A couple of Instagram posts by the influencer Dylan Mulvaney has caused all hell to break loose as it were. There is backlash online, all kinds of negativity on conservative media and even threats of physical violence.
It all started when Bud Light in a move to convey the message that they were inclusive just like the current Gen Z, signed up with Dylan Mulvaney, a trans-gender influencer, with 10.8 million followers on TikTok.
Mulvaney posted on Instagram, promoting the beer and also showing a custom-made beer can that Bud Light had sent to her as a gift to mark a milestone in her transition.
Soon after, the anti-trans backlash started. The musician Kid Rock posted an Instagram video of him shooting cases of Bud Light, saying “F**k Bud Light, F**k Anheuser-Busch” which got about 1.8 million views.
Many conservatives called for a boycott of the brand. This has led to even a drop in sales.
On the other hand, there are those who wish to show solidarity with the brand. Some people posted pictures of themselves proudly holding a can of Bud Light as a show of support. Even politicians! Democratic Congressman Ted Lieu of California and Florida state representative Angie Dixon, also a Democrat, shared pictures of them holding a can of Bud Light, writing “what a nice day to enjoy a can of @budlight.” Apart from this, Mulvaney’s fans posted words of support on her social platforms, as well.
All of this made AB Inbev release a statement –