in this competitive market.

Optimizely’s enhanced CMS capabilities—will it kick the roadblocks to modernize digital experiences?

According to statistics, 35% of business executives believe digital transformation enables them to fulfil customer expectations

Yahoo's DSP shines with new capabilities, raising the bar for marketers!

With people having plenty of options in this digital world to get distracted by, finding and connecting with high-value

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?

The popularity of CTV's viewership has skyrocketed in recent years. Statistics show the CTV market is projected to reach

Hoka’s Murmuration flies High!

Hoka is launching its first and largest (so far) global integrated marketing campaign, after crossing $1 billion in sales.

Google says Aye! Aye! To AI

Google has announced two new offerings for brands. One is an AI-powered AR Try-On process – which will give

Puma goes deeper into Web3

Puma is celebrating its 75th-anniversary by expanding its web3 presence, and creates an always-on retail shopping experience for its customers.

Google's new AI-powered ads: how will they level up the game for marketers?

In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations.

Adidas puts its best foot forward into Web3

Adidas Originals collaborates with one of the most innovative artists in the Web3 realm, FEWOCiOUS, to bring its fans a unique original collection of physical and digital products, and they are releasing a limited edition Trefoil Flower Mint Pass to celebrate!

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program

Santo Spirits is stepping into the world of Web3, in partnership with Trident3 and introducing a pioneering loyalty program

TikTok takes a visual route—will it unleash sales potential for brands?

With online shopping offering people various flexibilities, people’s love for it is only growing. In the meantime, social

J. Crew gets Futuristic as it celebrates its Past

J. Crew is 40 years old! And in celebration of this milestone anniversary, J. Crew has launched an inaugural immersive

Marketing mix modelling: a fuel to win the privacy-centric game?

In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear

The Rise of the Machines - AI and Marketing

GroupM, in its 2023 Global Mid-Year Forecast predicts a 5.9% growth in the international ad industry, despite the

Shaking off the old and putting on the new - Slurpee gets a Makeover

7-Eleven is doing a re-design on its Slurpee. The beverage now has bright and bold colors and a whole new vibe. It is a part of a

Antitrust storm on Google: how will it shake up the advertising landscape?

Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising

Going in Blind – lack of transparency in AI media buying platforms

Marketers today are forced to use AI-powered media buying on platforms while being skeptical if AI truly does what is best for the campaign

The Burger Wars – McDonald’s vs. Burger King

McDonald’s and Burger King are at war, thanks to an AI ChatGPT campaign!

Reddit expands the horizons for marketers—new doors opened!

In the wake of IOS 14 policy changes and many growing stringent privacy laws and the TikTok ban situation in the western

TikTok paves the way for effortless creativity—what can the impacts be for businesses?

The buzz around generative AI has been exploding since the launch of ChatGPT. While tech giants like Google and Microsoft are keen on

Ikea Bags Customers with a Frakta Statue

Ikea has a brand-new bag! Everyone knows its Frakta bag – and now Ikea plans to build 19-foot statues of its iconic Frakta bag in New York, Chicago

Nostalgia fuels McDonald’s Forward

Two months after it brought the Hamburglar back, McDonald’s has brought another classic character back on the scene

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?

While TikTok faces a ban threat in the western market on the one hand, this strongly youth-oriented platform keeps on adding

Adobe sparks with new generative AI capabilities, pushing the boundaries for marketers.

From Google to Microsoft to Salesforce to Canva, every tech company is racing to introduce new AI tools or incorporate generative

I’ll tell you what I want – what I really, really want: Pinterest for the win!

Pinterest is truly in a unique position now. It is deluged by users who come there with an active intent to find and buy new products or

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?

Generative AI tools are changing the way people find information online, and no one can deny it.

Salesforce’s Marketing GPT: will it elevate marketers’ game to the next level?

With generative AI's popularity unbelievably growing, the conversation around its capabilities has reached a crescendo

Walmart Connects with Customers – sell where they buy!

Walmart is testing a whole bunch of new in-store advertising formats through Walmart Connect, the retailer’s U.S. advertising division.

AI's risk factor inhibits brands from using it: how should advertisers handle this?

Just like every other industry, the advertising industry is also embracing the opportunities that generative AI technology brings

Vision Pro from Apple – VR for the rescue?

It is finally here! Apple has unveiled a device that everyone has been waiting for, for almost a decade. The extended reality headset

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?

Data restrictions and changes in the digital advertising landscape are increasing, and this trend will only continue as the digital

Cars.com takes influencer marketing to a different level

Cars.com celebrates its 25th year with a major re-design (its first ever), brand campaigns and a media mix that includes influencer

Sonic branding speaks volumes: is it something brands must no longer ignore?

In this digital era, every business, be it small or big, has a huge crowd of competitors. By the day, it has become increasingly

Videos and marketing – the long and the short of it!

PrettyLittleThing, the fashion retailer for women is having their YouTube channel given a complete makeover the production agency

Keeping it Real - Beauty Connects with Gen Z

Gen Z is a large lucrative audience for beauty brands. Brands like E.l.f. Cosmetics are showing giants like Estée Lauder

Linear or streaming: who will win the throne?

Undeniably, with the wide adoption of streaming services by consumers, it has become super-popular in the space of entertainment

Moosehead gets a new look – of brands and re-brands

Moosehead Breweries is getting a re-design, incorporating a modern take on the older historic elements that aims to make its iconic

From vanity to value: How significant is it to take influencer marketing to the next level?

Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable

Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?

With the massive success of OpenAI's ChatGPT, the tech world's focus has shifted dramatically towards generative AI

Instacart gets insta-smart with AI

Instacart has announced that it has started to roll out an artificial intelligence powered search tool that leverages ChatGPT

New Logo and new outlook for Cars.com – keeping pace with the changing times!

Cars.com has a new Logo and a campaign to complement upgrades to its website. The 25-year-old online auto marketplace is

Google beefs up Bard: what does it mean to businesses and marketers?

