In this digital age, technological evolution has been constantly happening, and brands are consistently seeking ways to leverage that to capture their consumers’ attention and drive business growth.
One of the recent innovations that has disrupted not only specific sectors but revolutionised entire industries is generative AI. It is rigorously transforming the way brands deliver campaigns and measure the impact of their advertising efforts.
As a way of taking it to the next level, fast-food competitors McDonald's and Burger King have lately come up with ChatGPT-written billboards. It apparently shows how the big heads in the food industry are fiercely leveraging artificial intelligence for out-of-home campaigns.
McDonald's was the first major company to use ChatGPT to create an outdoor advertisement. Before launching the campaign, McDonald's evaluated ChatGPT by asking the popular chatbot some questions. They noticed an array of answers and created queries that placed McDonald's as a genuine and honest brand during the course of the exercise.
A billboard for McDonald's asks ChatGPT,
'Which is the most iconic burger?'
and promoting the solution (the Big Mac) on a billboard.
Burger King answered by erecting its own ChatGPT-written billboard alongside the McDonald's poster that read:
'And which is the biggest?' (The Whopper).