Following the phenomenal reach of ChatGPT, generative AI has seen unprecedented development and adoption in the tech world. Every big head in the industry, from Google and Microsoft to Adobe and Salesforce, began to incorporate new AI features into their platforms and unveil new AI products.
Particularly in the search engine world, after Microsoft integrated ChatGPT with its search engine, Bing, the race got fierce. This innovative step by Microsoft drew a lot of attention from the audience, which urged the king of the search engine business, Google, to reveal its own AI chatbot, Bard.
And the race is still ongoing.
Microsoft recently unveiled a number of new artificial intelligence-powered shopping tools for its Bing search platform and Edge browser.
Here are the new AI-based capabilities included by Microsoft:
The 'Buying Guide' instructs visitors on what to search for in all categories, provides product recommendations, and displays the details of various, similar items alongside each other in a smart compare table, allowing visitors to swiftly contrast options without having to navigate to multiple websites.
This Bing tool is now accessible in the United States and will gradually expand to other markets, whereas in Edge, the Buying Guide is now available worldwide.
When shopping for a product, the 'Review Summaries' tool shows what factors to consider. When users find a product they prefer, they can use Bing Chat in Edge to summarise what others are discussing about it online.
This tool has begun to be distributed globally.
This tool will assist users in requesting a price match from a seller, even if the price has dropped. For this, the company collaborated with a number of US retailers that already have price-matching policies in place.
It will also assist users in ensuring that they are purchasing at the right time and place. Furthermore, Edge allows users to use Bing Chat to effortlessly redeem coupons and cashback when buying online.