The phenomenal success of OpenAI's ChatGPT astounded the technology world. The massive reach of ChatGPT

Generative AI regulations are on the horizon: marketers, gear up to play by the rules!

With the viral reach of OpenAI’s generative AI tool, the concept of generative AI has gained phenomenal attention in the tech industry.

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

Brands and Social Media Marketing

Aspire did a Survey which found that YouTubers made the most revenues from brand deals even though most creators preferred Instagram.

Instagram opens a new door for marketers, adding fuel to the marketing game!

Be it a big national company or a local business, social media has become an essential part of business marketing strategies to connect

Sell Insurance to those who don’t need it? State Farms shows you how!

State Farm, the Insurance Company is here with ‘Gamerhood Challenge’ for the second time with bigger challenges and

WPP’s big bet on generative AI: is it something marketers must pay attention to?

On the one hand, generative AI is exploding and continues to capture the attention of consumers and marketers. As a result, tech titans are aggressively incorporating AI features into their platforms and developing their own AI tools.

Snap's AR experiments are on the rise: will they unveil untapped marketing potential?

The surge of interest in employing augmented reality (AR) in numerous applications is only increasing among leading market players such as Google,

Disney and Google take AI to their Advertising – raising the bar and how!

At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI

Gen Z and Car Shopping – dealers, are you ready?

The Harris Poll asked customers about their expectations and experience in buying a car and here are the results

Culture and Gen Z and a new kind of marketing strategy

Culture is at the center of marketing these days – and it can go either way depending on the way it is handled. There is sustainability

Walmart ad biz grows and grows! Watch and Learn!

Walmart Connect is Walmart’s U.S. advertising division. It saw a sales increase of nearly 40% in the first quarter of fiscal year

Increased generative AI elements in social media: how will it impact marketers?

From Microsoft to Google, everyone is racing to integrate generative AI technology into their platforms or create new AI tools as the technology is firmly holding the interest of the global tech ecosystem.

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?

To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.

The clock is ticking for GA4 migration: are marketers ready for a fresh start?

With the deadline for the migration to GA4 from Universal Analytics 3 around the corner, marketers are keenly working on the

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?

Big names in the industry, such as Apple and Mozilla, have already removed support for third-party cookies in their browsers, and

Diversity Marketing – the true way to be relevant to your customers

Black-owned media company executives had some very interesting points that they raised during the Ad Age’s State

TikTok gets a Tako when AI comes on board!

Tako is the new AI Chatbot on TikTok. It aims to help serve relevant content to users and also be a source of more information for users.

TikTok videos to fly beyond mobile screens: what does it imply for marketers?

It is already known that the TikTok ban threat is only growing in western countries. And many ad agencies and marketers

Bacardi embraces the AR wave: will it drive the campaigns to new heights?

Although some big names in the industry have begun to scale back their experiments with web3 and the metaverse, many well-known brands such as

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?

The advancement in digital technologies enables people to live in a unique world where they can look beyond their own neighbourhoods and find social media and online communities to participate in various interesting talks.

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation

Kroger along with the tech company Cooler Screens is enhancing its in-store shopping experience, with digital smart screens in 500 of its stores across the US. Very soon, hundreds of Kroger stores across the US will have

Is the metaverse taking a backseat? Will it take off in the future?

The buzziest topic in 2021 and 2022 in the tech industry is none other than the metaverse. And, particularly after Mark Zuckerberg adopted Meta as their

Winning Customer Loyalty during an Economic Downturn

Restaurants especially fast food chains, want their customers to think of their apps the next time they want to get some burritos

CTV ad frauds are on the rise. Advertisers, are you in the know?

Due to the convenience and flexibility it provides, CTV has grown significantly in recent years.

Google makes a rapid move with generative AI: how will it impact marketers?

AI has become an essential component of the digital ecosystem in the last year, particularly since the launch of ChatGPT. From Microsoft to Snapchat, industry titans are developing new AI features for their platforms.

Ocean Spray partners for the Absolut win! It is not just Hershey!

Ocean Spray has announced new collaborations taking snacking and cocktails to go, to a whole new level! The farmer-owned co-operative has announced two collaborations - a chocolate-covered dried fruit line

The right partners can take brands places – smart lessons for the marketer of today

Screenvision has tied up with TikTok in a bid to connect brands and the younger demographic.

The CMO and 2023 – Do more with Less!

Gartner has released a new report of a survey that probes into the mindset of a CMO against the backdrop of a difficult economy.

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book.

Creators are unquestionably changing the way digital marketing works, and collaboration between established brands and creators is only growing.

Web3 or not Web3 – that is the question!

The feverish frenzy that once gripped everyone like a wave has perhaps died down. But that does not mean that brands have abandoned Web3 as was seen at Ad Age’s Web3 Marketing Summit held recently.

Mobile Apps – Marketing in a Mobile World

Take a look around you – every single person is glued to a mobile device – whether it is while waiting in line, or taking the train or just hanging out, everyone is completely immersed

Disney brings true friendships to life – Marketing with Augmented Reality

As part of its Disney100 celebration, Disney has launched a fabulous exhibition called Wonder of Friendship: The Experience. This is a pop-up exhibition with interactive areas built with themes from classic Disney films and character friendships.

Challenging AI models: how should marketers take this?

The generative AI boom has had a profound impact on business operations. Particularly after the launch of OpenAI’s ChatGpt, AI has become the major trend, and everyone has been talking about this.

Google is finally implementing the Privacy Sandbox. A big game is on!

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

Metaverse or AI? Where does the future of marketing lie?

It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola. 

Survey from eBay ads gives ecommerce marketers some smart insights

Spring is in the air and with it comes a whole lot of home and garden makeovers. Shoppers clamor at their favorite ecommerce sites.

AI-driven metaverse: What does it mean to brands and marketers?

Metaverse is one big thing that no one could have missed discussing ever since Facebook announced its plan to change its parent company name to Meta.

