With NFTs acting as a bridge between brands and their communities, even though it is relatively new, more brands have started to utilise them at scale to explore their potential.
The platform seeks to support fashion designers, artists, and small businesses by offering an innovative toolkit that brings together digital and physical solutions. This extensive toolkit will allow fashion designers to develop, produce, market, and share their creations seamlessly.
With the expansion of digital platforms and changing consumer preferences in recent years, the streaming video industry has
Due to the ease of access to an array of content options, CTV’s popularity among consumers is only growing. Although it is already known that CTV viewers are mostly younger generations, the data from eMarketer shows that older demographics are not an exception, and they are also gradually switching from traditional TV to CTV.
The usage of streaming services among audiences has phenomenally increased, especially post-pandemic. The convenience and flexibility it provides to watch hundreds of TV shows and movies anytime invariably attract audiences to shift towards it from traditional TV.
Taco Bell has brought its Coin Drop Game back, but in a digital format. The Coin Drop game was a popular counter-top game from the aughts (2000 to 2010) where a customer could drop a coin into a water-filled
Meta is adding Avatars to Facebook, Instagram and Messenger. In a bid to draw more people into a more advanced digital space and the metaverse, Meta brings digital characters that people can use to represent themselves (or Avatars) there. Meta is pressing forward to a metaverse future and this is one way to draw people there.
BMW Motorrad has launched MetaRide, a VR platform and is creating waves in the motorcycle industry. MetaRide is a great point where mobility and technology meet. It gives bikers and motorcycle enthusiasts a great new, unique opportunity to ride the new BMW CE 02 electric motorcycle virtually.
Lemonade has released its first brand campaign with three 30-second spots in a bid to position itself as a smarter and a more modern option compared to traditional insurance companies. Some of its competition includes the much bigger and larger Progressive, State Farm and Geico.
As technology advances, digital platforms proliferate, and the business world is being fuelled by innovations from AI to VR to Web 3. As an impact, audiences have a myriad of options to spend time on, and their expectations are just mounting.
With Digital adoption growing significantly in recent years, the demand for meaningful customer experiences has also invariably increased
The retail landscape, like everything else, is changing. With emerging tech like Web3 and generative AI in the picture, the changes are hugely disruptive and life-changing. There is a new digital-only generation that is gradually growing in spending power. That is also a generation that closely watches a brand’s position (either inferred or stated overtly) on various social, political and most importantly environmental issues, before buying from them.
Credit Suisse, the Swiss investment banking giant is launching non-fungible tokens or NFTs, together with the Swiss Football Association (SFA). They are partnering together to give women’s football a step up or a boost. The NFT collection set to launch on July 11th.
The Online travel booking platform Booking.com has been bitten by AI. It has launched an AI trip planner that uses Open Ai’s ChatGPT, which is based on a large language model (LLM). This beta version is available only in the US and is meant to give customers a conversational and interactive experience when they plan their trips.
The rapper Snoop Dogg is at the center of new summer marketing efforts from brands. Some are physical – while others are digital. Corona and Jack in the Box are two brands partnering with the rapper, who has a long list of brand work and partnerships.
Industry leaders are racing to make long-lasting impressions among their target market by striving to reshape the communication landscape between their customers and themselves by bringing out the digital revolution.
The rapper Flo Milli and 7-Eleven have released a Slurpee-inspired song called “Anything Flows.” The song also features Kari Faux, 2Rare and Maiya the Don. 7-Eleven is also asking its fans on TikTok and Instagram to put their own unique twist and spin on this song – the best entries will have a chance to be included in a future re-mix of “Anything Flows”!
Jennifer Lopez is Virgin Voyages’ chief lifestyle, entertainment and celebrations officer. Since she does not have the time to call all Virgin’s customers and co-ordinate trips, ‘Jen AI’ does it instead.
Kroger Precision Marketing (KPM) will soon launch an enhanced self-service ad platform – which it says will make it easier for advertisers to activate, measure and optimize campaigns.
A new survey found that customers preferred AI-generated slogans over the ones created by humans. AI created slogans for many big brands including Skittles, McDonald’s and others, and pitted them against the ones generated by humans. It was found that some of them were really clever and did much better than the ones that humans came up with. But some didn’t do as well.
Hip Hop is 50 and Sprite is celebrating with QR codes and social spend. The beverage brand is diversifying its media mix in a bid to appeal to Gen Z and millennials and honor the 50th anniversary of hip-hop music. They have a 30-second ad spot that features Nas, Rakim, Latto and GloRilla on connected and linear TV.
