Lemonade has released its first brand campaign with three 30-second spots in a bid to position itself as a smarter and a more modern option compared to traditional insurance companies. Some of its competition includes the much bigger and larger Progressive, State Farm and Geico.
Beauty brands face quite a challenge in today’s multi-channel world inhabited by digitally evolved customers. The demand for large amounts of content suitable for various channels and which will increase customer engagement can be overwhelming for brands.
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