In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.

The Cannes Lions International Festival of Creativity 2023 officially began on June 19, and the entire industry

In today’s digital arena, marketing dollars are gradually moving away from conventional upper-funnel media such as linear

Google has been the world's most powerful player in the advertising technology space for years and years. Its advertising

For years, brands have been using third-party cookies to target ads to the right audiences. But, with the

Big names in the industry, such as Apple and Mozilla, have already removed support for third-party cookies in their browsers, and

A few years ago, Apple, Google, and Mozilla all disclosed plans to gradually reduce support for third-party cookies in their web browsers in response to user privacy concerns.

People’s shopping behaviour has shifted drastically in recent years, and social media has become one of the most prominent choices for shopping.

While publishers and media owners are concerned about the impact of a cookie-free world, Graham Media, a local publishing group, recently tested Google's cookie alternatives to demonstrate how publishers might begin using new ad targeting tactics.

Google recently released an early study report on how ads will perform when cookies are not used for ad targeting in its ecosystem.

General Motors, with its zero-party data strategy, is attempting to make breakthroughs in the automotive industry.

The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.

Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.

The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology

The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.

The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.

Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.

In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).

Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.