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The right partners can take brands places – smart lessons for the marketer of today

Screenvision has tied up with TikTok in a bid to connect brands and the younger demographic.

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At the YouTube Brandcast event on Wednesday, YouTube announced that it was going to add 30-second unskippable ads to top-performing content watched on connected TVs. And TV advertisers now

Roku offers valuable real estate to brands – what marketers need to know

It is the month of May and the time for NewFronts and all the big brands are out there to flex their muscles and tell the world of advertisers what juicy promises they have for the future.

Streaming TV takes a dip – what must marketers do to stay on track!

Things were different when the Pandemic controlled our lives. People had no choice but to stay home – and streaming TV made a killing.

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