Will Lytics’ innovative tool supercharge your business growth from good to great?

Published: July 05, 2023

min read

While the business world is racing towards the digital transformation, providing connected customer experiences via digital channels is critical but challenging for brands to ensure a seamless customer journey. For which, brands chase tools that provide a 360-degree view of their customers that includes every interaction, from a website inquiry to a product purchase, so as to design processes and take actions accordingly.

Among many such tools, Lytics, a Customer Data Platform (CDP), has recently launched the Customer 360 Readiness Index, an exclusive tool that enables companies to easily and extensively assess the accuracy, completeness, utilisation, and significance of their Customer 360 efforts.

Readiness Index is more than a tool; it's a complete framework that ensures businesses get the most out of their data while sticking to strict compliance standards." It has the potential to change the way businesses connect and use their customer data.

Jascha Kaykas-Wolff,

President, Lytics

The Customer 360 Readiness Index provides a whole, multi-dimensional picture of consumer information for integrity, depth, and usability, bringing a previously unattainable degree of clarity and availability to customer data stored in BigQuery and other warehouses. Each dimension counts towards the overall score. The correlation of "playbook plays" to profile completeness is a vital characteristic of the Readiness Index.

Certain strategies will only be made available when particular information completeness criteria are met. It ensures that companies make well-informed choices that are successful based on reliable data. Furthermore, Lytics' Readiness Index incorporates a high level of data governance, providing an effective and inherent GDPR deletion mechanism. It guarantees encrypted, secure PII at rest, following the highest data protection standards.

What does this first-of-a-kind tool in the data and analytics landscape mean for CDAOs?

As businesses lean on numerous software tools, from CRMs to ERPs to email marketing platforms, each of these collects unique data, and integrating them into an accessible single master source is still a hard nut to crack.

Even though some martech tools make this process less difficult for businesses, we believe Lytics’ newly launched tool for evaluating the effectiveness of the brand’s customer 360 efforts is undeniably a breakthrough in this space.

Here is why!

  • As this tool helps organisations evaluate the utilisation and value of different customer 360 efforts, it will be extremely useful in identifying areas where resources are being insufficiently utilised or over utilized. As a result, they will be able to optimise their resource allocation and prioritise strategies that have the greatest impact on customer satisfaction and business growth.
  • As the new tool provides businesses with comprehensive insights on their customer 360 efforts, they can use them to tailor their overall business strategies and products to better align with their audience’s needs, preferences, and expectations. This, in turn, will boost the efficacy of their marketing and sales efforts and help them meet their revenue goals.
  • As this Customer 360 Readiness Index tool will help businesses understand where they make mistakes and stay on track, it will be greatly beneficial for them to deliver personalised and consistent experiences to customers across all touchpoints. This way, they can effectively engage customers with relevant content and offers and provide a more positive and engaging customer experience.
  • By assisting businesses in facilitating data integration and analysis, it will prevent them from spending marketing dollars on less-performing channels and optimise their budget efficiently. This, meanwhile, will also streamline overall operations and enable businesses to be more flexible and adaptable.

In a nutshell, we see Lytics’ new Customer 360 Readiness Index tool as quite promising and is all the way towards providing an exceptional level of clarity for businesses to take their 1:1 experience efforts to next level.


Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.


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