Gartner has released a new report of a survey that probes into the mindset of a CMO against the backdrop of a difficult economy.

Getting together a huge meal for the whole family during the holidays can be stressful. The endless meal preps and the actual cooking and serving.

Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!

Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!

Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.

Ford has a new digital-only campaign, with the lines, “The best Ford ever. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.

Walmart is always about big business. And now it only will get bigger. In a National TV spot that is a first for Walmart, the mammoth retailer and wholesaler brought its partnership with

Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.

When you think of influencers, you almost automatically conjure up the image of a twenty-something peddling beauty products or clothing. Not someone who is almost 100 years old.

Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.