AI is completely changing the landscape of everything that it touches. Some brands are using this emerging tech to transform their businesses. They experiment with video or ad copy.
Nike has launched “Airphoria” in Fortnite - a unique, first-of-its-kind gaming experience on Web3. Partnering with Epic Games on a multiyear deal, Airphoria is an effort to combine Nike’s iconic Air Max with the possibilities of the immersive Web3 world on Fortnite.
Niantic, an augmented reality (AR) gaming company, has unveiled a new in-game ads product called Rewarded AR. Through this, players can engage with branded AR experiences that will un-lock in-game rewards. This is powered by Niantic’s AR development platform, 8th Wall.
Denon has new ear-buds that the brand says will bring more personalization to their customers’ ears.
Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their
Chick-fil-A’s cows are back and they are here to promote the trivia game that aims to help the chain’s rewards program
Geoffrey Hinton, the man who is widely seen as the father of Artificial Intelligence quit about a month ago, after issuing a
In the media ecosystem, particularly for advertising on TV, it is critical for all parties involved to understand the users’ viewing
Highsnobiety, the street-wear brand and The Fabricant, which is an NFT luxury fashion brand, are launching a Web3
Starbucks opened a unique store at Al Seef in Dubai, the oldest part of Dubai. The store has a thatched roof, traditional
Augmented Reality experiences on mobiles offers immersive and interactive experiences to users and comes with
Adidas Originals collaborates with one of the most innovative artists in the Web3 realm, FEWOCiOUS, to bring its fans a unique original collection of physical and digital products, and they are releasing a limited edition Trefoil Flower Mint Pass to celebrate!
Santo Spirits is stepping into the world of Web3, in partnership with Trident3 and introducing a pioneering loyalty program
7-Eleven is doing a re-design on its Slurpee. The beverage now has bright and bold colors and a whole new vibe. It is a part of a
Marketers today are forced to use AI-powered media buying on platforms while being skeptical if AI truly does what is best for the campaign
Pinterest is truly in a unique position now. It is deluged by users who come there with an active intent to find and buy new products or
Walmart is testing a whole bunch of new in-store advertising formats through Walmart Connect, the retailer’s U.S. advertising division.
Cars.com celebrates its 25th year with a major re-design (its first ever), brand campaigns and a media mix that includes influencer
PrettyLittleThing, the fashion retailer for women is having their YouTube channel given a complete makeover the production agency
Moosehead Breweries is getting a re-design, incorporating a modern take on the older historic elements that aims to make its iconic
Getting audience attention has become increasingly difficult for brands in today’s online world due to the insurmountable
Cars.com has a new Logo and a campaign to complement upgrades to its website. The 25-year-old online auto marketplace is
State Farm, the Insurance Company is here with ‘Gamerhood Challenge’ for the second time with bigger challenges and
At the recent State of TV advertising conducted by Adage, among all the discussions that happened, the role of AI
Culture is at the center of marketing these days – and it can go either way depending on the way it is handled. There is sustainability
Black-owned media company executives had some very interesting points that they raised during the Ad Age’s State
Although some big names in the industry have begun to scale back their experiments with web3 and the metaverse, many well-known brands such as
The advancement in digital technologies enables people to live in a unique world where they can look beyond their own neighbourhoods and find social media and online communities to participate in various interesting talks.
Kroger along with the tech company Cooler Screens is enhancing its in-store shopping experience, with digital smart screens in 500 of its stores across the US. Very soon, hundreds of Kroger stores across the US will have
The buzziest topic in 2021 and 2022 in the tech industry is none other than the metaverse. And, particularly after Mark Zuckerberg adopted Meta as their
Restaurants especially fast food chains, want their customers to think of their apps the next time they want to get some burritos
Ocean Spray has announced new collaborations taking snacking and cocktails to go, to a whole new level! The farmer-owned co-operative has announced two collaborations - a chocolate-covered dried fruit line
Screenvision has tied up with TikTok in a bid to connect brands and the younger demographic.
Creators are unquestionably changing the way digital marketing works, and collaboration between established brands and creators is only growing.
As part of its Disney100 celebration, Disney has launched a fabulous exhibition called Wonder of Friendship: The Experience. This is a pop-up exhibition with interactive areas built with themes from classic Disney films and character friendships.
It is AI not Web 3 and all its wearables and collectibles that will have a lasting impact on the marketing landscape according to Coca-Cola.
