General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.

Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps

A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.

AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!

Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.

Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.

It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.

In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.

As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.

Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.

It did not happen overnight. But slowly the odd “I don’t like drinking because it made me feel sick” or the “gosh! Drinking is expensive”, was no longer a stray comment – but almost a trend.

Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!

Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.

The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.

Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”

In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."

Liquid Death has launched a line of iced teas, in its own unique iconic way.

Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.

Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.

There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.

Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.

The popularity of social commerce is gaining traction for livestream shopping. Instead of a television network, customers are now doing their shopping on social media and retail platforms ranging from Walmart to Amazon.

March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!

Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.

TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.

Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!

According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.

Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.

YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.

Disney+’s Q1 earnings are not good.

The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.

Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.

Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.

The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.

TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.

In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).

Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.

Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.

After two years in a row with dips in attendance, the Consumer Electronics Show (CES) was held in full fervor from January 5 to 8, 2023, in Las Vegas. The show floor in Las Vegas was filled with buzzy, headline-grabbing products, gizmos, and gadgets. But the real value of this world’s largest show is how it lays out the vision for where marketing and technology trends may go in the future.

Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.

Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.

As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.

Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.

Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.

There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.

As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.

Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.

With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?

The Holiday Season is in full swing and so is the marketing that goes with it.

Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.

Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.