Unskippable Ads from YouTube may be Unstoppable!

At the YouTube Brandcast event on Wednesday, YouTube announced that it was going to add 30-second unskippable ads to top-performing content watched on connected TVs. And TV advertisers now

H&M does Stranger Things on the Metaverse – marketers, watch and learn!

Right on the heels of the launch of the H&M Loooptopia experience on Roblox in January, comes a new limited-time experience in the metaverse, showcasing an exclusive Stranger Things summer collection just for kids.

Full-funnel approach propels Airbnb: a strategy worth trying!

Having a strong marketing strategy is unquestionably important for bringing the business in front of potential customers. Businesses, particularly in digital marketing, must be strategic and spend time analysing

“Perspectives” in Google search: what can marketers expect?

Google Search keeps changing. It has a long history of algorithmic updates. As a result of the virality of

Multi-format video strategy: a secret sauce for YouTube success?

Among all types of content, video continues to be the undisputed winner in terms of engaging internet users. Statistics show video marketing will continue to grow in popularity in 2023, with 86% of businesses using it in their marketing plans.

Full-funnel audio marketing strategy: will it level up the game for marketers?

According to Nielsen's Commspoint Influence, audio influences 45% of listeners to make a purchase, outperforming TV, social media, video, and other media.

Struggling to find AI use cases for your brand? Take a leaf out of Carvana.

Since the launch and popularity of ChatGPT, generative AI has been the subject of much hype in the industry.

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences

As social media continues to pervade our lives, influencer marketing has emerged as a critical strategy for brands seeking to reach their target audience

Metaverse: a potential path to transform the future of the customer experience?

According to Gartner, 25% of people will spend at least one hour per day in the Metaverse by 2026.

Media consolidation: a smart move or a fool’s paradise

In this day and age of the digital world, competition is rife, and consumers have millions of options out there to get distracted. Getting a slice of the audience's attention has become extremely hard for businesses

Meta comes with more AR experiences: get a step closer to your audiences!

Over the past year, Meta has enhanced its ad sales tactics, particularly as it has diminished the metaverse in favour of focusing on its core business, which includes running advertisements on its platforms such as Instagram,

The See-Now / Buy-Now phenomenon – live shopping is in the house

When you think about it, it is something like the Home Shopping Network experience all over again. While the concept remains the same, the channel is completely different.

NewFronts 2023: A Quick Roundup for marketers!

The IAB NewFronts’ 2023 presentations kicked off in the first week of May. All the big names in the industry, from Meta, Snap, and Google to Roku and Peacock, participated and presented at the event.

What’s on the cards? Multi-cultural marketing

One of the hot trends on TikTok is the “pick your card” where one person shows multiple cards of pieces of paper which has different destinations

Take a leaf out of affiliate relationships: increase accountability of influencer marketing

Although influencer marketing and affiliate marketing work with different strategies, both have been ruling the marketing world lately.

Clarks' metaverse comeback: a wake-up call for marketers?

In the year 202l, the Google search for the term "metaverse" multiplied by many folds, and everyone was excited about the transition of everyday activities to the metaverse. It meant different things to different people.

Custom Funnels from Google Analytics – great ammo for marketers!

Funnels help marketers see the buyer journey – that is the process people go through while attempting to sign up for your online service

Retail Media – watch it take wings and soar!

One would think that Meta would have met its match in Alphabet or something. But no – its retail media!

Roku offers valuable real estate to brands – what marketers need to know

It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.

Marketers and Snap’s My AI – what brands need to know

Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.

Roku’s new ad formats: how compulsive will they be for marketers?

As part of its presentation at IAB’s NewsFront 2023, the streaming media company Roku introduced its latest ad products for

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?

With IAB’s NewFronts 2023, the world’s largest digital content marketplace, having commenced on May 1, YouTube has rolled out new ad formats to its short-form feature Shorts as part of its presentation.

Amazon brings Ad targeting to brands – it’s the jackpot!

With the dawn of May comes the Interactive Advertising Bureau’s NewFronts! The exciting annual four-day series of events gives digital advertisers a first look at all the latest digital content from the biggest names in media and entertainment.

F*#k it! Profanity and Marketing

Here we are – thinking profanity was offensive and not parliamentary language that can be used, certainly not in marketing parlance and there comes a study that proves us all wrong!

Reddit to enhance live interactions on its platform: a way to foster deeper connections with audiences for brands?

Reddit, a web content rating, and discussion website, attracts a diverse range of users and content creators as the platform is reputed to encourage free and open discussions.

Is Microsoft’s AI-powered designer tool something marketers must pay attention to?

Few months ago, Microsoft announced Designer, a Canva-like web app. It can create designs for presentations, digital postcards, and other materials for social media and other channels. It uses user-generated content and OpenAI's text-to-image AI, DALL-E 2, to create designs, with drop-downs for further customization.

Privacy concerns slow social media shopping. How can marketers break this barrier?

People’s shopping behaviour has shifted drastically in recent years, and social media has become one of the most prominent choices for shopping.

Combination of AI and metaverse: A new beginning for brands and marketers?

Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.

Beauty Week in the Metaverse – it is a whole new world!

Glamor comes to the metaverse. And how! The world’s first ever Metaverse Beauty Week is coming soon. It is a five-day festival featuring a whole bunch of beauty brands

Streaming TV takes a dip – what must marketers do to stay on track!

Things were different when the Pandemic controlled our lives. People had no choice but to stay home – and streaming TV made a killing.

The rise of cookie alternatives: marketers, are you in the know?

While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.

Google announces a drop in ad revenues – is this the beginning of the end?

The unthinkable is happening. There is an unprecedented downturn in Google’s Ad revenues, its main money spinner in over 20 years!

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?

Meta Platforms has seen a strong digital ad boost, with its first-quarter revenue exceeding analyst expectations.