Spring is in the air and with it comes a whole lot of home and garden makeovers. Shoppers clamor at their favorite ecommerce sites.
According to Nielsen's Commspoint Influence, audio influences 45% of listeners to make a purchase, outperforming TV, social media, video, and other media.
Since the launch and popularity of ChatGPT, generative AI has been the subject of much hype in the industry.
As social media continues to pervade our lives, influencer marketing has emerged as a critical strategy for brands seeking to reach their target audience
According to Gartner, 25% of people will spend at least one hour per day in the Metaverse by 2026.
Over the past year, Meta has enhanced its ad sales tactics, particularly as it has diminished the metaverse in favour of focusing on its core business, which includes running advertisements on its platforms such as Instagram,
When you think about it, it is something like the Home Shopping Network experience all over again. While the concept remains the same, the channel is completely different.
Although influencer marketing and affiliate marketing work with different strategies, both have been ruling the marketing world lately.
In the year 202l, the Google search for the term "metaverse" multiplied by many folds, and everyone was excited about the transition of everyday activities to the metaverse. It meant different things to different people.
It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.
Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.
With the dawn of May comes the Interactive Advertising Bureau’s NewFronts! The exciting annual four-day series of events gives digital advertisers a first look at all the latest digital content from the biggest names in media and entertainment.
Few months ago, Microsoft announced Designer, a Canva-like web app. It can create designs for presentations, digital postcards, and other materials for social media and other channels. It uses user-generated content and OpenAI's text-to-image AI, DALL-E 2, to create designs, with drop-downs for further customization.
Artificial intelligence and the metaverse are both prominent technologies that have the potential to improve people's lives and increase the efficiency of many business processes.
Glamor comes to the metaverse. And how! The world’s first ever Metaverse Beauty Week is coming soon. It is a five-day festival featuring a whole bunch of beauty brands
Things were different when the Pandemic controlled our lives. People had no choice but to stay home – and streaming TV made a killing.
The unthinkable is happening. There is an unprecedented downturn in Google’s Ad revenues, its main money spinner in over 20 years!
Everybody is talking about a bad recession and an economic downturn that is looming upon us. This has put most people on alert mode, with people choosing to limit their spending to just the essentials. Some people are cutting back on even that.
KBP Brands, a KFC franchisee, is expanding its SMS marketing capabilities across its 847 U.S. locations after testing its targeted mobile messaging in over 160 different cities late last year.
Disney Advertising and Kroger Precision Marketing (KPM), Kroger's retail media division, have recently announced their partnership. As part of the deal, KPM will share its first-party shopper data for targeting
A couple of Instagram posts by the influencer Dylan Mulvaney has caused all hell to break loose as it were. There is backlash online, all kinds of
America looks different now – no, not the buildings and the landscape, but the people!
Amazon is legendary – and everyone knows that. They are known for their massive product inventory and customer service that hits it out of the park every single time.
Beck’s, the AB Inbev-owned beer brand turned 150. To celebrate this, Beck’s didn’t look back on its long journey to celebrate but looked ahead.
At a time when everyone eyes anything connected with Web 3 as if it were something the cat dragged in, here is some news!
The Ad Council is partnering with Amazon’s ad division to play music through Alexa to pave the way for parents / adults / care givers to talk to young people about their mental health.
Getting together a huge meal for the whole family during the holidays can be stressful. The endless meal preps and the actual cooking and serving.
Beauty brands face quite a challenge in today’s multi-channel world inhabited by digitally evolved customers. The demand for large amounts of content suitable for various channels and which will increase customer engagement can be overwhelming for brands.
Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!
PQ Media, the world’s leading provider of media econometrics, has recently released its research on global media consumption.
In today’s creator economy, Influencers are good for your brand. They bring the elements of social proof, credibility and trust to the mix. When the influencer is an authority or an expert in the field, it raises things to a whole different level.
Domino’s pizza has managed to turn cars into pizza ordering devices with Apple CarPlay – where an app turns the car’s infotainment system into a connected iOS device.
Walmart has a new website and app. In a bid to make them more engaging and personalized, they have swanky images and catchier names for categories, deals and promos on their home page – their gardening section is called “green thumbs optional”.
Brands create campaigns to get the attention of their audiences and draw them to their products. But most often, once the customer is enticed walk into the store, the story ends.
Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.
YouTube has recently revealed that it will livestream all six stages of Coachella, one of the most popular music festivals in the world, for the first time.
