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Marketing beyond the Super Bowl

Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer

The commercial from the premium dog food company, The Farmer’s Dog, has earned USA Today’s much coveted Ad Meter title as the top audience favorite in this year’s Super Bowl.

ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?

Marketing agency Giant Spoon recently announced that ChatGPT will be the brains behind the agency’s Super Bowl tweets this year.

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field.

YouTube introduced the Cost-Per-Hour Masthead, allowing brands to purchase the platform's most prominent placement in a new ad format that will be on display during the Super Bowl.

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