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey

In order to serve its customers better, global consumer goods company Coca-Cola has embarked on an astounding digital transformation journey in recent years. By leveraging modern tools like AI and

OpenAI coming to Sitecore: will it be game-changing for marketers?

The growth of generative AI has been enormous in recent months. ChatGPT, the popular chatbot from OpenAI, is the fastest-growing app of all time and is estimated to have reached 100

DTC brands are cracking influencer marketing. Learn what other brands can do.

Partnering with social media influencers to raise brand awareness, build emotional connections with their online community, and drive sales is quite common for DTC brands too.

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?

The ongoing battle between TV networks and YouTube further induced the media measurement debate.

Is Gen Z the marketers’ savior amidst a looming recession?

Everybody is talking about a bad recession and an economic downturn that is looming upon us. This has put most people on alert mode, with people choosing to limit their spending to just the essentials. Some people are cutting back on even that.

Roku and UM's partnership: What new opportunities does it unlock for marketers?

TV viewership data ratings on an individual or household level are crucial for marketers for audience segmentation and re-targeting purposes.

SMS marketing gains traction: how can marketers reap the best of it?

KBP Brands, a KFC franchisee, is expanding its SMS marketing capabilities across its 847 U.S. locations after testing its targeted mobile messaging in over 160 different cities late last year.

The Magic of AI in Marketing

AI is the newest, smartest and the shiniest new kid on the block. It is ubiquitous and transforms everything it touches, like magic! Marketing is no exception to this.

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?

Disney Advertising and Kroger Precision Marketing (KPM), Kroger's retail media division, have recently announced their partnership. As part of the deal, KPM will share its first-party shopper data for targeting

Generative AI is rapidly penetrating advertising: how impactful will it be?

In the coming months, Google plans to expand generative AI technology into its advertising operations.

The Bud Light Backlash – a modern day marketing story

A couple of Instagram posts by the influencer Dylan Mulvaney has caused all hell to break loose as it were. There is backlash online, all kinds of

Multi-cultural Marketing – the only way to market in a multi-cultural world

America looks different now – no, not the buildings and the landscape, but the people!

Lack of transparency in media buying: where does it lead advertisers to?

Data: one of the most valuable resources available in today’s business world.

Salesforce integrates Einstein GPT to Flow—an update marketers must pay attention to!

Salesforce announced the integration of its CRM generative AI assistant, Einstein GPT, and its CRM data platform, Data Cloud, with Flow, the company's automation toolbox.

Google’s ad tech update: are advertisers getting closer to a cookieless world?

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

First Party Data – a marketer’s powerful ammunition

With the slow but sure death of third party cookies, first party data becomes critical to a marketer who wants to create engaging and relevant customer experiences for his audience.

Amazon’s Friction Economics – what marketers can make of that!

Amazon is legendary – and everyone knows that. They are known for their massive product inventory and customer service that hits it out of the park every single time.

TikTok Smart Performance Campaign: a lever to pull to drive growth?

In spite of the uncertainty surrounding TikTok’s future in the United States, the company has been focusing more on its performance-focused offerings, particularly its Smart Performance Campaigns.

Metaverse and Gucci – a great marketing plan

Gucci and Vans have both built experiences on Roblox before, albeit separately. Now they are back there again – but this time, they are together.

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?

After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.

Beck’s celebrates with an AI beer – sheer marketing genius

Beck’s, the AB Inbev-owned beer brand turned 150. To celebrate this, Beck’s didn’t look back on its long journey to celebrate but looked ahead.

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?

Google recently announced the enhancements to Search Ads 360 and encouraged advertisers to migrate to the new platform before April 2024,

ZA Bank goes into crypto – will Web 3 rise from its ashes?

At a time when everyone eyes anything connected with Web 3 as if it were something the cat dragged in, here is some news!

Reddit advertising: a must-try option for marketers?

Reddit, the social platform, expands its advertising business by broadening its reach to media agencies through its Independent Agency Programme.

Advertisers – get ready for Google’s new search engine!

Google is reportedly developing an entirely new search engine in the face of increased competition from its rivals given the proliferation of AI technology. Under the project name Magi, the

Instagram updates creator marketplace—what impact does this have on influencer marketing?

Instagram recently announced new updates to its creator marketplace. The company has expanded access to part of its creator marketplace via new APIs.

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters.

The Ad Council is partnering with Amazon’s ad division to play music through Alexa to pave the way for parents / adults / care givers to talk to young people about their mental health.

Should you bundle products in your campaigns? Take a page from Conagra.

Getting together a huge meal for the whole family during the holidays can be stressful. The endless meal preps and the actual cooking and serving.

Marketing with Technology - a boon for Beauty Brands

Beauty brands face quite a challenge in today’s multi-channel world inhabited by digitally evolved customers. The demand for large amounts of content suitable for various channels and which will increase customer engagement can be overwhelming for brands.

Let’s get phygital – Absolut goes to Coachella. Again!

Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!

Ad-supported media engagement fades: what are its implications for brands and advertisers?

PQ Media, the world’s leading provider of media econometrics, has recently released its research on global media consumption.

When Dermatologists endorse your brand – CeraVe and expert influencer marketing

In today’s creator economy, Influencers are good for your brand. They bring the elements of social proof, credibility and trust to the mix. When the influencer is an authority or an expert in the field, it raises things to a whole different level.

Mailchimp on AI – an email marketer’s dream come true!

Getting a marketing email ready is not easy. Takes time and money – and a lot of creativity.

What if TikTok gets banned: is it the end of the world for ad agencies?

TikTok is facing a potential ban threat in the US after several government agencies and experts convicted it of sharing user information with the Chinese government.

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing

In an interview with The Wall Street Journal, Google CEO Sundar Pichai affirmed that a chatbot with artificial intelligence would soon be incorporated into Google Search.

AI in marketing – is it the end of creativity?

It seems as if it is right out of a Sci-fi movie – and it is here! I’m talking about AI it appears to be all-pervasive.

