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GM’s double-down on zero-party data—something for marketers to take a leaf out of
General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.
Catching and keeping your audience’s attention – every Marketer’s Angst
Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps
Coke invites users to Create Real Magic with AI – sharp marketing lessons for every marketer
A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.
AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand
AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!
Getting radio advertising on board, like P&G: A way to success for marketers!
Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.
Macy’s floats some Main Character Energy – and teaches an important marketing lesson
Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.
Zeus and a BMW EV – the magic of one of the most-watched spots ever!
It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.
Audi test-drives Dynamic Destinations – a good case for Location Based Marketing
In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.
Get ready for “March Madness” with Twitter’s insights to ramp up engagement
As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.
Hilton’s success with long-form TikTok videos burst the bubble for marketers
Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.
Beer Giants woo the Next Gen – a Marpov Xclusive
It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.
Miller Lite gets its S#!t together for Women’s History Month
Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!
Nissan and TikTok Now take on March Madness – Smooth Marketing Move!
Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.
The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?
The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.
Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn
Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”
The rise of the De-influencing Trend: How should brands handle this?
In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."
Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!
Liquid Death has launched a line of iced teas, in its own unique iconic way.
From Hookups to Heaven – Gen Z and Tinder’s new campaign
Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.
Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising
Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.
Leveling the Playing Field – Brands and Women’s Sports
There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.
Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.
Live commerce: The Future of Online Shopping?
The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.
Where’s the beef? The real beef in the Wendy’s March Madness Commercial
March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!
The Beer War Commercials – is this something Advertisers should dabble in?
Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”
The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer
The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.
Authentication Badges from Meta – Do Brands really need one?
Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.
TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?
TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.
Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?
Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!
Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?
According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.
ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?
Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.
YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.
Drop in Disney+’s Q1 earnings – big lessons to be learnt!
Disney+’s Q1 earnings are not good.
The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.
Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game
Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.
Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On.
Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.
Transition of Influencer Marketing: Project-Based to Long-Term Approach
Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.
Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising
The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.
Brands Shift Towards TikTok at the Expense of its Rivals
TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.
What is IAB’s New Multi-State Privacy Agreement?
In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).
Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease
Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.
Google and Meta Advertising Dominance fades amid growing competition
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
CES 2023: 4 Trends that will shape the future of marketing
After two years in a row with dips in attendance, the Consumer Electronics Show (CES) was held in full fervor from January 5 to 8, 2023, in Las Vegas. The show floor in Las Vegas was filled with buzzy, headline-grabbing products, gizmos, and gadgets. But the real value of this world’s largest show is how it lays out the vision for where marketing and technology trends may go in the future.
Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed
Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.
Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future
Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.
MarTech Stacks and Digital Experience Trends in 2023
As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.
A Bright Outlook for Social Media in 2023 despite Economic Uncertainty
Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.
Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space
Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?
As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.
Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.
Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?
With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?
OTT & CTV - The Cornerstone of Holiday Marketing 2022
The Holiday Season is in full swing and so is the marketing that goes with it.
Hive Social - The New Social Media App to Keep on your Marketing Radar
Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.
Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better
Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.