and many more.
In the 1922 factors listed, some are expected and some are totally unexpected. However, noticing the expected ranking factors supported by a source code leak serves as a confirmation signal for marketers to continue with their SEO strategy.
Ranking factors like the number of unique visitors, percent of organic traffic, and direct traffic are totally surprising. As a result, we believe the insights from the features and factors of the Yandex leak can possibly provide marketers with new learnings to incorporate into their future SEO strategies.
Furthermore, the leak is apparently raising concerns about Yandex's own security. What else could be vulnerable if its source code is so easily obtained and leaked? Can businesses put their customers' security at risk despite the fact that the leak does not contain any customer data? As a result, we anticipate that the leak will have serious ramifications for both users and businesses that rely on Yandex for search. It also serves as a wake-up call for global companies to implement strong data protection policies.
With nearly 64 million daily users in Russia, the Yandex breach will apparently impact Russia the most. However, we anticipate that the breach will have global implications. SEO experts from all over the world have already begun digging through the source code and sharing their findings. Soon, they will start applying their learnings to the search engines they use, potentially resulting in a new evolution in this space. No doubt, going forward, marketers will have a tough time ensuring they follow the valuable ranking factors from the leak in each of their projects.
In essence, analysing Yandex’s source code is extremely useful for brands who want to optimize their sites for Yandex visibility. But it’s quite useless for marketers if the intention is just to trick Google's algorithm. Whereas, if the intent is to gain insights on how to improve their SEO strategy, it has a lot of potential to provide some useful insights into how search engines like Google work.