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move

Domino’s pizza has managed to turn cars into pizza ordering devices with Apple CarPlay – where an app turns the car’s infotainment system into a connected iOS device.

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?

Google has recently announced that the company will phase out four rules-based attribution models from Google Ads and Google Analytics later this year. The decision was made after the company noticed that these models were being adopted at ever-lower rates.

Marketing beyond the Super Bowl

Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!

Captivate campaign audiences with Generative AI

With generative AI becoming the digital assistant for brands, the growth of generative AI tools has exploded in recent months.

Walmart’s new website – marketing lessons to learn from its race against Amazon

Walmart has a new website and app. In a bid to make them more engaging and personalized, they have swanky images and catchier names for categories, deals and promos on their home page – their gardening section is called “green thumbs optional”.

Costco’s in-store displays – a tale of omnichannel marketing possibilities

Brands create campaigns to get the attention of their audiences and draw them to their products. But most often, once the customer is enticed walk into the store, the story ends.

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?

On November 1, 2022, Google announced the sunset of similar audiences in Google ads.

GA4 adds regex support for event creation. How beneficial is it for marketers?

Google Analytics 4 (GA4) now provides regex support for event creation. It will help users create and modify events using regular expressions, or regex.

Trust and Target – a lesson in marketing for brands

Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.

DOOH: A ground to explore for advertisers?

With the streets starting to be crowded with people post-pandemic, marketers started to increasingly incorporate digital out-of-home advertising into their media strategies.

Coachella on YouTube: A big game is on for brands and marketers!

YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.

Ford Credit’s first campaign – is that enough?

Ford has a new digital-only campaign, with the lines, “The best Ford ever. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers.

Amazon considers a takeover of movie theatre chain AMC. The shares of AMC Entertainment Holdings reportedly increased by more than

Walmart adds one more arrow to its quiver – marketers, watch and learn!

Walmart is always about big business. And now it only will get bigger. In a National TV spot that is a first for Walmart, the mammoth retailer and wholesaler brought its partnership with

Disney exits the Metaverse – is this the beginning of the end?

Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.

Meta announces new ad types for retailers: A must-try option for marketers.

Meta announced the testing of its two new ad types, manager partner ads and local inventory ads, during Meta's presentation at ShopTalk 2023.

Levi’s tryst with AI and DEI – something every marketer must watch out for!

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

The Rise of the Machines – marketing implications of AI and fast-food drive-thrus

AI is slowly trying to find its level. Like water, it seems to flow to find new avenues; forge new paths and find its place in various receptacles. And it learns and adapts as it goes along, until it finds its spot and it settles, creating an oasis, as it were.

Granfluencers – marketing built on authenticity and trust

When you think of influencers, you almost automatically conjure up the image of a twenty-something peddling beauty products or clothing. Not someone who is almost 100 years old.

ROAS: Not the only key for marketers to unlock the benefits of retail media

Acadia, the retail marketplace strategy agency, has recently released a report that highlights how conventional metrics give brands only a limited view of their Amazon DSP performance.

Marketing in a sea of dark patterns

Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?

Roblox recently updated its rules with significant changes to its advertising policies in response to an FTC complaint. It includes the restriction on developers' ability to market to users under the age of thirteen.

Pinterest is silently booming. Marketers - Are you in the know?

Pinterest announced some fresh updates as part of its presentation at ShopTalk 2023 to assist retailers in boosting their opportunities in the app.

L’Oréal’s strategy to keep up with trends-something brands must watch out!

L’Oréal, the undisputed leader in the global beauty market, is focusing on more social listening this year in order to quickly tap into emerging trends.

Adobe Summit 2023: A Quick Roundup for Marketers

After three years of hosting virtual conferences due to the COVID-19 pandemic, the Adobe Summit 2023 kicked off on March 21, 2023.

GM’s double-down on zero-party data—something for marketers to take a leaf out of

General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.

Catching and keeping your audience’s attention – every Marketer’s Angst

Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps

Walmart’s new move pushes the boundaries for CTV advertisers

Walmart Connect has recently partnered with Innovid to assist advertisers on Walmart's demand-side platform in delivering more personalized and interactive ad creatives for connected TVs.

Coke invites users to Create Real Magic with AI – sharp marketing lessons for every marketer

A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.

Pinterest releases new insights: A lot to watch out for advertisers!

Pinterest, a visual social media platform, has recently released some new Pin ad tips based on brand lift studies and feedback from over 120,000 Pinners.

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?

Netflix announced a new partnership with tech behemoth Microsoft in July 2022 to amplify its advertising revenue on the online streaming service. However, after a few setbacks, Netflix appears to be considering other options, including buying or building its own ad technology.

TikTok ban threat: Mitigation plan for marketers.

Bytedance’s successful social media platform, TikTok has come under fire in recent years after several government agencies and experts charged and convicted it of sharing user information with the Chinese government.

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand

AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!

Getting radio advertising on board, like P&G: A way to success for marketers!

Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.

TikTok “Series”: An opportunity or obstacle for marketers?

"Series" is a recently introduced TikTok feature. Creators can use Series to post video collections behind a paywall. TikTok users who want to watch Series videos must pay via in-video links or the creator's profile.

Macy’s floats some Main Character Energy – and teaches an important marketing lesson

Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.

Zeus and a BMW EV – the magic of one of the most-watched spots ever!

It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations

The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.

Aeropostale and the Metaverse – is this something brands should emulate?

The metaverse holds immense fascination for retailers – as the possibilities are truly mind-blowing!

TikTok collaborates with Dentsu, providing a new data tracking system for marketers

TikTok has recently announced a partnership with Dentsu, the Japanese advertising agency. The partnership offers an interesting alternative to web tracking for brands through Dentsu’s ‘Digital X’ process.

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing

In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.

Best Buy’s first-party data access to Roku: What does it mean for marketers?

Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.

Get ready for “March Madness” with Twitter’s insights to ramp up engagement

As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.

Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?

Google Tag Manager has recently added the "Tag coverage summary" feature for users.

