Industry leaders are racing to make long-lasting impressions among their target market by striving to reshape the communication landscape between their customers and themselves by bringing out the digital revolution.
Especially in recent years, brands have been fiercely exploring ways to use web3 to stand out from their competition and engage with customers like never before, as it can bring a unique digital experience.
With the introduction of NFTs, the fashion industry, in particular, experienced a new wave of innovation and development.
Recently, French clothing brand Lacoste enhanced its digital innovation game by giving its emblematic digital crocodiles an exciting new life in a captivating gaming experience called 'The Mission'.
To put it in detail, last year Lacoste debuted UNDW3 (pronounced "underwater"), a Web3 initiative built on the unveiling of 11,212 profile picture NFTs playing on the brand's crocodile-dominated motif.
The UNDW3 holders had advantages over perks such as limited edition merchandise and in-person community gatherings, and this recent announcement significantly expands on that programme.
For this new Mission, Lacoste allows holders of UNDW3 cards to gain access to The Mission website, which serves as Lacoste's entrance to the Web3 universe. Users can then choose and take on offered quests that include community participation via the UNDW3 social channels.
By passing missions, users will earn points and move up the leader boards, expanding the value of their UNDW3 cards. Top performers will get digital vouchers, and the player with the highest ranking at the end of the first season will earn an all-expenses-paid Lacoste VIP experience in Paris.