Amazon considers a takeover of movie theatre chain AMC. The shares of AMC Entertainment Holdings reportedly increased by more than
Walmart is always about big business. And now it only will get bigger. In a National TV spot that is a first for Walmart, the mammoth retailer and wholesaler brought its partnership with
Everyone thought it was phenomenal – a new, highly immersive experience that was going to take people beyond the current two-dimensional experience of browsing, viewing, working, socializing and interacting with others.
Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.
AI is slowly trying to find its level. Like water, it seems to flow to find new avenues; forge new paths and find its place in various receptacles. And it learns and adapts as it goes along, until it finds its spot and it settles, creating an oasis, as it were.
When you think of influencers, you almost automatically conjure up the image of a twenty-something peddling beauty products or clothing. Not someone who is almost 100 years old.
Roblox recently updated its rules with significant changes to its advertising policies in response to an FTC complaint. It includes the restriction on developers' ability to market to users under the age of thirteen.
L’Oréal, the undisputed leader in the global beauty market, is focusing on more social listening this year in order to quickly tap into emerging trends.
General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.
Attention is precious. Capturing it is not easy. Keeping it is a whole different game of chess. So content which not only attracts the attention of users, but keeps
A few weeks ago, Coke announced that it was going to tie up with Bain & Company to explore the use of AI, creating a huge amount of anticipatory buzz in the industry and among its fan-base.
AB InBev wins the Cannes Lions “Creative Marketer Award” this year - and they are the first brand to have ever won the award twice!
Procter & Gamble is a major player in the packaged consumer goods industry. In spite of having multiple options to reach target audiences, the US FMCG giant has now taken radio as their prominent choice.
Main Character Energy is a huge trend right now among Millennials and Gen Z. If your TG includes these two demographic groups, then you should know what it is and include it in your marketing strategy.
It has been rated as one of the three most-watched video ads. The 60-second spot is about a car and Zeus and his wife, who have had to move to Palm Springs.
In some very exciting news for marketers, KERV Interactive (KERV), a leading AI-powered digital advertising platform, launched Dynamic Destination. Audi of America was the first advertiser to test-drive KERV’s Dynamic Destination, doing an OTT ad campaign with PHD Media, a global media and marketing communications agency.
As the NCAA 'March Madness' Tournament is around the corner, Twitter has released some new insights to assist marketers. It helps them tap into the surrounding conversation and maximize their brand’s reach among March Madness fans.
Last week, Hilton Hotels' 10-minute-long video went viral on TikTok. The success of the video is prompting the industry to reconsider its TikTok marketing strategy to include long-form content.
Women’s history month is here! And what better way to celebrate it than have Miller Lite turn all old sexist beer ads into fertilizer! They are calling it the changing of “bad s#*t” into “good s#&*t”!
Nissan is introducing the new TikTok feature – the TikTok Now – into its campaign for the NCAA’s March Madness Basketball tournaments. Nissan comes back as the official sponsor of the NCAA’s March Madness this year again, with its all new Nissan Ariya as the official EV.
The 2023 edition of the marketing technology landscape is underway. Scott Brinker, HubSpot's VP of platform ecosystem, and Frans Riemersma of MarTech Tribe publish the MarTech technology landscape edition every year.
Levi’s celebrates the 150th anniversary of its most iconic pair of jeans, the 501, with a cinematic campaign, “The Greatest Story Ever Worn!”
In recent weeks, a new trend known as "de-influencing" has gained momentum in social media with the massive trending of the hashtag "de-influencing."
Liquid Death has launched a line of iced teas, in its own unique iconic way.
Tinder has always been known for hookups. Now in a big bold move forward, it is repositioning itself as a platform that goes way beyond hookups to meaningful relationships.
Lufthansa’s Ad campaign where it claimed that it was protecting the future of planet Earth, has been banned by the Advertising Standards Authority (ASA), the UK advertising watchdog. ASA has ruled that Lufthansa was misleading consumers, particularly about the environmental impact of flying.
There is a popular notion that men’s sports are more competitive and exciting. This contributes to a larger audience at events, larger media spends and wider coverage. But that is slowly changing.
Spotify, an audio streaming platform, is testing a new feature called "token-enabled playlists." It enables holders of non-fungible tokens to connect their wallets and listen to curated music.
March Madness is around the corner and Wendy’s campaign for it is built around its old, iconic, highly-nostalgic line “where’s the beef?” with a twist – Square’s the beef!
