Tech giants’ push towards AI technologies is getting hotter by the day. Regardless of economic downturns, all tech companies tighten their belts and come up with something innovative every day to maintain their competitive edge.
Needless to mention, CRM giant Salesforce’s recent announcement to integrate generative AI into its workflow tool.
Now, Google is joining others in the market by incorporating this technology into its ad businesses. With Google Performance Max, which uses artificial intelligence to display responsive ads, already helping advertisers in many ways to accelerate the launch of campaigns, the incorporation of generative AI will possibly level up the game for advertisers.
Enhance the campaign effectiveness:
As generative AI is trained on existing successful campaigns, advertisers will be able to better understand the trends and patterns that work best. This way, advertisers will be able to create campaign ideas that resonate well with their target audiences. As a result, they can boost the engagement and conversion rate of the campaigns.
Be it generating creative taglines or messages for Google Ads, the generative AI incorporation will be immensely beneficial. This will allow advertisers to explore a wide range of innovative possibilities and experiment with creative ideas so as to draw the attention of target audiences and increase the impact of the ad.
Save plenty of time:
Because generative AI can assist marketers in generating compelling content and images and finding the right audiences and placements, advertisers will no longer have the need to spend significant time on all of these processes. As a result, it will save them a significant amount of time, allowing them to focus on other important tasks to help build their brand.
Sharpen targeting and optimize budgets:
With generative AI in place, advertisers will be able to identify the audiences that are most likely to show interest in their products. That is, they will be able to reach the right audiences at the right time. This, on the other hand, prevents advertisers from spending dollars on low-quality audiences. As a result, advertisers can both sharpen their targeting and maximize their ROI with generative AI incorporation.
With that said, the possibility of spreading misinformation is also present when using AI. But, as Google emphasizes implementing strict safeguards to prevent those, we believe the incorporation of generative AI into Google Ads will be a huge game-changer for advertisers.