Salesforce unveils Einstein GPT. How beneficial will it be for marketers?

Salesforce recently unveiled the much-awaited generative AI tool Einstein GPT. Einstein GPT provides AI-generated content across all sales, service, marketing, commerce, and IT interactions. Salesforce will use generative AI to transform every customer experience with Einstein GPT.

Hilton’s success with long-form TikTok videos burst the bubble for marketers

Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.

Beer Giants woo the Next Gen – a Marpov Xclusive

It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.

Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?

Microsoft has recently introduced an AI assistant called “Dynamics 365 Co-pilot”. It provides interactive, AI-powered assistance across all business applications that handle tasks like sales, marketing, and customer service.

Tune in for audio advertising. How can marketers make it effective?

Veritonic, the most extensive audio research and analytics platform, recently announced the results of a trailblazing audio study conducted in collaboration with Audacy.

Miller Lite gets its S#!t together for Women’s History Month

Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!

Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.

The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?

The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.

Pinterest tests a new premium video ad format, unlocking new opportunities for brands

Pinterest is experimenting with a new advertising product called "Premiere Spotlight Ad." It allows brands to reach customers directly through the mobile app.

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn

Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”

The rise of the De-influencing Trend: How should brands handle this?

In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."

Albertsons levels up its marketing game—marketers may have to take a leaf out of it.

Albertsons is unifying marketing for its two dozen grocery chains through a new campaign. Albertsons has taken this step eight years after merging with Safeway and five months after announcing a planned deal with Kroger

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!

Liquid Death has launched a line of iced teas, in its own unique iconic way.

From Hookups to Heaven – Gen Z and Tinder’s new campaign

Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising

Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.

Infusion of AI in search engines. How will it impact marketers in SEO?

Google and Microsoft are evidently moving forward with generative AI technology.

Google’s AI Powered Search Ads: What can marketers expect from this?

Google recently announced new tools to improve the performance of search ads using artificial intelligence.

Leveling the Playing Field – Brands and Women’s Sports

There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.

Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?

The Salesforce platform recently announced the sunset of its social media scheduling tool, Social Studio. Starting on November 18, 2024, customers will no longer be able to access the application.

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?

Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.

Live commerce: The Future of Online Shopping?

The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.

Where’s the beef? The real beef in the Wendy’s March Madness Commercial

March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL

Buy Now Pay Later (BNPL) businesses have become increasingly popular in recent years, offering consumers an alternative to traditional credit cards. With the rise of e-commerce and the increasing

The Beer War Commercials – is this something Advertisers should dabble in?

Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”

Coca-Cola and AI – what can we expect from this mind-blowing partnership?

Coca-Cola, the carbonated soft drinks giant is all set to tap into the AI arena for its marketing and digital communication. And that includes ChatGPT.

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology

Hats off to Innocent Drinks – lessons from their Marketing Playbook

That’s how the Home Page of Innocent Drinks reads, the line sitting on top of a row of little brightly colored quirky hats on bottles!

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

Authentication Badges from Meta – Do Brands really need one?

Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.

Advertisers are watching Bing’s AI Chatbot change the face of search advertising

It has been reported that Microsoft had a conversation with an ad agency and revealed its intention to start displaying paid links within its search results on the new generative AI-powered Bing.

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?

TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?

Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?

After months and years of creating a buzz about it, Salesforce has announced a teaser on Twitter that EinteinGPT will be introduced at the TrailblazerDX ’23 on the 7th of March 2023.

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?

Disney Advertising, which owns ESPN and other outlets, recently held an unusual three-hour closed-door meeting with Nielsen executives, spanning key players from across industry segments, to discuss concerns about the accuracy of live sports ratings.

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!

Nissan’s marketing team deserves kudos! Their campaigns for Ariya, their all electric crossover SUV are truly hitting the spot and keeping with the times.

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better

Google's Display & Video 360 platform has announced new features to assist advertisers in planning, purchasing, and measuring connected TV (CTV) campaigns.

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?

According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.

ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?

Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field.

YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.

Drop in Disney+’s Q1 earnings – big lessons to be learnt!

Disney+’s Q1 earnings are not good.

The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?

Marketers are sceptical that TikTok will eventually dethrone Twitter as the go-to platform for real-time reactions to the nation's most widely watched events, such as the Super Bowl.

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game

Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.

Big names are zoning in to AI-powered Advertising – what this means for Brands

It certainly appears that whatever can be automated with regard to how ad campaigns are planned or bought, will be.

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.

Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.

Transition of Influencer Marketing: Project-Based to Long-Term Approach

Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.

HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?

HCL announced the release and availability of the latest update for their Unica 12.1.15 marketing cloud platform. With this new release, Unica has launched an assortment of new features and UI improvements.

With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market

With businesses being deluged by customer data of all sorts (whether transactional, demographic or the whole range of behavioral – or impressions from ads, purchases, service history and product usage), the need to have a platform that ties it all together, is imperative.

Yandex Source Code Hacked. Unlocks Valuable SEO Insights.

The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future

CPG giant Unilever is the first brand to strategically test the integration of Disney’s Audience Graph with the Trade Desk’s Unified ID 2.0 identity framework. The deal is one of several developments announced as part of the Disney Tech & Data Showcase that took place on January 25, 2023.

Track and Optimize - TikTok adds Analytics to Videos

TikTok has added a new analytics feature, in its Reporting Section of the TikTok Ads Manager so the creators will now be able to track the performance of their creations. According to TikTok, you can “click any video to open up deeper insights, including frame-by-frame engagement, ad spending over time, audience breakdown, and even comment analysis by sentiment and theme”.

The Proliferation of Generative AI Content: What Marketers should Watch out For?

The potential of AI-generated content has journalists and artists concerned. But as of now, marketers have expressed little anxiety about the advent of AI-generated content. In fact, many brands have embraced AI-generated ad copy and creative to power their ad campaigns.