Molson Coors’s Miller Lite ran an ad with a cyclist pouring a random generic can of light beer on her face with a voice-over that said - “Light beer shouldn’t taste like water. It should taste like beer.”
The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.
Meta has recently launched a subscription service called Meta Verified. Through "Meta Verified," users can verify their identity and will be able to add the coveted blue checkmark to their Instagram and Facebook accounts for up to $15 per month.
TikTok has quietly launched its new in-stream commerce initiatives in the United States. It is a long-awaited in-app checkout feature for brands and marketers looking to capitalise on the #TikTokMadeMeBuyIt trend.
Pinterest has introduced longer video clips in its Idea Pins increasing the duration from 60 seconds to five whole minutes!
According to a new report published by Radiocentre, commercial radio had a record year for revenue in the UK, rising by 2.8% in 2022.
Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.
YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.
Disney+’s Q1 earnings are not good.
The company reported a drop of 2.4 million subs from 164.2 million the previous quarter. This is the streamer’s first subscriber loss since their launch in 2019.
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
Instacart and Michelob Ultra collaborated to create shoppable television commercials to coincide with Anheuser-Busch InBev's Super Bowl LVII advertising. This is the first major CPG co-marketing campaign for Instacart, North America's leading grocery technology company.
Google has reportedly begun testing a new desktop search page design that incorporates chat technology. Following the launch of and reaction to ChatGPT in December, Google CEO Sundar Pichai reportedly issued a "code red," recognising that the technology posed an immediate and significant threat to Google's search business.
Marketers seek longer-term relationships with influencers as well as influencer marketing agencies as influencer marketing matures. The change comes as marketers shift away from project-based approaches toward a longer-term vision. Nowadays, influencer marketing agencies have started to participate in strategy meetings alongside other agencies.
The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.
TikTok has captivated the interest of brands and advertisers with over 850 million global users. Beyond brand awareness and engagement, TikTok's immersive full-screen, sound-on formats, as well as its diverse video content and community, offer massive potential for brands.
In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).
Alchemer, a global leader in experience management and enterprise feedback technology, recently announced its acquisition of Apptentive, the industry leader in mobile feedback technology.
Google and Meta's advertising market share fell below 50% for the first time since 2014, to 48.4% in 2022. That figure is expected to fall to 44.9% by the end of 2023.
After two years in a row with dips in attendance, the Consumer Electronics Show (CES) was held in full fervor from January 5 to 8, 2023, in Las Vegas. The show floor in Las Vegas was filled with buzzy, headline-grabbing products, gizmos, and gadgets. But the real value of this world’s largest show is how it lays out the vision for where marketing and technology trends may go in the future.
Instagram recently announced that it would remove the Shop tab from its main navigation bar. Technically, Instagram is making a few minor tweaks to the app layout and thereby updating its UI.
Reddit has already announced its "Future Tellers" marketing insights event for CES 2023. Now, following that, at the CES 2023 event in Las Vegas, Reddit released a special report with insights for brands.
As the world enters 2023, brands and marketers must stay on top of MarTech trends in order to keep their marketing priorities on track.
Amid persistent economic woes, an ongoing war, and a series of controversies, social media remains a top digital marketing channel. Over half (58%) of marketers increased their spending on social media in the last quarter of 2022, as per new Advertiser Perceptions findings shared with Marketing Dive.
Mailchain, the developer of the Web3 communication layer, has recently partnered with Unstoppable Domains, the leading provider of NFT domains. Mailchain users, new and old, can now send and receive messages using wallets with Web3 domains such as crypto, nft, x, wallet, bitcoin, and dao.
Japan is set to regulate stealth marketing, whether conducted offline or online. Stealth marketing is a practice that involves paying influencers or celebrities to advertise a product or service under the guise of a genuine opinion.
There are two main types of video ads: in-stream and out-stream. In-stream ads, also known as pre-roll and mid-roll ads, are displayed alongside a video. Whereas out-stream describes video ads that appear independent of any editorial video content.
As influencer marketing is expanding rapidly, several businesses are experimenting with new ways to leverage creator content.
Retailers and e-commerce marketers were rejoicing at record sales during the Thanksgiving, Black Friday, and Cyber Monday seasons. Although the growth has been promising for bottom lines, some researchers suggest that all the holiday shopping traffic might not be coming from humans.
With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?
The Holiday Season is in full swing and so is the marketing that goes with it.
Elon Musk's tumultuous Twitter takeover has prompted millions of users to flee the app into the warm, welcoming arms of alternatives. The search for the next big social media app is now on.
Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.
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