With Digital adoption growing significantly in recent years, the demand for meaningful customer experiences has also invariably increased. It puts businesses in a position to target audiences with highly personalised marketing campaigns by understanding their needs well so as to gain their attention and boost the ROI.
But beyond that, they need to constantly evolve, adopt, and apply the advancements in technologies that hit the business world. For the benefit of their business and customers.
Among many such innovations, providing a phygital experience is one that has gained businesses’ traction in recent years.
Recently, GoTyme Bank Philippines promoted financial inclusion with a phygital approach. With the appetite for innovative digital financial services growing, GoTyme blends the advantages of digital banking with the support of authentic individuals.
It is well known that the GoTyme Bank Philippines joined the list of providers of phygital experiences a long time ago. The bank’s phygital approach allows its customers to create an account in just five minutes using the app or at kiosks operated by bank representatives in Robinsons malls across the country. This technologically advanced, high-touch approach guarantees that customers obtain valuable assistance at all times.
Customer service reflects the bank's human-centred approach. It allows consumers to get personal assistance 24 hours a day, seven days a week, via phone, chat, or email. GoTyme Bank strives to reply to inquiries within three hours and allocates each customer a dedicated customer success representative to handle their concerns.
Now, with this new approach, GoTyme Bank intends to make an enormous impact on Filipinos' financial empowerment and accessibility by providing a preferred banking service that prioritises its customers' needs and desires.
Furthermore, GoTyme seeks to fill market gaps by offering quality, lower-cost banking services to underserved parts of the population by leveraging digital technology.