The CMO and 2023 – Do more with Less!
Gartner has released a new report of a survey that probes into the mindset of a CMO against the backdrop of a difficult economy.
Should you bundle products in your campaigns? Take a page from Conagra.
Getting together a huge meal for the whole family during the holidays can be stressful. The endless meal preps and the actual cooking and serving.
Let’s get phygital – Absolut goes to Coachella. Again!
Absolut Vodka goes again to Coachella – this time also on the metaverse! During a time when AI and ChatGPT put some serious concerns in the minds of people about metaverse – is it dead? Is it dying? Is this the end of metaverse? – Absolut Vodka returns to it for the second time!
Marketing beyond the Super Bowl
Marketers! There is life beyond the Super Bowl. There! I said it! Sacrilegious as it sounds, it is true!
Trust and Target – a lesson in marketing for brands
Gen Z is all about trust. They grew up in a landscape of political, social, technological and economic flux which understandably has shaken their ability to trust a brand or its promise at face value.
Ford Credit’s first campaign – is that enough?
Ford has a new digital-only campaign, with the lines, “The best Ford ever. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.
Walmart adds one more arrow to its quiver – marketers, watch and learn!
Walmart is always about big business. And now it only will get bigger. In a National TV spot that is a first for Walmart, the mammoth retailer and wholesaler brought its partnership with
Levi’s tryst with AI and DEI – something every marketer must watch out for!
Levi’s made a big announcement recently. They said that they are tying up with Lalaland.ai, which is a digital fashion studio that ‘builds models’ – customized models that are AI-generated.
Granfluencers – marketing built on authenticity and trust
When you think of influencers, you almost automatically conjure up the image of a twenty-something peddling beauty products or clothing. Not someone who is almost 100 years old.
Marketing in a sea of dark patterns
Dark patterns are ubiquitous. And most marketers don’t even realize that they are responsible for them.
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