Snapchat's new brand campaign, illustrating the magic of AR

Social media app Snapchat has launched a new promotional campaign that capitalises on the uniqueness of its viral AR developments. The new ad campaign shows how its AR technology can alter reality in real time-and how much fun it can be.

Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know

Apple is soon going to launch its much anticipated mixed-reality headset in an attempt to create a 3D version of the iPhone’s operating system. Apple’s long-awaited mixed reality headset could be announced in spring at the earliest, top Apple supply chain analyst Ming-Chi Kuo said on Twitter.

Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising

The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.

Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before.

Disney Advertising president Rita Ferro said in an interview ahead of the company's annual Tech & Data Showcase event for advertisers that Hulu's "full suite of ad products and services" will become available by July across Disney's streaming portfolio.

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy

Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.

Google Sunsets Optimize. What About the Future of Marketing Experiments?

Google recently announced that Google Optimize will be phased out on September 30, 2023. Optimize will no longer be available in any form after this date. It includes all versions (360 and Standard) as well as all integrations (browser and server-side, Universal Analytics, and Google Analytics 4).

Brands Shift Towards TikTok at the Expense of its Rivals

TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution

Treasure Data, an enterprise customer data platform (CDP) provider, has recently released the findings of a survey of MarTech decision-makers. It emphasizes the current state of CDPs, including common trends, best practises, and potential future applications.

Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks.

Horizon Media’s e-commerce consultancy, Night Market, is launching an artificial intelligence tool, Neon, that plans and optimizes campaign investments across retail media networks such as Amazon, Walmart, and more. Neon enables in-campaign changes to shift investments among networks, products, and tactics based on predicted results.

What is IAB’s New Multi-State Privacy Agreement?

In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market.

Google Shares Recommendations to Optimize Core Web Vitals

Google recently released new Core Web Vitals recommendations that help users determine what to prioritize when time is limited.

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?

Online publishing forum Medium, has now announced that it’s embracing the open source Mastodon platform. It will launch its own Mastodon community, named "me.dm," to support its authors and publications.

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content

Google has confirmed that the "December 2022 useful content update" is now complete.

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease

Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.

Leverage YouTube’s New Analytical Updates to better optimise Your Videos

In its first Creator Insider update of the year, YouTube announced a number of new analytics and display options.

Google and Meta Advertising Dominance fades amid growing competition

Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.

CES 2023: 4 Trends that will shape the future of marketing

After two years in a row with dips in attendance, the Consumer Electronics Show (CES) was held in full fervor from January 5 to 8, 2023, in Las Vegas. The show floor in Las Vegas was filled with buzzy, headline-grabbing products, gizmos, and gadgets. But the real value of this world’s largest show is how it lays out the vision for where marketing and technology trends may go in the future.

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed

Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences

Recur, the premier Web3 platform known for assisting major enterprises in launching innovative, multi-chain digital collectible experiences, recently announced the launch of RECUR Builder. Recur Builder is a new end-to-end, low-code, enterprise-grade Software as a Service (SaaS) platform.

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era

Pinterest has announced its partnership with LiveRamp, a leading data enablement platform. With this partnership, it will implement data clean rooms for selected ad partners and enable brands to utilize their first-party data for ad targeting in a safe and secure manner.

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic

ChatGPT as we know it has become the talk of the town, with several users engaging in conversational searches on this platform. The popularity of this chatbot has fueled the growth of AI-generative platforms.

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future

Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution

Meta Platforms and IRI, a data analytics and market research company, are collaborating to offer shopper marketers a new solution. It bridges the gap between campaigns running on Meta's social media platforms and in-store CPG sales at leading U.S. retailers.

Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report

Vidizmo, an enterprise video platform, now offers an "advanced user analytics report dashboard" to measure the effectiveness of the content. It allows users to identify the interactive elements of the video content and analyze the depth of their concepts through quiz and survey results.

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices

Audiences are fragmented across channels. Between linear TV, connected TV, mobile, and desktop, it’s hard to get a single view of audiences.

MarTech Stacks and Digital Experience Trends in 2023

As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty

Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience

Appier, a conversational marketing platform, recently launched its next-generation AI-powered CDP (customer data platform) called AIRIS. Appier's real-time CDP helps brands and marketers make smarter decisions by leveraging advanced AI and machine learning technologies.

Enhance Landing Page Performance With GA4’s New Landing Page Report

Google Analytics 4 (GA4) recently added a new feature for its users. The new landing page report has been added to the dashboard. The landing page report will assist users in evaluating and optimising the effectiveness of their landing pages.

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space

Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?

Following Twitter’s recent launch of the view count feature, the microblogging platform is now testing new formats to improve its placement and aesthetics.

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic

SEMrush, an SEO platform, recently announced certain changes to its algorithm. The changes are more inclined towards providing high-quality data to its users.

Become Metaverse-Ready with AesirX Opensource Metaverse CMS

AesirX, a digital experience platform, recently released their Metaverse CMS to the open-source community. It is coming with privacy-first technology.

The Rise of Video and Audio Marketing Mediums

Video and audio content have both benefited the marketing industry in numerous ways. Instead of consumers staring at a dull landing page, sound and visuals pave the way for the future of marketing.

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers

Acquia, a leading digital experience platform, recently introduced several enhancements to its customer data platform (CDP).A customer data platform (CDP) is a piece of marketing technology that includes a number of tools that help the digital-first marketing team manage and extract insights from customer data.

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing

Japan is set to regulate stealth marketing, whether conducted offline or online. Stealth marketing is a practice that involves paying influencers or celebrities to advertise a product or service under the guise of a genuine opinion.

Quora Launches POE: What will be Quora POE’s Impact on Search?

With the growing popularity of text-generative AI platforms such as ChatGPT, Quora has launched its own AI chatbot called POE. Platform of Exploration (POE), as the name implies, allows users to ask questions, receive answers, and engage in ongoing dialogue.

