With the viral reach of OpenAI’s generative AI tool, the concept of generative AI has gained phenomenal attention in the tech industry. Every tech leader is betting big on the potential of generative AI and coming up with interesting generative AI tools and features to transform the way businesses, especially the ad industry, operate.
However, with recent moves by the Centre for AI Safety, it is clear that the ad industry's use of AI for business may soon face interruptions.
To put it in detail, the Centre for AI Safety recently issued a statement warning of the "extinction"-level hazards that AI presents to humanity, which was jointly signed by over 350 of the industry's top developers.
One of those supporters, OpenAI CEO Sam Altman, testified before Congress last month, urging the committee to immediately regulate the artificial intelligence (AI) revolution that has taken hold of the advertising industry in recent months.
The European Union is working on its own policies in order to set up a system for compliance so that different countries do not have to act in isolation.
Needless to mention, Italy recently banned ChatGPT due to privacy concerns. And access had been restored only after OpenAI made changes to the platform, such as adding an age verification tool to the registration process.
While it is not certain how Congress plans to govern AI, experts told Ad Age that brands can take steps now to be ready for whatever comes next.
Here are some of the opinions shared by industry experts: