The usage of streaming services among audiences has phenomenally increased, especially post-pandemic. The convenience and flexibility it provides to watch hundreds of TV shows and movies anytime invariably attract audiences to shift towards it from traditional TV.
With the explosion of its popularity, brands jumped on the streaming bandwagon to invest their media dollars, and the competition got fierce. As a result, many streaming platforms, like Disney Plus and Netflix, unveiled an ad-supported tier and more measurement options for advertisers.
And to keep standing out, streaming platforms form new partnerships so that they can attract both audiences and advertisers to their platform.
Recently, Roku collaborated with Shopify to enable users to buy products from Shopify merchants through their TVs. Audiences will be able to engage with a Roku Action Ad for a Shopify merchant using their TV remote in a first-of-its-kind collaboration. When they see the advertisement, they can click OK on their Roku remote to get more details and make a purchase directly from their TV screen.
Users can purchase the product using Roku Pay, the company's payment platform. Once the transaction has been completed, the seller will send a confirmation message.
The Shopify integration is intended to allow users to make purchases without interfering with their streaming experience. Shopify advertisers can also gain more customer data and insight into purchasing trends.
It is also noted that this news of collaboration comes two months after Roku announced new ad products at the 2023 IAB NewFronts presentation.