Salesforce Spring 23 Release Notes: A Quick Ride

Salesforce released its Spring ‘23 release notes recently. It's the time of year when Salesforce users eagerly await the release of the Salesforce Spring '23 release. Salesforce releases new features and updates to its technology three times per year in order to

Open AI Releases Point-E to Generate 3D Models for Metaverse

Open AI, a generative artificial intelligence platform, recently announced the release of its newest 3D image model generator, Point-E. According to a paper published by Open AI, Point-E can produce 3D models through a diffusion method that works on point clouds.

The Shift to Privacy-Enhancing Technologies (PETs)

Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.

Why should brands care about Instagram Notes Feature?

Instagram recently added several new features to its app. Of all the other features, Instagram notes is the centre of attraction. It serves as a new way to communicate with followers. With Notes, users can post a status, share thoughts, or ask questions to keep up with their group or community.

Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features

Google has recently added four new features to the Google Insights page.

Salesforce Low-Code DevOps Center for Marketing Automation and Agility

Salesforce recently announced the general availability of Salesforce DevOps Center, a much awaited product for Salesforce professionals around the world.

Google Launches Visual Elements Gallery to Demystify Core Search Features

According to Google, visual elements are the building blocks of the Google search results page that a user can perceive or interact with. But for a long time now, SEO analysts and marketers have found it challenging to focus on the core visual elements that will help them improve their site rankings and visibility.

IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs

When it comes to digital innovation, Starbucks has remained a pioneer. Its latest Web3 Loyalty Program, named Starbucks Odyssey is one such novel attempt in integrating NFTs and blockchain technology into its existing rewards facility. With this move, Starbucks has officially set off on its Web3 Journey.

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

Are AI-Generated Art and Avatars Good Enough for Marketing?

It’s not just the most awaited movie of the year – Avatar – Part 2 that is trending. But also magic avatars generated from AI-art apps such as Lensa AI are going viral on social media. Powered by the open-source Stable Diffusion platform, this app allows users to turn their selfies into magic avatars.

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?

Amidst concerns over the looming recession and uncertainty, both publishers and advertisers are facing a rapidly challenging ad landscape. The economy’s turn has only made the rocky relationship between Big Tech and advertisers worse.

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media

Amazon is planning to roll out a new TikTok-like shopping experience to its app for US customers. The new feature is aptly named Inspire. This will include a curated feed of short-form videos and photos to make it easier for users to discover and buy products.

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted.

Instagram announced today that it’s expanding its account status hub with new transparency tools for professional users to manage and distribute their social content.

Google Search All-New Dynamic Topic and Its Impact on SEO

A day after Google announced its continuous scrolling feature on Desktop, the search giant is now rolling out an all-new Topic filter for mobile.

What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.

Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation

Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights

As part of Amazon’s new AWS for Advertising and Marketing initiative, it has launched a new service of Data Clean Rooms.

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting

Yahoo is all set to acquire a 25% stake in Taboola, an online native advertising platform. With this partnership, Taboola will become Yahoo’s exclusive partner for native advertising through a 30-year commercial agreement.

Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?

With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?

OTT & CTV - The Cornerstone of Holiday Marketing 2022

The Holiday Season is in full swing and so is the marketing that goes with it.

Hive Social - The New Social Media App to Keep on your Marketing Radar

Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data

Apple’s indefinite move to do away with IDFA or Identifier for Advertisers tracking threw a wrench in every marketer’s plan for 2021. Now Google is planning to roll out privacy sandbox in Android and phase out cookies, albeit gradually.

Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses

HCL Unica Interact recently released its Unica version 12.1.3 and introduced the personalization Playback feature. With this feature, users can access retrospective views of the activities that occurred in any date range. They can also drill down to individual sessions and obtain specific details such as Audience Profile, Audience Context, Interaction History (API Trace), Event Pattern State, Presented Offers, Suppressed Offers, etc.

Sprinklr Partners with Salesforce, offering a Unified View of Customers

Augment Social Intelligence to Create Unique Customer Experiences

What does an Apple DSP Mean for the Future of Advertising?

Apple has advertised, for a senior manager to work in its ad platforms business. The ideal candidate is to “steer the design of a privacy-forward, sophisticated Demand-Side Platform.” This is the first indication that Apple is building a demand-side advertising platform (DSP)..

Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale.

Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions

Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design

In a recent announcement, Adobe said it would acquire Figma, the design software firm. For $20 billion in cash and stock. Adobe is reportedly letting Figma operate autonomously for now, and Figma is to run the same as before.

Google Video Indexing in Search Console – How it can Improve Video Performance?

Google – announces the launch of the search Console Video Index Report.

Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better

Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.

Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI

An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.

Acquia DAM Integration with Drupal – A One-Stop Content Management Solution

Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse

Decentraland, a 3D virtual reality platform, tweeted (@decentraland) on developing the Decentraland’s SDK 7, the next iteration. The goal of the Decentraland Software Development Kit (SDK) is to have an open protocol platform for creating Metaverse content—3D objects and scenes—by anyone, not just developers. Also, make it portable to any platform that adopts it.

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation.

Google added several new features for the Performance Max campaign.

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window

Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.

Track your Metaverse interactions. With Adobe Analytics Soon.

Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.

Start generative Metaverse creative. With Adobe Substance 3D.

Adobe recently announced major updates to Substance 3D allowing developers to improve the immersive experience.

Salesforce Customer 360 - One Customer One View

Salesforce, the global CRM leader, announced "Customer 360 innovations". This aims to connect marketing, sales, commerce, service and IT team data on a single customer focused platform. For a unified view of the customer.

Hootsuite Integration with TikTok Simplifies Social Media Management

Hootsuite, a social media management platform, adds video entertainment app TikTok to its suite of social media management capabilities. Marketers can now use Hootsuite's tools to manage, execute, and optimize TikTok content along with their other social media platforms.

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies

HCL Unica marketing automation platform released its spring 2022 update to Unica 12.1.3. According to Unica, this update enables delivery of personalised engagements, that are easily built, customized, and executed.

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