Having a presence on YouTube, without any doubt, is pivotal in this quickly evolving digital landscape for businesses to expand their reach and get their products and services in front of their target audiences.
However, the major challenge that the platform faces is that many users on YouTube use ad blockers to enjoy a smoother and less annoying online experience.
Basically, viewers can opt for YouTube Premium for an ad-free experience for about $11.99 per month, and using ad blockers is against its terms of service. But, seemingly, users don’t adhere to the policies promptly.
Thus, to discourage people from using ad blockers, YouTube has recently taken a more aggressive approach by disabling videos for people using ad blockers as part of a new trial.
That is, if users want access to YouTube's extensive video library, they must either disable ad blockers or subscribe to YouTube Premium.
The trial is currently being tested on a limited number of users worldwide who have ad blockers enabled.
The announcement comes after some users noticed a new warning that if YouTube finds repeated use of ad blocking tools, video playback may be interrupted.
YouTube justifies its decision by claiming that all of those advertising spaces are necessary for creators to be reimbursed for their work and for the platform to stay free.