Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations
The data privacy software company Sourcepoint has recently launched a tool called Vendor Trace. It provides a simple way for publishers and brands to monitor downstream vendor behavior on their websites.
Best Buy’s first-party data access to Roku: What does it mean for marketers?
Roku and Best Buy announced a new partnership under which the streaming platform and device company will gain access to first-party data from the electronics retailer. According to the announcement, Best Buy is now the sole seller of Roku-branded televisions.
Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?
The focus on the ad tech industry by legal authorities has widened a bit more. Last week, the ad tech industry saw a slew of noteworthy policy and privacy-related events. The CEOs of five major technology
Yandex Source Code Hacked. Unlocks Valuable SEO Insights.
The Yandex source code repository that was allegedly stolen by a former employee of the Russian technology firm has been leaked as a torrent on a popular hacking forum.
Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising
The United States Department of Justice has just filed its second antitrust lawsuit against Google. It accuses Google of illegally abusing its monopoly over the technology that underpins online advertising. This new lawsuit, which seeks to force Google to divest parts of its online advertising business, is the first filed under the Biden Administration against the company.
Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy
Meta app users will now be able to manage all their account settings – including advertising controls and preferences – in one centralized hub. The changes are part of the company’s strategy to regain dominance in the ad market.
What is IAB’s New Multi-State Privacy Agreement?
In the forthcoming months, companies in the US will have to adapt to five new state-level privacy laws. This includes CCPA, the California Privacy Rights Act (CPRA, already in effect as of January 2023), and all the others going into effect in 2023; the Colorado Privacy Act (CoPA), the Connecticut Data Privacy Act (CDPA), the Utah Consumer Privacy Act (UCPA), and Virginia’s Consumer Data Protection Act (VCDPA).
The Shift to Privacy-Enhancing Technologies (PETs)
Mounting data privacy concerns have led to the rise of laws such as the EU’s General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA), which are constantly being updated.
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