In recent years, data privacy concerns have only mounted. As an impact of this, the privacy regulations have become more stringent, with the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) being constantly updated. It makes the journey even more challenging for businesses to reach their target audiences.
On the other hand, the advancement and application of new technologies, like generative AI, have taken the tech world by storm. Everyone in the industry, from Google to Microsoft to Adobe to Salesforce, leverages it efficiently and is constantly making headlines with AI-related updates.
Recently, Google revised its privacy policies to enable the company to gather and evaluate information shared online by users in order to train its AI models.
Google claims that it will use this data to improve its services and create new AI-powered products.
The revised policy represents a significant departure from Google's previous terms of service. Prior to this update, Google's policy stated that it used user data to enhance "language" models.
Google now retains the right to employ user data for bettering all of its "AI" models and products, like translation systems, text generation systems, and cloud AI services.
Indeed, it cautions internet users to be cautious about the information they post online.
As of July 1st, 2023, the new change is already in effect.