Adobe announced a new service in Adobe Analytics offering a single common workspace to unify data and insights from all media types. Now championing metaverse and streaming media. This is billed as the true new generation omnichannel analytics product.
Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe, says, "Adobe Analytics continues to dominate the industry as the only true omnichannel analytics solution for consumer engagement with its support for Metaverse and streaming media channels.”
Easy data portability: The new service features easy migration of data from different analytics products, while preserving historical GDPR and CCPA compliance.
The success of the metaverse depends on it growing into a revenue-generating channel, according to Nate Smith, product manager at Adobe Analytics. The first step towards that is for businesses to study metaverse consumer behaviour.
Insights from the metaverse. Now at hand.
According to Smith, with Adobe’s analytics for Metaverse, the capabilities for analysing consumer engagement with three-dimensional objects have expanded. Adobe now supports data from Metaverse analytics, voice assistants and streaming media. This can be combined with insights from other channels. To get a comprehensive idea of consumer preferences and build lifetime value.